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Tyler NelsonSegmenter

published in News & Updates

February Segment 101 Enablement SessionsNews

Unlock the Power of Intentional Data Collection! Join us for our Segment 101 Webinar, an essential introduction to the Segment Customer Data Platform (CDP). These regional enablement sessions provide a step-by-step overview of the Segment CDP, use case recommendations and best practices for getting started. All sessions wrap up with live Q&A.ALL SESSIONS: Register HereMonday, February 10th, 2025 · 12:00 p.m. (PDT) Tuesday, February 11th, 2025 · 12:00 (UTC) Monday, February 17th, 2025 · 13:00 (GMT+9)Don’t miss your chance to transform your approach to customer data with Segment. Gain the insights and tools you need to collect, unify, and leverage your data effectively. Register now and start driving meaningful data-driven decisions for your business.

7 hours ago

Tyler NelsonSegmenter

published in News & Updates

Celebrate Year 1 of Segment Community! Engage & Earn Merch this MonthNews

Celebrating the first year of Segment CommunityThis December, we want to thank you all for your efforts in the Community. We’re hosting a new event with Segment merch prizes in celebration!December 5th - December 15th: “Ask a Question, Answer a Question”In the first half of December, ask a question (or start a discussion) and answer a question to receive merch from us!Requirements:Ask a question or Start a discussion Reply to a question & Have your reply marked as the best answerMake sure to check back on any question you ask to mark the best answer!Check out the prizes:Part 1 (Concluded) Segment Community Beanie Segment Community Tumbler Following the completion of the requirements, an email will be sent containing a link to access our merch portal. Prizes are first-come first-serve while supplies last. December 16th - January 10th: “Share your Segment Tips and Goals”2025 is just around the corner. We’re curious to learn one tip/best practice that hel

Action Destinations onDelete method

Hi - looking for guidance on how to implement onDelete in Action Destinations. I believe this is just triggered whenever a Segment user uses the deletion and suppression endpoints? What can I assume the payload looks like? Ideally the user can submit both userIds and companyIds and we can handle those conditionally.

Automatic Event Tracking

Hi, so to track events, we do it by calling Segment's API methods (e.g., analytics.track()).Basically we create events to be tracked one-by-one. As this process takes quite some effort, I’m wondering if there’s any more automated way to track events and pages information?Thanks!

Configuring multiple destinations for Profiles Sync

Hi, Is it possible to configure multiple Profiles Sync destinations for an Engage space? We want to set this up for one of the Engage spaces used in the production environment. Currently, we have configured the Profiles Sync destination to Snowflake.

Linking Hubspot Contacts to their primary Companies

Hi All,I’m hoping that some others that use Hubspot’s CRM + Segment to extract and load data from there may be able to help with a question that I have. In Hubspot’s CRM data model, there are Contacts (people) and Companies (businesses…these are basically the same thing as Accounts in Salesforce’s data model). Each Contact can be associated with zero, one, or many Companies (so Contacts:Companies is N:N). Additionally, there is a way to designate the association between a Contact and one single Company as the “primary” association. Out of the box, there do NOT appear to be any fields in the Contacts data the Segment fetches for us that offer either:The full list of IDs for associated Companies The ID of the primary associated CompanyI’d like to find a way to have Segment extract and load at least option #2 (ID of the primary associated Company) and ideally option #1 (full list of IDs for associated Companies). Has anyone found a way to accomplish this? If so, I’d really appreciate deta

How to compare computed traits?

Hello,I am currently tracking almost all the important events on our e-commerce website. Now, I want to use this data to send an abandoned cart email to the customer.How can I filter out the abandoned carts?I was thinking if the customer didn’t purchase anything in the next two hours then I can trigger it but if customer has removed an item from cart before that it can be empty.So what will be a good strategy?I am saving cart id but i am unable to compare last cart id of item added to cart and item purchased with each other.

Since RETL was released I am debating whether or not RETL is a replacement for SQL Traits. What you think?

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29 days ago

Tyler NelsonSegmenter

posted in Discussion

Share your Segment Tips

As the end of the year approaches, it’s time to look back on 2024.What is one Segment tip or best practice that helped you to reach your goals this year? Feel free to share either a specific bit of Segment knowledge, or an overall use-case flow that you utilized to get the most out of your data.Celebrate Year 1 of Segment Community with us. Participating in this discussion makes you eligible to receive Segment Merch! More info here.

