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elinpetersen
Segmenter
elinpetersenSegmenter
published in News & Updates
ICYMI | SIGNAL San Francisco

TL;DR Ready to catch up on all things SIGNAL? Start here:Register as a Virtual Attendee to catch up on our Vision Keynote, Builder Keynote, and a fireside chat between Satya Nadella from Microsoft and our CEO Khozema Shipchandler Read our Product Announcement blog post and our Developer Recap Watch the $ twilio update video where we cover exciting new launches If you couldn’t make it to SIGNAL live in SanFrancisco, or if you’re eager to relive the elite builder vibes, we’ve got your highlight reel right here. Here are the 3 things at SIGNAL that left us feeling the most energized: 💥Twilio’s future is bold: We’re upgrading Journeys, we’re enhancing observability and alerting, and so much more, all with the goal of helping our customers to drive incredible customer experiences. Check out this $ twilio update filmed right at SIGNAL to see how we’re innovating our solution. You can also check out Twilio’s Post-SIGNAL Product Announcement blog post to learn what we’re building. 💡AI Innova

110
elinpetersen
Segmenter
J
John Murfett
asked in Discussion
What `case should "Customer.IO" be when included in ```integrations array as { CustomerIO: true }

I am attempting to use the integrations object to filter which identify and track messages are sent to my Customer.IO destination. The reason I want to send a subset of these messages is to avoid creating a Customer.io ‘person’ for every identify call.I am not sure exactly what to put in as the key value where I have CustomerIO here:curl -X POST https://api.segment.io/v1/track \ -H "Content-Type: application/json" \ -d '{ "writeKey": "'$WRITE_KEY'", "messageId": "track-john-test-'$COUNTER'", "timestamp": "'$TIMESTAMP'", "userId": "'$USERID'", "integrations": { "All": false, "CustomerIO": true }, "event": "'$EVENT'" }'Should I have { “integrations” : { “Customer.io Dev” }} which is the name of the specific destination? I think not, as the integration filtering is “applied to all instances of the destination” (from https://segment.com/docs/guides/filtering-data/).Should it be `actions-customerio`, as this is the slug displayed in the URL when accessing

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J
elinpetersen
Segmenter
elinpetersenSegmenter
published in News & Updates
2025 State of Customer Engagement Report is now live!

Twilio surveyed 7,640 consumers and 637 business leaders across 18 countries to uncover the key trends shaping customer engagement in 2025. Here are our biggest takeaways: AI must benefit business and consumers: Consumers want better AI: transparent, respectful, and always with a human backup. AI is reshaping how businesses personalize: AI is the only way to scale relevance with speed. Reliability and transparency are key to consumer trust: Consumers still expect strong data practices AND fast, frictionless experiences. Brands need to deliver both. Download the full report or check out our blog post that dives into these insights!

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elinpetersen
Segmenter
D
Deven Pearson
asked in Product Q&A
Predictive Audiences - no ecomm?

It looks like the five Suggested Predictive Audience categories (e.g., Ready to Buy, High LTV) are primarily ecommerce-focused, relying heavily on purchase and revenue-related events like Order Completed.Are there options to build custom Predictive Audiences that don't depend on a revenue-based conversion event? And is there a roadmap to support non-ecommerce use cases—for example, audiences built around content engagement, form fills, or other non-purchase signals?Would love to hear how others are handling this or if Segment has guidance on broader applications.

161
Chauntel Greaves
Segmenter
elinpetersen
Segmenter
elinpetersenSegmenter
published in News & Updates
Introducing $ twilio update

Hey y’all! Has anyone had a chance to check out Twilio’s new YouTube series $ twilio update? It’s a great way to stay tuned in to the amazing things we’re building across the entire Twilio business. In this recent episode, Segment is the main focus.  Here’s why I love this series:It’s the perfect length to watch while making another cup of coffee It shows how all of Twilio’s product lines work together to drive amazing customer experiences Our very own Alex Goldman has some pretty good jokes  

110
elinpetersen
Segmenter
A
Andy Batten
asked in Product Q&A
Account SQL Traits > rETL?

