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elinpetersen
Segmenter
elinpetersenSegmenter
published in News & Updates
[Blog Post] | 4 Key Considerations for Upstream Data Orchestration
[Blog Post] | 4 Key Considerations for Upstream Data Orchestration

If you’re anything like us, you’ve got a lot of tools in your tech stack. Our bestie, Danny Solow, recently wrote a blog post about the considerations everyone should make when optimizing campaign orchestration across your tech stack. Check out four easy considerations you can keep in your back pocket as you scale up your next campaign.  We want to hear from you! What other considerations do you make before launching a campaign?

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elinpetersen
Segmenter
elinpetersen
Segmenter
elinpetersenSegmenter
published in News & Updates
ICYMI | Community Happenings
ICYMI | Community Happenings

We’ve rounded up a few recent happenings so you can quickly catch up on the latest. These updates are so good, you might wanna show your work bestie.EventsJoin our quarterly Twilio Talks session on August 6 where we’re teaming up with Google and Lowe’s to cover how Twilio can help drive personalized SMS at Scale. Save your seat! Miss a recent session? Check out our library of past events to get up to speed. Exciting ThingsNext Generation Journeys are here! Read about the epic overhaul and the new possibilities it opens up for Twilio Engage customers.  And we’re launching all kinds of updates like improvements to our Mappings Editor and dot notation support in our Object Editor Join the ConvoWe’re maximizing how to leverage the audiences created as a result of a Randomized Splits. How are you using Randomized Splits? We’re always thinking about the CDP landscape at-large. What do you think of the current state of CDP? As always, we’d love to hear from you. What are you hoping to see in

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elinpetersen
Segmenter
elinpetersen
Segmenter
elinpetersenSegmenter
published in News & Updates
Watch | Our key takeaways from SOCER 2025 in less than 5 minutes
Watch | Our key takeaways from SOCER 2025 in less than 5 minutes

Looking for the TL;DR version of of 2025 State of Customer Engagement Report? Look no further. The fab Alex Goldman breaks it down in this video. If you decide to go deeper, you can still download the full report.    

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elinpetersen
Segmenter
elinpetersen
Segmenter
elinpetersenSegmenter
published in News & Updates
ICYMI | SIGNAL San Francisco
ICYMI | SIGNAL San Francisco

TL;DR Ready to catch up on all things SIGNAL? Start here:Register as a Virtual Attendee to catch up on our Vision Keynote, Builder Keynote, and a fireside chat between Satya Nadella from Microsoft and our CEO Khozema Shipchandler Read our Product Announcement blog post and our Developer Recap Watch the $ twilio update video where we cover exciting new launches If you couldn’t make it to SIGNAL live in SanFrancisco, or if you’re eager to relive the elite builder vibes, we’ve got your highlight reel right here. Here are the 3 things at SIGNAL that left us feeling the most energized: 💥Twilio’s future is bold: We’re upgrading Journeys, we’re enhancing observability and alerting, and so much more, all with the goal of helping our customers to drive incredible customer experiences. Check out this $ twilio update filmed right at SIGNAL to see how we’re innovating our solution. You can also check out Twilio’s Post-SIGNAL Product Announcement blog post to learn what we’re building. 💡AI Innova

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elinpetersen
Segmenter
A
Segmenter
atit.shahSegmenter
posted in Discussion
Invitation to Participate in User Research on Granular Access Control

Have you found the lack of granular access control limiting? Do you wish Segment had granular access control We’re kicking off a one-hour research session to hear directly from you about your use cases, challenges, and opportunities with Audience Cloning.In this session, we will:Ask about your workflows and pain points Share a prototype for you to explore Collect feedback to help shape the featureYour input will be invaluable in ensuring Audience Cloning delivers real value. If you’re interested, please sign up using this calendly link.Thank you for your support!

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Segmenter
A
Segmenter
atit.shahSegmenter
posted in Discussion
[Public Beta] Enforcement of Consent Preference in Engage Audiences.