Regarding Source Tracking on Destinations

Feature Request: Source Tracking for Traffic Acquisition on SegmentWe would like to request a feature to enable source tracking for traffic acquisition within Segment. This feature would allow us to easily pass source attribution data (such as UTM parameters, referrer information, and campaign details) to connected destinations. By capturing the source of traffic (e.g., organic search, paid campaigns, social media, email newsletters) and sending this information to our destinations, we can gain deeper insights into the effectiveness of different acquisition channels, optimize our marketing efforts, and better attribute conversions. This would streamline our reporting and analysis across various platforms, ensuring data consistency and improving overall campaign performance.

180

1 month ago

Tyler NelsonSegmenter

posted in Discussion

Share your 2025 Data Goals

2025 is fast approaching. How are you planning to improve your data collection and utilization in the new yearWhether it’s adding new channels, enriching your data collection, or improving your downstream processes, let us know what you most want to accomplish to meet your business goals.Celebrate Year 1 of Segment Community with us. Participating in this discussion makes you eligible to receive Segment Merch! More info here.

491

1 month ago

Ramanathan Murugappan

asked in Discussion

Progressive Web Application as a Source

Hello!Has anyone used Segment together with a PWA Source? My current set up has a React based website as Source and the Team is looking at offering an app-like experience in 2025. From what I understand, Page calls need some attention. And then there is offline activities that need looking into.Can events from both regular website and PWA flow to the same single Javascript Source? If I do that, how can I tell regular web usage apart from PWA?Another option would be to add a second Javascript Source. Prefer not to go down this path as I'll have to manage 2 copies of all the Destinations

292

1 month ago

Tyler NelsonSegmenter

published in News & Updates

Workshop: Linked Audiences and Data GraphsNews

Unlocking the Power of Linked Audiences and Data Graphs Unlock the power of Linked Audiences and Data Graphs to transform your marketing strategies and data operations. Learn how to establish the Data Graph as your foundational data layer, define complex relationships, create and manage Linked Audiences, and activate them seamlessly in downstream tools.AgendaUnderstanding Linked Audiences and Data Graphs Establishing the Data Graph as the Foundational Data Layer Technical Setup and Building the Data Graph Defining Entities and Relationships in the Data Graph Creating and Managing Linked Audiences Activating Linked Audiences in Downstream Tools Demonstration and Practical Use Cases Live Q&A session for real-time interaction and answersSESSION 1: Register HereWednesday, December 18, 2024 · 11:00 (UTC) SESSION 2: Register HereThursday, December 19, 2024 · 9:00 a.m. (PDT) Discover practical use cases, step-by-step demonstrations, and actionable insights to drive marketing success and o

Impact of Changing groupId on Existing Segment Destinations (Mixpanel & Intercom)

Hi everyone,We're integrating a new destination into Segment that requires us to change the groupId in our Group API calls. Currently, the groupId is set to customer_name (e.g., "CUSTOMERNAME"), which is a recognized unique identifier in our business. However, the new destination requires the groupId to be customer_key, a different unique identifier that maps 1:1 with customer_name but is represented as a string like "c9r0239nfoe".The issue is that we also use Mixpanel and Intercom as destinations, both of which receive data from our existing Segment API calls. I’m trying to understand:What impact will changing the groupId upstream have on these existing destinations? Will the data in Mixpanel or Intercom become fragmented (e.g., old data linked to customer_name and new data linked to customer_key)? Are there best practices for managing such a transition to ensure data consistency across all destinations?If anyone has experience with this or similar scenarios, I’d greatly appreciate yo

511

1 month ago

David Alejandro Flores Ihuit

asked in Product Q&A

Events and general information

Is there a way to access the "event" history of each user and not just the last 14 days? Is it also possible to see a list with the options of my events, even those that are inactive?

A recipe for fast-tracing your loyalty program

Interested in building better loyalty flows within Segment? I’ve gone over Segment and Voucherify integration to see how to use the power of both to improve key loyalty workflows with no extra dev work. Here are some nuggets I found:Using Segment’s computed traits to enrich member profiles with specific behavioral data like how often someone shops or visits your store. Then using this data within Voucherify to build new reward actions and member segments. Using Insert Functions to set up specific triggers that automatically reward members – like sending them a reward coupon from Voucherify when they hit a loyalty milestone. I’d love to hear other stories from the Community on specific Segment’s features that helped you build better loyalty journeys!If you want to full scoop, here’s the recipe with some loyalty flows described in more detail: https://segment.com/recipes/fast-track-loyalty-program-voucherify-twilio-segment/

Send User Activity to GA4/Google Ads through Segment

We're looking to push existing Segment.io events to GA4 or Google Ads to optimize GAds for certain in-app events such as buying a subscription. User signed up on our website. We registered this event with the help of Google Ads script as conversion, and the contacts of user appear in segment. Once the user will convert into paying user according to Segment, can we send this event back as offline conversion to Google Ads via your API integration?We managed to send event to GA4 using GA4 Cloud Destination (they appear as successfully sent) but we can't see them in GA4.We need some help to make this work.

