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elinpetersen
Segmenter
elinpetersenSegmenter
published in News & Updates
Webinar | How Twilio Uses Segment: Drive Product Led Growth with Event-Based Journeys

 Join us Live on April 23 at 12 p.m. Eastern Time to learn how teams across Twilio are using Segment. In this session, hear how our Marketing Ops team is creating personalized, event-driven onboarding experiences that boost adoption and customer satisfaction by using Event-Based Journeys.  AgendaBuild a solid data foundation and orchestrate rich data flows to unlock unified customer profiles for personalized engagement Use Engage to respond instantly to user behaviors, like cart abandonment or onboarding roadblocks Design event-triggered journeys that enhance adoption and fuel product-led growthSAVE YOUR SPOTWe hope we see you there!

160
elinpetersen
Segmenter
Tyler Nelson
Segmenter
Tyler NelsonSegmenter
published in News & Updates
Webinar: Twilio Releases Q1 2025News

Unleash the Art of the Possible.  Tune into our Q1 2025 Twilio Release Webinar, where we’ll unveil our latest innovations, updates, and enhancements designed to help you build more seamless, personalized, and scalable customer engagement experiences that drive real growth.We’ll showcase the tools you’ll need to:Deliver highly interactive messages with new features like Rich Content Cards, Media, Carousels and more. Build more powerful audiences, enhance customer journeys, and drive personalized experiences at scale with new Segment CDP capabilities. Increase employee productivity and transform customer conversations into actionable insights with generative AI-powered tools.REGISTER HEREWednesday, March 26, 2025 · 10:00 a.m. (PDT) Learn how to harness the Twilio ecosystem with Segment CDP at the core.

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Tyler Nelson
Segmenter
Tyler Nelson
Segmenter
Tyler NelsonSegmenter
published in News & Updates
Workshop: Event-Triggered Journeys & Real-Time PersonalizationNews

Mastering Journey Orchestration: Event-Triggered Journeys & Real-Time Personalization. Join our Twilio Segment Solution Architects & Product Team as we explore the future of customer journey orchestration. This workshop will cover event-triggered workflows, dynamic decisioning, and rich data personalization, helping you unlock real-time engagement, abandonment funnel logic, and seamless warehouse integrations. AgendaUnlocking the Unified Profile: The Foundation of Personalization Next-Gen Journey Orchestration: Event-Triggered Workflows & Real-Time Engagement Trait-Based vs. Rich Data Personalization: What Drives Better Conversions? Abandonment Funnels & Smart Journey Exit Rules Integrating Data Warehouses & Function Steps for Scalable Personalization Product Roadmap: What’s Coming Next for Journeys & Audiences Live Demo + Q&AREGISTER HEREThursday, March 13, 2025 · 11:00 a.m. (PDT) Join us for a live demo showcasing best practices in Journey Orchestration &a

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Tyler Nelson
Segmenter
Tyler Nelson
Segmenter
Tyler NelsonSegmenter
published in News & Updates
March Segment 101 Enablement SessionsNews

Unlock the Power of Intentional Data Collection! Join us for our Segment 101 Webinar, an essential introduction to the Segment Customer Data Platform (CDP). These regional enablement sessions provide a step-by-step overview of the Segment CDP, use case recommendations and best practices for getting started. All sessions wrap up with live Q&A.ALL SESSIONS: Register HereMonday, March 10th, 2025 · 13:00 (GMT+9) Tuesday, March 11th, 2025 · 12:00 (UTC) Friday, March 14th, 2025 · 11:00 a.m. (PDT)Don’t miss your chance to transform your approach to customer data with Segment. Gain the insights and tools you need to collect, unify, and leverage your data effectively. Register now and start driving meaningful data-driven decisions for your business.

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Tyler Nelson
Segmenter
J
Jesus Prieto
asked in Product Q&A
Using relative dates to create audiences based on event data

Hi. The question here is how to use relative dates within event properties when creating an audience.For example, I want to create an audience that automatically includes users who have performed a search for a hotel stay starting within the next 15 days.However, when I try to create the audience based on the "arrival_date" property, I can only select a fixed date, not a relative date like "in the next 15 days."Is there any way to solve this and be able to use relative dates?

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J
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Ruban Rajendran
asked in Product Q&A
Turnaround time for new integrations

Hi,I’m curious what the threshold for new integration requests is and then what the average turnaround time is once they’ve started working on them?I’d like to integrate MS Clarity, and it’s currently the third most-requested integration. The first has 311 upvotes

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Chauntel Greaves
Segmenter
K
kzheng
asked in Product Q&A
how does canonical_segment_id is survived when profiles are merged

We are in the processing of utilized Profile Sync and ran into this question: how does canonical_segment_id is survived when profiles are merged?There is no straightforward documentation explaining the merging algorithm to determine the surviving canonical_segment_id when two profiles (with two different segment_id) are merged. We have performed some tests and noticed the first-created canonical_segment_id remained but would like to have a definite confirmation. 

