New integration: Facebook Leads Ads + Segment
Facebook Lead Ads is a new advertising product that allows companies to collect rich, first-party data from prospects inside of Facebook.
The faster you can connect with your leads, the better your chances of closing the deal. However, the process is tedious and involves uploading data into your CRM and email tools. Using Segment, you can automate sending that data to your downstream tools and enrich your lead data with traits, combine it with other customer data, and provide customized experiences.
For additional tips, watch our webinar to find out how to improve your Facebook Lead Ads with Segment.