Unlocking the Power of Linked Audiences and Data Graphs
Unlock the power of Linked Audiences and Data Graphs to transform your marketing strategies and data operations. Learn how to establish the Data Graph as your foundational data layer, define complex relationships, create and manage Linked Audiences, and activate them seamlessly in downstream tools.
Agenda
- Understanding Linked Audiences and Data Graphs
- Establishing the Data Graph as the Foundational Data Layer
- Technical Setup and Building the Data Graph
- Defining Entities and Relationships in the Data Graph
- Creating and Managing Linked Audiences
- Activating Linked Audiences in Downstream Tools
- Demonstration and Practical Use Cases
- Live Q&A session for real-time interaction and answers
SESSION 1: Register Here
- Wednesday, December 18, 2024 · 11:00 (UTC)
SESSION 2: Register Here
- Thursday, December 19, 2024 · 9:00 a.m. (PDT)
Discover practical use cases, step-by-step demonstrations, and actionable insights to drive marketing success and operational efficiency—all within the Segment CDP. See you there!