I wanted to run this by the community for advice and best practice.We use Account SQL Traits to enrich Account profiles today, so each computation generates a Group call and adds the traits to the Account.I built out a rETL model and have looked at the Segment Profiles destinations to replicate this approach with rETL. However, when configuring the Group mapping in the Segment Profiles destination, it requires that I set either an anonymousId or userId, neither of which I would have since I just want to enrich the Account profile.I don’t see a way to replicate Account SQL traits for this unless I generate/populate an arbitrary anonymous ID to use.  I’ve noticed that the Group calls that get generated from the account SQL Trait use a static anonymous ID - __segment_internal_personas_group. Would it be safe to simply use this exact same value in the Group mapping of the Segment Profiles destination in order to get it to work?

211
Chauntel Greaves
Segmenter
Denys Tkalich
Denys Tkalich
asked in Product Q&A
Did Segment Event Tracker stop working?

Hi all,Today I noticed that the Segment Event Tracker third-party Chrome extension has stopped working.At first, I thought it was just us, but then I checked app.segment.com, and there was nothing there either. At the same time, the official Segment Inspector works just fine.Weirdly enough, the Event Tracker does work on community.segment.com.Has anyone else experienced similar issues lately? 

161
Denys Tkalich
A
Segmenter
atit.shahSegmenter
asked in Discussion
[Private Beta] Storing consent preferences in Unify Profile

 We are excited to announce the release of the next phase of Segment Consent Management: Storing end-user consent preferences on their Unify Profiles is now in Private Beta!Last year, we launched the ability to collect and enforce end-user consent preferences within Segment Connections and Reverse ETL when sharing data with 3P Destinations.Now, using these same events, Segment will stamp these preferences on to the Segment Profile as traits. With this beta release, customers can leverage consent traits on the profile to manually enforce consent in Engage Audiences. For more information, see the Storing Consent on the Profile documentation and demo. If you would like to participate in this Beta, send me a message with your workspace id or slug.

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A
Segmenter
M
Michael Trim
asked in Discussion
Question About Immutability of analytics.min.js for SRI Usage

Hello,We’re looking to implement Subresource Integrity (SRI) for enhanced security on our site and are importing the following script from your CDN:https://cdn.segment.com/analytics.js/v1/[key]/analytics.min.jsBefore proceeding, could you please confirm whether this JavaScript file is immutable—that is, once published at a given versioned path the content never changes?This is important for us to safely apply SRI, since the hash must remain valid over time.Thank you,

171
Chauntel Greaves
Segmenter
P
Priyank Sharma
asked in Discussion
Integrating Segment Engage with SendGrid: Approach and Use Cases

I’m looking to leverage the Engage section of Segment for email marketing using SendGrid. Could you please share the best practices or recommended approaches for integrating and utilizing this setup via Segment? Additionally, if you have any relevant use cases or examples, that would be helpful.

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Chauntel Greaves
Segmenter
B
Bradley James Allan
asked in Product Q&A
Linkedin Tracking best practices

Hi all, We have started looking into Linkedin ads and setting up the tracking seems to be very different to the other ads destinations. We have set up the Linkedin Insights Tag destination but all it really does it track button clicks and page urls. My question: should we be able to send the custom frontend events to Linkedin like we can for all the other ad destinations or do we have to go the manual route without using Segment?  Does anyone else use Linkedin Ads and would you be able to share any insights around fronted end tracking and the best way to set this up? Just a thought, it would be very helpful for Segment to have practical guides available in their documentation

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Chauntel Greaves
Segmenter
Chauntel Greaves
Segmenter
Chauntel GreavesCommunity Manager
published in News & Updates
Introducing the Next Generation of Journeys in Twilio EngageBlog