We’re excited to announce the next phase of Segment Consent Management: Consent Enforcement in Engage Audiences is now available in Public Beta!Previously, we introduced the ability to store consent preferences, captured from streaming events and warehouse data, on the Segment Profile. With this Public Beta release, Segment can now automatically enforce those consent preferences in Engage Profile Audiences when sharing data with third-party destinations. For more information, see the Consent in Engage documentation and demo.If you would like to participate in this Beta, send me a message with your workspace id or slug.

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Segmenter
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Segmenter
atit.shahSegmenter
asked in Discussion
Invitation to Participate in User Research on Audience Cloning

Have you used Audience Cloning and found gaps? Do you have feedback to share? We’re kicking off a one-hour research session to hear directly from you about your use cases, challenges, and opportunities with Audience Cloning.In this session, we will:Ask about your workflows and pain points Share a prototype for you to explore Collect feedback to help shape the featureYour input will be invaluable in ensuring Audience Cloning delivers real value. If you’re interested, please sign up using this calendly link.Thank you for your support!

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A
Segmenter
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Bill Hoerr
asked in Product Q&A
Engage and Sendgrid Integration conundrum

Hello!I’ve run into a particular problem with integrating SednGrid with Engage. The email volume I have is nowhere near needing a dedicated IP for SendGrid, but Segment requires The Pro 100K account in order to connect via subusers. Is there any way around this? SendGrid support informed me it’s not possible to get a shared IP and have subuser management. Is there a way to utilize SendGrid with Engage without having to use subusers in SendGrid? Or is there a workaround for this to ensure the same functionality?

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Chauntel Greaves
Segmenter
Chauntel Greaves
Segmenter
Chauntel GreavesCommunity Manager
published in News & Updates
lightbulb
Warehouse-First CDPs: Flexibility or Friction for Composable Stacks?Blog

Looking to build a truly agile, composable tech stack? Not all “composable” CDPs are created equal. In our latest blog post, we explore why warehouse-dependent CDPs; often marketed as composable, can actually slow your teams down, create hidden bottlenecks, and burden your data engineers.Discover the real tradeoffs of a warehouse-first approach, including challenges with real-time activation, data completeness, and team autonomy. See why Segment’s customer-centric CDP delivers the flexibility, speed, and real-time capabilities modern enterprises need—without locking you into a single data architecture.Curious about the paradox of composability and how to avoid it? Read the full post to learn how to unlock the true promise of a modular, future-proof customer data stack.

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Chauntel Greaves
Segmenter
elinpetersen
Segmenter
elinpetersenSegmenter
published in News & Updates
Back to School: Segment University
Back to School: Segment University

As a Segment customer, you’ve got an all access pass to Segment University. Our extensive catalog of on-demand product deep dives means class can be in session anytime you want. Jump in by topic for a refresher or build Segment knowledge from the ground up following our recommended paths.  Pro Tip: Easily pop into Segment University using the top bar navigation within Community ⬆ We’re adding new courses as Segment grows, like this course covering how our Data Graph powers Linked Events and Linked Audiences. Even if you’re not using our Linked suite of products yet, you can learn how we’re leveraging data right from the warehouse to power ultra-personalized experiences downstream and get inspired for the future. Chime in: What’s the best tip you’ve learned from a Segment University course? 

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elinpetersen
Segmenter
V
Vrinda Aggarwal
asked in Product Q&A
How to collect audience of one of the randomised branches?

Hi, I have created a journey in which I want 85% of the audience to be sent to google adwords and 15% as holdout. How do I know which people are in holdout like how to collect these people?

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David Alejandro Flores Ihuit
asked in Product Q&A
Inconsistent Audience Counts Between Overview Section and Builder Preview

 We have recently noticed that the display options in the Overview section for 'Audience Details' and 'Identifier Breakdown' show 0 users, while the 'Audience Preview' in the Builder section shows 1,767 users in this case. Could this be an error related solely to the information preview, or might it be affecting the actual audience content? Could this just be a temporary glitch? Previously, audiences have processed without errors in the preview during recent days. However, the data now appears as 0 (as shown in the attachments). Additionally, in other Overview sections like 'Audience Growth' and 'Computations', active users can be observed.   

