Shopify store event tracking [Deprecated]

Official support from Segment for this plugin is deprecated. The current version of this plugin should be free of bugs but any existing and future development will be paused for the time being. We recommend exploring and using third party alternatives.

Note: Segment does currently work with Shopify (whether you are using the plugin, a third party service, or implementing manually), but it may require some adjustments depending on how you have customized your store. 

We are currently looking for community maintainers!  If you’re interested in maintaining or contributing to our Shopify Plugin, we'll gladly send some Segment swag your way in return for any merged PRs. Don't forget to give us a heads up via our contact form when you submit a PR.   


Segment makes it simple for Shopify merchants to integrate analytics, email marketing, advertising and optimization tools. Segment helps collect, translate, and route your data to your integrated end-tools in the format they understand.

The guide below provides a basic “how to” for implementing Segment in your Shopify store. All you need to get up and running is to copy and paste a few snippets of code into your theme editor.

Note: Because themes may alter the functionality of your site, some developer work could be required to fully implement the desired tracking. Providing an out-of-the-box solution for all event tracking is not the intention of this guide.

Step 1: Segment Account

Start by creating a Segment account and workspace. You’ll be able to invite teammates to this workspace in the future.

Once your account is created, add a new source for your store.

Step 2: Install Segment Code

Once your Segment account is ready to go you’ll need to copy/ paste a few lines of javascript into your Shopify theme templates.

Everything you need can be found in your Shopify Admin under Themes > Customize Theme > Edit HTML/CSS. Each section below includes a reference to one of the folders and liquid templates that can be found on the left side of this page.

If you want to track all events as non-interaction to Google Analytics, make sure to add an event property to specify this.

2a: Add Your Snippet to All Pages

  • Folder: Layouts
  • File: theme.liquid

Add the following snippet to the line above the </head> tag on your maintheme.liquid template file. This loads “analytics.js”, Segment’s javascript library, on every page of your Shopify store.

Make sure you replace YOUR_WRITE_KEY with the write key found at Dashboard > Sources > Settings > Keys > Write Key

<script type="text/javascript">
!function(){var analytics=window.analytics=window.analytics||[];if(!analytics.initialize)if(analytics.invoked)window.console&&console.error&&console.error("Segment snippet included twice.");else{analytics.invoked=!0;analytics.methods=["trackSubmit","trackClick","trackLink","trackForm","pageview","identify","group","track","ready","alias","page","once","off","on"];analytics.factory=function(t){return function(){var e=Array.prototype.slice.call(arguments);e.unshift(t);analytics.push(e);return analytics}};for(var t=0;t<analytics.methods.length;t++){var e=analytics.methods[t];analytics[e]=analytics.factory(e)}analytics.load=function(t){var e=document.createElement("script");e.type="text/javascript";e.async=!0;e.src=("https:"===document.location.protocol?"https://":"http://")+"cdn.segment.com/analytics.js/v1/"+t+"/analytics.min.js";var n=document.getElementsByTagName("script")[0];n.parentNode.insertBefore(e,n)};analytics.SNIPPET_VERSION="3.0.1";


  // identify the customer if they have an account
  {% if customer.id %}
  window.analytics.identify("{{customer.id}}", {
    name: "{{ customer.name }}",
    firstName: "{{ customer.first_name }}",
    lastName: "{{ customer.last_name }}",
    email: "{{ customer.email }}",
    phone: "{{ customer.default_address.phone }}",
    address: {  // uses the default address
      street: "{{ customer.default_address.street }}",
      city: "{{ customer.default_address.city }}",
      state: "{{ customer.default_address.province }}",
      stateCode: "{{ billing_address.province_code }}",
      postalCode: "{{ customer.default_address.zip }}",
      country: "{{ customer.default_address.country }}",
      countryCode: "{{ customer.default_address.country_code }}"
    totalSpent: "{{ customer.total_spent }}",
    allOrdersCount: "{{ customer.orders_count }}",
    allOrderIds: [{% for order in customer.orders %}"{{ order.id }}",{% endfor %}],
    tags: [{% for tag in customer.tags %} "{{ tag }}", {% endfor %}]
  {% endif %}

2b: Category (Collection) Pages

  • Folder: Templates
  • File: collection.liquid

This creates a Viewed Product Category event that tracks your product category pages (referred to as Collections in Shopify). Include the script as the last item in this file.

