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AdWords server-side

Hello Segment community,

We are running a business where about half of our conversion happen "offline". I mean that nothing happen on web or apps, only our server (PHP) is recording the conversion.

Is there a way to link our PHP server source to AdWords destination with Segment ? I am not able to create a linkId for server, I can only select iOS or Android. https://segment.com/docs/destinations/google-ads/

Thanks !

Antoine

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  • Hi Antoine,

    Thanks for reaching out! AdWords can be used either from your website via our client-side, analytics.js integration or to trigger AdWords conversion from your mobile app via our Server to Server integration.
    Note that the cloud-based option is only available from your mobile app. For further information please see our docs. I hope this helps!

    Cheers,
    Yannick

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  • Hi Yannick,

    Thanks for your answer. So there is no way to track conversion from my server.

    On this doc : https://segment.com/docs/destinations/google-ads/ cloud-based option is also available for server. Is that a mistake ?

    Cheers,

    Antoine

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  • Hi Antoine,

    Apologies, this is an oversight on our side. Adwords will not work with any server-side libraries.

    I will get this updated on our next doc rewrite.
    Cheers,

    Yannick

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