Null Context_Referrer_Page

We are trying to quantify the quantity of traffic coming various sources (ie Facebook, Google, Direct, etc). We are using the utm parameters to identify paid traffic and context_page_referrer to identify organic traffic. 


When context_page_referrer is null, can we assume that is direct traffic to our website? The numbers are fairly close to what GA reports. 

Thanks for the help!

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  • Hi Lexi, sorry for the late reply.

    An empty string means direct traffic:

    While Null: 

      referrer: 'null',

    Could mean that the event is passed on the server with no value.

    I hope it helps,