<script type="text/javascript">
  analytics.track('Viewed Product Category', {
    category: "{{ collection.title }}",
    categoryUrl: "{{ collection.url }}",
    categoryProductCount: "{{ collection.all_products_count }}",
    {% if collection.current_type %} filteredType: "{{ collection.current_type }}", {% endif %}
    {% if collection.current_vendor %} filteredVendor: "{{ collection.current_vendor }}", {% endif %}
    defaultSortBy: "{{ collection.default_sort_by }}",
    referrerUrl: document.referrer,
    referrerPath: new URL(document.referrer).pathname,
    urlHref: window.location.href,
    urlPath: window.location.pathname,
    urlHash: window.location.hash

2c: Product Pages

  • Folder: Templates
  • File: product.liquid

This creates Viewed Product and Added Product* events.

Note, the Added Product event script is designed to work with Shopify standard themes. If a theme leverages the Shopify AJAX cart (a good clue is that an overlay pops out where users update the cart rather than a page redirect), a custom solution will be required as each of these implementations will be different.

Include the script as the last item in this file.

<script type="text/javascript">
  analytics.track('Viewed Product', {
    id: "{{ product.id }}",
    name: "{{ product.title }}",
    type: "{{ product.type }}",
    url: "{{ product.url }}",
    price: "{{ product.price | money_without_currency }}",
    priceMin: "{{ product.price_min | money_without_currency }}",
    priceMax: "{{ product.price_max | money_without_currency }}",
    priceVaries: "{{ product.price_varies | money_without_currency }}",
    variantsCount: "{{ product.variants.size }}",
    firstAvailVariant: "{{ product.first_available_variant.title }}",
    variantId: "{{ product.selected_variant.id }}",
    variantAvailable: "{{ variant.available }}",
    variantCompareAtPrice: "{{ variant.compare_at_price | money_without_currency }}",
    variantQuantity: "{{ variant.inventory_quantity }}",
    variantPrice: "{{ variant.price | money_without_currency }}",
    variantSelected: "{{ variant.selected }}",
    sku: "{{ variant.sku }}",
    variantTitle: "{{ variant.title }}",
    variantUrl: "{{ variant.url }}",
    variantWeight: "{{ variant.weight }}",
    vendor: "{{ product.vendor }}",
    collections: [{% for collection in product.collections %}"{{ collection.title }}",{% endfor %}],
    available: "{{ product.available }}",
    options: ["{{ product.options | join: '", "' }}"],
    optionsCount: "{{ product.options.size }}",
    tag: ["{{ product.tags | join: '", "' }}"]

  // track Product Added event

  var form = document.getElementById('AddToCartForm');
  // or your form's ID

  analytics.trackForm(form, 'Added Product', {
    id: "{{ product.id }}",
    name: "{{ product.title }}",
    price: "{{ product.price | money_without_currency }}",
    quantity: "{{ product.quantity }}",
    value: "{{ product.quantity }}*{{ product.price | money_without_currency }}"

2d: Cart Page

  • Folder: Templates
  • File: cart.liquid

This script tracks a Viewed Cart event. Include the script as the last item in this file.

<script type="text/javascript">

// Viewed Cart Event

  analytics.track('Viewed Cart', {
    itemCount: "{{ cart.item_count }}",
    totalPrice: "{{ cart.total_price | money_without_currency }}",
    totalWeight: "{{ cart.total_weight }}"


2f: Thank You Page

The Completed Order event that records all your transaction data to Segment is added to the Thank You page. Be sure to fire this event only the first time a user lands on this page; otherwise, additional Completed Order events will be fired if the user bookmarks and returns to this page. Shopify gives a few examples of how to write this logic here in their docs.

see Appendix A at the bottom of this guide for more details around expected behavior

To add a Thank You page script, you’ll need to leave the Theme editor and head to your Settings > Checkout page: http://myshopify.com/admin/settings/checkout


Scroll down to the “Additional content scripts” field, shown above.