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Segmenter
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David Alejandro Flores Ihuit
asked in Product Q&A
Reverse ETL update

I have some questions about Reverse ETL functionality and was wondering if additional documentation or guides exist on this topic. Scenario:A relative date query identifies users who requested quotes within the last 5 days with 10-day lead times before their arrival and do not have a confirmed booking. These users are flagged as TRUE via a trait (e.g., early_quote_user). From an initial group of 10 tagged users: 2 later convert to confirmed bookings (no longer meeting criteria). 3 new qualifying users are added as TRUE the next day Key Questions: Should the logic to mark converted users as FALSE be implemented directly in the SQL query? If not explicitly handled, will those users' traits remain TRUE indefinitely? Are there alternative methods to automatically transition users from TRUE to FALSE when they no longer meet criteria?

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Segmenter
K
Segmenter
Kyle TurcotteSegmenter
published in News & Updates
Next Generation of Journeys in Twilio Engage
Next Generation of Journeys in Twilio EngageBlog

We're excited to share even more momentum for Twilio Engage’s next generation of Journeys, officially launched to general availability on June 23rd! Completely rebuilt from the ground up—and shaped by your invaluable feedback—Journeys turns your data into context-rich intent signals that are responsive in real time, simplifying the complexity of advanced personalization at scale and turning every interaction into a competitive advantage.Curious about what's new and what's possible? Read our latest blog post and video for an in-depth look at the evolution of Journeys and what it means for you.With the new Journeys, you can:Orchestrate smarter, more dynamic customer journeys — with context from your data warehouse More easily enhance personalization at every touchpoint Move faster and achieve better outcomes 👉 Read the blog👉 Watch the video Thank you for inspiring us to keep building better—your feedback is at the heart of everything we do! 

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K
Segmenter
Chauntel Greaves
Segmenter
Chauntel GreavesCommunity Manager
posted in Discussion
Evaluating CDP Costs

When investing heavily in data infrastructure, maximizing ROI is crucial. As you compare CDP solutions, be sure to look beyond upfront pricing as hidden costs and ongoing maintenance can significantly increase total ownership. In this 2-minute video, Kathleen speaks to common tips and pitfalls when assessing CDP costs. 

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Chauntel Greaves
Segmenter
Chauntel Greaves
Segmenter
Chauntel GreavesCommunity Manager
posted in Discussion
The 'End of CDPs'?

In this two-minute video, Sean explains what all these recent acquisitions in the CDP market really mean and whether he things CDPs are simply evolving or becoming obsolete. Reply in the thread below with your takes!  

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Chauntel Greaves
Segmenter
Chauntel Greaves
Segmenter
Chauntel GreavesCommunity Manager
posted in Discussion
Zero-copy is more than a buzz word

Hear Sean Spedacci explain why in this two-minute video clip. Reply in the thread below with your takes!   

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Chauntel Greaves
Segmenter
E
effi
asked in Product Q&A
Frequent re-authentication for HubSpot integration

We are experiencing an issue where our HubSpot integration with Segment frequently disconnects and requires reauthentication. I've had to manually click "reauthorize" a few times.  Is there a chance the OAuth token is being revoked or not refreshed properly?

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John Murfett
asked in Discussion
What `case should "Customer.IO" be when included in ```integrations array as { CustomerIO: true }

I am attempting to use the integrations object to filter which identify and track messages are sent to my Customer.IO destination. The reason I want to send a subset of these messages is to avoid creating a Customer.io ‘person’ for every identify call.I am not sure exactly what to put in as the key value where I have CustomerIO here:curl -X POST https://api.segment.io/v1/track \ -H "Content-Type: application/json" \ -d '{ "writeKey": "'$WRITE_KEY'", "messageId": "track-john-test-'$COUNTER'", "timestamp": "'$TIMESTAMP'", "userId": "'$USERID'", "integrations": { "All": false, "CustomerIO": true }, "event": "'$EVENT'" }'Should I have { “integrations” : { “Customer.io Dev” }} which is the name of the specific destination? I think not, as the integration filtering is “applied to all instances of the destination” (from https://segment.com/docs/guides/filtering-data/).Should it be `actions-customerio`, as this is the slug displayed in the URL when accessing

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elinpetersen
Segmenter
elinpetersenSegmenter
published in News & Updates
2025 State of Customer Engagement Report is now live!
2025 State of Customer Engagement Report is now live!

