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Mobile integration toolkit

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Starting your mobile journey, read on to find the best stack for your company!

It's definitely a challenge to rise above the noise, and get your app discovered by highly engaged customers. But using some of these tools should give you a headstart.

Advertising

Advertising tools such as Flurry draws in behavioral data from mobile apps and helps you advertise to the right audiences with your apps.  

Quantcast on the other-hand is preferred by bigger companies that want to measure demographic audience and capture traffic data about the visitors to your site, to make sure your ads are targeted at the right people. 

Check out more on Advertising Integrations Overview for other integrations!

Analytics

Advanced customer analytic tools such as  Mixpanel, Kissmetrics, Amplitude are more event- and people-specific, are definitely preferred as compared to a basic analytics tool. 

Check out our Advanced Customer analytics article to learn more about which one suits your needs!

Attribution

Attribution tools let you analyze total spend, conversion rates, cost of customer acquisition and other key metrics across all campaigns in one place. 

Attribution, Mobile App Tracking are popular tools for mobile app measurement and tracking. They allow you to  track spending and conversions across marketing channels and measure the value of your advertising partners

Communication/User engagement

Push notification cater to behavioral pushes that work efficiently with user segmentation and drive more traffic/engagement into your app.             

KahunaOutbound, Appboy, Mixpanel, Localytics are a few of them that support Email/ push and engage in user communication. To read more on each tool, check out more on Push Notifications.

Crash recordings

Bugsnag is an error tracking service for websites and mobile apps. It automatically captures any errors in your code so that you can find them and resolve them as quickly as possible.  

For real-time monitoring of crashes, exceptions, network service calls, and other critical mobile workflows Crittercism is one of the preferred tool. 

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