Important note:

You’ll need to include your Segment snippet from step 2aMake sure to add the WRITE KEY again

Then add the Completed Order event code:

<script type="text/javascript">

// calculate totalDiscount for Completed Order Event
var discounts = "{{ order.discounts | json }}"
var totalDiscount = 0;

for (var i = 0; i< discounts.length; i++ ) {
totalDiscount += discounts[i].savings;

window.analytics.track('Completed Order', {
orderId: "{{ order_number }}",
total: "{{ total_price | money_without_currency }}",
revenue: "{{subtotal_price | money_without_currency }}",
shipping: "{{shipping_price | money_without_currency }}",
tax: "{{tax_price | money_without_currency }}",
discount: totalDiscount,
products: [
{% for line_item in line_items %}
  id: "{{ line_item.product_id }}",
  sku: "{{ line_item.sku }}",
  name: "{{ line_item.title }}",
  price: "{{ line_item.price }}",
  quantity: "{{ line_item.quantity }}"
{% endfor %} ]


2x: Track the Index (Home / Main) Page

  • Folder: Templates
  • File: index.liquid
<script type="text/javascript">
  analytics.track('Viewed Index');

2x: Track Other Pages

  • Folder: Templates
  • File: page.liquid

This will also track the contact page automatically (page.contact.liquid).

<script type="text/javascript">
  analytics.track('Viewed Page', {
    title: "{{ page.title }}",
    url: "{{ page.url }}",
    author: "{{ page.author }}",
    handle: "{{ page.handle }}",
    id: "{{ page.id }}"

2x: Track Blog Pages

  • Folder: Templates
  • File: blog.liquid

This script tracks your blog home page.

  <script type="text/javascript">
  window.analytics.track('Viewed Blog', {
    pageType: 'Front Page',
    pageTitle: document.title,
    blogArticleCount: "{{ blog.articles_count }}",
    blogTitle: "{{ blog.title }}",
    blogUrl: "{{ blog.url }}",
    referrerUrl: document.referrer,
    referrerPath: new URL(document.referrer).pathname,
    urlHref: window.location.href,
    urlPath: window.location.pathname,
    urlHash: window.location.hash
  • Folder: Templates
  • File: article.liquid

This script tracks all your blog articles.

<script type="text/javascript">

window.analytics.track('Viewed Blog', {
    pageType: 'Article',
    pageTitle: document.title,
    articleTitle: "{{ article.title }}",
    articleAuthor: "{{ article.author }}",
    articleCreatedAt: "{{ article.created_at | date: "%F" }}",
    articlePublishedAt: "{{ article.published_at | date: "%F" }}",
    articleCommentCount: "{{article.comments_count }}",
    articleTags: ["{{ article.tags | join: '", "'}}"],
    articleUrl: "{{ article.url }}",
    referrerUrl: document.referrer,
    referrerPath: new URL(document.referrer).pathname,
    urlHref: window.location.href,
    urlPath: window.location.pathname,
    urlHash: window.location.hash


2e: Search Page

  • Folder: Templates
  • File: search.liquid

This tracks your search page.

{% if search.performed %}

<script type="text/javascript">
  analytics.track('Searched Products', {
    resultsCount: "{{ search.results_count }}",
    terms: "{{ search.terms }}"
{% endif %}


  • Folder: Templates
  • File: customers/register.liquid
<script type="text/javascript">

// Viewed Registration Event

  analytics.track('Viewed Registration');

// Creates a "Signed Up" event on registration

  var form = document.querySelector('form[id="create_customer"]');

  analytics.trackForm(form, "Signed Up", function(form){
      var firstName = document.querySelector('input[name="customer[first_name]"]').value;
      var lastName = document.querySelector('input[name="customer[last_name]"]').value;
      var email = document.querySelector('input[name="customer[email]"]').value;

      return {
        firstName: firstName,
        lastName: lastName,
        email: email

404 Page (404.liquid)

<script type="text/javascript">
  analytics.track('Viewed 404 Page');

Appendix A

Expected behavior during checkout steps

From Admin > Settings > Checkout page: https://<YOUR .myshopify.com/admin/settings/checkout" target="_blank">STORE>.myshopify.com/admin/settings/checkout

Following step 2f, I added my snippet (write key removed for the example) and the Completed Order code: follow this link to see my code

For this example, I added a little check:

Analytics calls as expected on page leading to Checkout:

No Segment activity on the actual Checkout pages:

On the final Thank You/ Order Status page, Segment is collecting data again and the little check event “Checkout - Additional contents and scripts” is fired:

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