Twilio surveyed 7,640 consumers and 637 business leaders across 18 countries to uncover the key trends shaping customer engagement in 2025. Here are our biggest takeaways: AI must benefit business and consumers: Consumers want better AI: transparent, respectful, and always with a human backup. AI is reshaping how businesses personalize: AI is the only way to scale relevance with speed. Reliability and transparency are key to consumer trust: Consumers still expect strong data practices AND fast, frictionless experiences. Brands need to deliver both. Download the full report or check out our blog post that dives into these insights!

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elinpetersen
Segmenter
D
Deven Pearson
asked in Product Q&A
Predictive Audiences - no ecomm?

It looks like the five Suggested Predictive Audience categories (e.g., Ready to Buy, High LTV) are primarily ecommerce-focused, relying heavily on purchase and revenue-related events like Order Completed.Are there options to build custom Predictive Audiences that don't depend on a revenue-based conversion event? And is there a roadmap to support non-ecommerce use cases—for example, audiences built around content engagement, form fills, or other non-purchase signals?Would love to hear how others are handling this or if Segment has guidance on broader applications.

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Chauntel Greaves
Segmenter
elinpetersen
Segmenter
elinpetersenSegmenter
published in News & Updates
Introducing $ twilio update
Introducing $ twilio update

Hey y’all! Has anyone had a chance to check out Twilio’s new YouTube series $ twilio update? It’s a great way to stay tuned in to the amazing things we’re building across the entire Twilio business. In this recent episode, Segment is the main focus.  Here’s why I love this series:It’s the perfect length to watch while making another cup of coffee It shows how all of Twilio’s product lines work together to drive amazing customer experiences Our very own Alex Goldman has some pretty good jokes  

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elinpetersen
Segmenter
A
Andy Batten
asked in Product Q&A
Account SQL Traits > rETL?

I wanted to run this by the community for advice and best practice.We use Account SQL Traits to enrich Account profiles today, so each computation generates a Group call and adds the traits to the Account.I built out a rETL model and have looked at the Segment Profiles destinations to replicate this approach with rETL. However, when configuring the Group mapping in the Segment Profiles destination, it requires that I set either an anonymousId or userId, neither of which I would have since I just want to enrich the Account profile.I don’t see a way to replicate Account SQL traits for this unless I generate/populate an arbitrary anonymous ID to use.  I’ve noticed that the Group calls that get generated from the account SQL Trait use a static anonymous ID - __segment_internal_personas_group. Would it be safe to simply use this exact same value in the Group mapping of the Segment Profiles destination in order to get it to work?

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Chauntel Greaves
Segmenter
Denys Tkalich
Denys Tkalich
asked in Product Q&A
Did Segment Event Tracker stop working?

Hi all,Today I noticed that the Segment Event Tracker third-party Chrome extension has stopped working.At first, I thought it was just us, but then I checked app.segment.com, and there was nothing there either. At the same time, the official Segment Inspector works just fine.Weirdly enough, the Event Tracker does work on community.segment.com.Has anyone else experienced similar issues lately? 

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Denys Tkalich
A
Segmenter
atit.shahSegmenter
asked in Discussion
[Private Beta] Storing consent preferences in Unify Profile

 We are excited to announce the release of the next phase of Segment Consent Management: Storing end-user consent preferences on their Unify Profiles is now in Private Beta!Last year, we launched the ability to collect and enforce end-user consent preferences within Segment Connections and Reverse ETL when sharing data with 3P Destinations.Now, using these same events, Segment will stamp these preferences on to the Segment Profile as traits. With this beta release, customers can leverage consent traits on the profile to manually enforce consent in Engage Audiences. For more information, see the Storing Consent on the Profile documentation and demo. If you would like to participate in this Beta, send me a message with your workspace id or slug.

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A
Segmenter

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