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Hello everyone! I’m the Director of CRM at Orchard -- a real estate tech company simplfying the home buying and selling process. I’ve been a Segment user at two companies over the past 7+ years and led the integration here at Orchard. My current role oversees all automated outbound communications to our leads and customers and helping our agents drive conversion from their pipelines. We use Segment to unlock autonomy for marketing, efficiency for engineering, and overall providing stakeholders a more consistent view of our customer base. Looking forward to hearing creative case studies, learning from industry experts, and workshopping powerful new use cases in this community!
Adding a data warehouse to your Segment implementation brings several key benefits that can significantly enhance your data management capabilities and overall business intelligence. What is a Data Warehouse?A Data warehouse is a centralized storage space where all of your company's data is collected, organized, and stored. This includes data from various sources such as your websites, mobile apps, CRM systems, help desks, payment systems, and email marketing tools. The purpose of a data warehouse is to make it easy for you to analyze this data comprehensively. Here are the main advantages:Centralized Data Storage: A data warehouse serves as a centralized repository for all your data, aggregating information from various sources. This consolidation makes it easier to analyze and manage your data, providing a single source of truth for customer data and ensuring consistency and accuracy across all tools and platforms. Cost Optimization: By utilizing a data warehouse, especially a cloud-
In this short clip, see how to create a new Transformation within your Protocols setup to change the name of a tracked event. Learn more about Transformations here: https://segment.com/docs/protocols/transform/#what-is-a-transformation
We are starting to use the Segment EdgeSDK and I currently have some analytics.js middleware functions that I would like to move to my edge worker so that they can be maintained across our properties. Specifically, I am modifying the campaign context to normalize UTM parameters to improve the adhoc reporting in GA.Does anyone have any experience doing this? Or maybe an example they could share?Thanks,Chris
We’ve got two new course updates in SegU! Trait Activation Course (Engage Learning Path) Collect Data w/ Sources Course (Fundamentals / Segment 101)
Hi Segment peeps! I’m Max from GetGo Carsharing based in Singapore!I head the data science and data engineering teams! We look after the Lakehouse, Segment, Braze, and a couple of other platforms to enable the business units to leverage the power of AI and speed up decision making and save costs.Hope to learn more from all of you!
I am the Head of Revenue Operations for Unlock Technologies where we invest in residential properties to help our customers use the equity in their home without taking out a loan. My primary responsibilities evolve around providing a consistent customer experience while maintaining regulatory and privacy compliance. I also manage the data and reporting functions necessary for our marketing and sales teams. I have been a Segment customer multiple times going back 6 or 7 years and I also spent a year as a solution architect on the Segment professional services team.
Howdy folks.I’m Patrick and I’m a data / backend / devops engineer at The Pro’s Closet (small team, lots of hats). We’ve been using Segment at TPC for coming up on two years and I worked with Segment for about 4 years at my previous job. We use Segment to log events on both our ecommerce site and our supply side site. Primary destinations are Braze and data warehouse but we send to lots of other places as well (algolia for example). I live in the Denver, CO area and if I’m not working I’m probably doing something with music.
Hey, I’m Chris the Senior Marketing Operations Manager at Wave. I’ve worked in Segment at multiple career stops and we are just over our 1 year mark of onboarding with Segment here - and hopefully should finish implementation in another year with a ton of legacy items and connections to think about, as we look to send data to about 20 systems downstream and really empower our customer facing teams to know more about our customers.Outside of managing the Ops team, I live on a farm in what I like to refer to as the capital of the middle of nowhere - Commanda, where no cell service or wired internet can find me. Remote since before it was cool (2016), and proud Starlink customer. Casper (left), Riley (right)
March 2024 - Trait Activation now supports all Destination Actions and includes both Trait Enrichment and ID Sync: With Trait Enrichment, use custom, SQL, computed, and predictive traits to enrich the data you map to your destinations. Use ID Sync to select identifiers and a sync strategy for each identifier when syncing Engage Audiences to Destinations. Reference our docs to learn more.
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