Say goodbye to complex builds—we've redefined how businesses create real-time, personalized customer experiences.  Our revamped Journeys architecture enables powerful Event-Triggered Journeys that enable your team to automatically target customers at key moments like shopping cart abandonment or incomplete applications — with tailored outreach across channels. Instantly access rich customer data—including intent signals —so your messages are always timely and deeply personalized. Plus, new observability features make it easy to track every customer touchpoint and optimize your journeys at a glance.Event-triggered journeys: Instantly personalize outreach based on real-time customer actions like cart abandonment, onboarding flows, and more. Contextual payloads: Access all the details you need (cart contents, membership status, etc.) to deliver highly relevant messages, right when it matters most. Improved observability: Visualize every step of the customer journey with deep activity trac

410
Chauntel Greaves
Segmenter
F
Flow WMS Development
asked in Product Q&A
How to recover access to workspace

Hi, After changing my email in the user profile, I’m able to log in, but I lost access to my workspace.How can I recover that access?BTW: I’ve tried to contact support and got “There was an error submitting your form, please try again.” multiple times. Thank youRegardsAlex

311
Chauntel Greaves
Segmenter
K
kzheng
asked in Product Q&A
how does canonical_segment_id is survived when profiles are merged

We are in the processing of utilized Profile Sync and ran into this question: how does canonical_segment_id is survived when profiles are merged?There is no straightforward documentation explaining the merging algorithm to determine the surviving canonical_segment_id when two profiles (with two different segment_id) are merged. We have performed some tests and noticed the first-created canonical_segment_id remained but would like to have a definite confirmation. 

813
Chauntel Greaves
Segmenter
J
Jesus Prieto
asked in Product Q&A
Using relative dates to create audiences based on event data

Hi. The question here is how to use relative dates within event properties when creating an audience.For example, I want to create an audience that automatically includes users who have performed a search for a hotel stay starting within the next 15 days.However, when I try to create the audience based on the "arrival_date" property, I can only select a fixed date, not a relative date like "in the next 15 days."Is there any way to solve this and be able to use relative dates?

311
Chauntel Greaves
Segmenter
R
Ruban Rajendran
asked in Product Q&A
Turnaround time for new integrations

Hi,I’m curious what the threshold for new integration requests is and then what the average turnaround time is once they’ve started working on them?I’d like to integrate MS Clarity, and it’s currently the third most-requested integration. The first has 311 upvotes

321
Chauntel Greaves
Segmenter
W
Wouter Hol
asked in Product Q&A
Data Graph - Unify user traits for linked events

Hi guys,I’ve been trying to set up Data Graph. What I’d want to do with it is (I think) pretty straightforward. I’d like to use Linked Events to pull traits as they are known in Unify to populate those on events.I’m having trouble configuring the Data Graph so that it will actually allow me to pull these traits in mapping to any destination.At first I assumed that pointing to the Profile Sync dataset in our DWH would be enough for Segment to enable this. After all, Segment creates these tables with default schema’s so I figured it should work out of the box. I learned that this is not the case and that you’d need to set Enrichment first before you can select traits to populate on events.I set up an Enrichment that points to the user_traits materialized view, but that doesn’t work as there is no user_id in there to match on a property of any event.Currenlty the data graph looks like this:data_graph { version = "v1.0.0" profile { profile_folder = "PROJECT_NAME.segment_profile

632
Peter Yanny
I
Its Donnie
asked in Product Q&A
Google Ads Conversions Destination: Conversions Action Setup Change

Google made updates to the Conversion Actions setup and removed the "using API or uploads” option that is still present in their docs.Old method still in the Google docs:Select Other data sources or CRMs if you'd like to integrate your CRM directly, or alternatively select Manual import using API or uploads.Click Continue.There are now options to add a source (such as Hubspot) - but no option to use the API that used to be the setup method. Have you run into a fix for this.Flow = Google Ads -> Goals -> New Conversion Action -> Conversions offline -> (no options for API only "data sources" and Segment is not an option). The Twilio option is for the comms business because it uses Zapier.Thanks