How to setup reverseETL for identify events

I am using Big Query as a reverse ETL source and a webhook to dittofeed as the destination.The issue I am facing is that I want to set the `type` property to be `identify` for the reverse etl records, but segment by default is setting them to be `track`.Is there any way I can change the events for certain models be to be `identify`?Thanks!

Hi,I have 15 different content websites on different domains. If I visit first domain example abc.com, I get A123 as anonymous_id but when I visit 2nd domain def.com, I get D987 as anonymous_id. What I want to achieve is for Segment to know, it was me on both domains.I can use query string for 2 domains but for 15, it gets complicated. Is there a better solution? Thanks,

How to track CLI usage and protect write-key?

Hey everybody, I was wondering what would be the best way to use Segment within a CLI tool. Should we directly embed the write-key and send data to Segment or should we use a proxy service which then redirects the data to Segment?How do we protect against abuse? Everybody can just extract the write-key and spam anonymous_ids to exhaust our MTUs. Best,Max

Mapping Offline Click Conversions events from Segment Track to Conversion Action in Google Ads

We're having trouble mapping Offline Click Conversion events from our Segment Track calls to the appropriate Conversion Action in Google Ads.In the Segment destination, the mapping appears to be correct and the dashboard says we have hundreds of successful deliveries to Google Ads of our 2 track events. Test events also appear to get successful 200 responses.In the data payload, we're mapped to the correct Conversion Action ID and we're sending that, the Conversion timestamp and the email address of the user.In Google Ads Conversion Settings, we have the following:- Enhanced conversions for leads -> Managed through Google Tag Manager- Enhanced conversions -> Managed through Google Ads API. Recording Enhanced Conversions.For our Conversion Actions in Google Ads, we have the following:- Enhanced Conversion -> Managed through API. Enhanced conversions are being recorded.Google Ads are still showing each of our conversion actives as "Inactive" and showing 0s across the board.What

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2 months ago

Tyler NelsonSegmenter

published in Discussion

Help us Improve Segment Community

We are constantly adding new resources, and we’re looking for your input! What content or features would you like to see in Community? Additional Segment University courses on specific product features, new guides on specific use cases, events such as ask-me-anything sessions?Drop a reply in this discussion and let us know how we can expand our resources and provide knowledge to aid your Segment journey!

Does segment support options for importing non-user level data? i.e. Product Catalog, Class Schedule etc. The use case would be to get a class schedule from Zoom api then when the actual attendee data is ingested the class metadata would be available as additional data points for segmenting etc.

712

2 months ago

Mahender Chintalapally

posted in Product Q&A

How to Capture UTM Parameters with Google Login and Google One Tap Login

Hi Fellow Segmenters, We use segment to route the events from backend to all internal tools. I have a marketing data attribution issue with utm paramters values are not passed from root domain to a sub domain that loads after users signups up for a trial (with Google Account / OneTapgmail signin method). Examples:Root domain: example.comSubdomain after signing up: app.example.comThere is an option for users to use google sign or google on tap sign with gmail to signup for the account. Whenever the users chooses to use google account signin or google onetap sign-in, we are loosing the utm paramters and all the data is attributed as direct. The question: how can I pass utm paramters and their values from example.com?utm_source=google to app.example.com?utm_source=google after the google account login method is used via Segment? Any help or solution on this is much appreciated. Best regardsMahender

Using Segment with Shopify: Checkout events can no longer be pushed from Segment to Meta and Google

Hi Community,We have a webshop on Shopify and using Segment as our CDP.For over 5 months now, we have had the problem that all events that we track in the checkout are tracked correctly in Segment, but can no longer be pushed on to the performance channels (Meta and Google). All other events continue to arrive in the channels as intended. We suspect that Shopify is blocking the transfer of checkout events, but we can't really get any further with the support.Does anyone here have the same problem and can help or another idea as to why this could be? Thank you very much!

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2 months ago

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