1582
J
R
Richard Fahey
posted in Discussion
Connecting Segment to the Optimizely Data Platform

Hello Segment Community,As we continue to explore innovative ways to enhance our Segment platform, I would like to open a discussion on how folks are connecting Segment to the Optimizely Data Platform (ODP).Discussion Points:Use Cases: What successful use cases have you implemented between Segment and Optimizely? Please share your experiences and any notable outcomes. Challenges and Solutions: What challenges have you faced in this process, and how have you addressed them? Your insights on overcoming obstacles would be greatly appreciated.Looking forward to a fruitful discussion!Thanks,Richard

581
elinpetersen
Segmenter
R
Richard Fahey
posted in Discussion
Leveraging Outreach Disposition Data to Generate Traits

Hello Segment Community, As we continue to explore innovative ways to enhance our Segment platform , I would like to open a discussion on how folks are consuming Outreach data ( especially given that there is an apparent demand for a Outreach demand and source connector)Discussion Points:Data Integration: How have you integrated Outreach disposition data into your existing CDP? Trait Generation: What specific traits have you derived from Outreach disposition data?  Use Cases: How have you utilised these traits to enhance your marketing and sales strategies? Are there any successful case studies or examples where Outreach data has driven business outcomes? Challenges and Solutions: What challenges have you faced in this process and how have you addressed them? Looking forward to a fruitful discussion!ThanksRichard 

491
elinpetersen
Segmenter
H
Husam Kahalah
asked in Product Q&A
Delete mixpanel user

Dear sir,usually we are using the following code from Segment to delete users (Ex. Customer.io):analytics.track({ userId: oldData.id, event: 'User Deleted',});This can work if used to delete customer.io user by adding a specific action to the mappings, but I can’t see how can I delete Mixpanel user using the same Segment code.can you help to suggest a way to delete mixpanel users using the same trigger?

221
Chauntel Greaves
Segmenter
A
Anne Buchwald Pedersen
asked in Product Q&A
RFM model - Count of days with activity

HiI am having problems finding a way to count active days the last 28 days based on an activity. I can only count the sum of activities within a periode, but i need the result to be a count of active days. It does not matter if the did the event 1 or 20 times pr. day. Can anyone help with this trait?Anne :-)

522
A
H
Husam Kahalah
asked in Product Q&A
Delete customer.io user

Hi, I’m trying to delete customer.io user using the following code:track({ userId: <userId>, event: 'User Deleted',})This is working fine if directly sent to customer.io using its analytics library, but using Segment it reach customer.io as an event without taking action. can you help to suggest a way to delete user using Segment.Regards

1165
H
S
SURYA TEJA
asked in Product Q&A
Integrating Website Event Tracking in Segment via Tealium IQ, GTM, or Other Tag Management Systems

If a website is already utilizing a tag management system (such as Tealium iQ, Google Tag Manager, or another tool), would it be possible to leverage the existing setup to send website events to Segment? If so, what are the best practices for implementing this integration? Additionally, are there any official documents or resources available to guide this process?

631
Chauntel Greaves
Segmenter
W
Wouter Hol
asked in Product Q&A
Handeling null values on a property

Hi everyone,We’re having a challenge with some events that in some cases have a null value on a property. We want to send the events to GA4 Cloud. That destination does not accept null values so it will fail the event if we try to send it.We figured to solve this with a coalesce on the mapping of these properties. Then, if it has null, it would use the fallback value to replace null with a string. It turns out you can not set a static value in the coalesce function on the mapping. It will only allow to select 2 properties in the coalesce function.We try to avoid using an insert function as that makes the setup way more complex in our opinion.Are there any ways around this? Thanks!

1282
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