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K
W
Wouter Hol
asked in Product Q&A
Data Graph - Unify user traits for linked events

Hi guys,I’ve been trying to set up Data Graph. What I’d want to do with it is (I think) pretty straightforward. I’d like to use Linked Events to pull traits as they are known in Unify to populate those on events.I’m having trouble configuring the Data Graph so that it will actually allow me to pull these traits in mapping to any destination.At first I assumed that pointing to the Profile Sync dataset in our DWH would be enough for Segment to enable this. After all, Segment creates these tables with default schema’s so I figured it should work out of the box. I learned that this is not the case and that you’d need to set Enrichment first before you can select traits to populate on events.I set up an Enrichment that points to the user_traits materialized view, but that doesn’t work as there is no user_id in there to match on a property of any event.Currenlty the data graph looks like this:data_graph { version = "v1.0.0" profile { profile_folder = "PROJECT_NAME.segment_profile

512
Peter Yanny
I
Its Donnie
asked in Product Q&A
Google Ads Conversions Destination: Conversions Action Setup Change

Google made updates to the Conversion Actions setup and removed the "using API or uploads” option that is still present in their docs.Old method still in the Google docs:Select Other data sources or CRMs if you'd like to integrate your CRM directly, or alternatively select Manual import using API or uploads.Click Continue.There are now options to add a source (such as Hubspot) - but no option to use the API that used to be the setup method. Have you run into a fix for this.Flow = Google Ads -> Goals -> New Conversion Action -> Conversions offline -> (no options for API only "data sources" and Segment is not an option). The Twilio option is for the comms business because it uses Zapier.Thanks

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R
Richard Fahey
posted in Discussion
Connecting Segment to the Optimizely Data Platform

Hello Segment Community,As we continue to explore innovative ways to enhance our Segment platform, I would like to open a discussion on how folks are connecting Segment to the Optimizely Data Platform (ODP).Discussion Points:Use Cases: What successful use cases have you implemented between Segment and Optimizely? Please share your experiences and any notable outcomes. Challenges and Solutions: What challenges have you faced in this process, and how have you addressed them? Your insights on overcoming obstacles would be greatly appreciated.Looking forward to a fruitful discussion!Thanks,Richard

331
elinpetersen
Segmenter
R
Richard Fahey
posted in Discussion
Leveraging Outreach Disposition Data to Generate Traits

Hello Segment Community, As we continue to explore innovative ways to enhance our Segment platform , I would like to open a discussion on how folks are consuming Outreach data ( especially given that there is an apparent demand for a Outreach demand and source connector)Discussion Points:Data Integration: How have you integrated Outreach disposition data into your existing CDP? Trait Generation: What specific traits have you derived from Outreach disposition data?  Use Cases: How have you utilised these traits to enhance your marketing and sales strategies? Are there any successful case studies or examples where Outreach data has driven business outcomes? Challenges and Solutions: What challenges have you faced in this process and how have you addressed them? Looking forward to a fruitful discussion!ThanksRichard 

481
elinpetersen
Segmenter
H
Husam Kahalah
asked in Product Q&A
Delete mixpanel user

Dear sir,usually we are using the following code from Segment to delete users (Ex. Customer.io):analytics.track({ userId: oldData.id, event: 'User Deleted',});This can work if used to delete customer.io user by adding a specific action to the mappings, but I can’t see how can I delete Mixpanel user using the same Segment code.can you help to suggest a way to delete mixpanel users using the same trigger?

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Chauntel Greaves
Segmenter
A
Anne Buchwald Pedersen
asked in Product Q&A
RFM model - Count of days with activity

HiI am having problems finding a way to count active days the last 28 days based on an activity. I can only count the sum of activities within a periode, but i need the result to be a count of active days. It does not matter if the did the event 1 or 20 times pr. day. Can anyone help with this trait?Anne :-)

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A
H
Husam Kahalah
asked in Product Q&A
Delete customer.io user

Hi, I’m trying to delete customer.io user using the following code:track({ userId: <userId>, event: 'User Deleted',})This is working fine if directly sent to customer.io using its analytics library, but using Segment it reach customer.io as an event without taking action. can you help to suggest a way to delete user using Segment.Regards

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H
S
SURYA TEJA
asked in Product Q&A
Integrating Website Event Tracking in Segment via Tealium IQ, GTM, or Other Tag Management Systems

If a website is already utilizing a tag management system (such as Tealium iQ, Google Tag Manager, or another tool), would it be possible to leverage the existing setup to send website events to Segment? If so, what are the best practices for implementing this integration? Additionally, are there any official documents or resources available to guide this process?

611
Chauntel Greaves
Segmenter
W
Wouter Hol
asked in Product Q&A
Handeling null values on a property

Hi everyone,We’re having a challenge with some events that in some cases have a null value on a property. We want to send the events to GA4 Cloud. That destination does not accept null values so it will fail the event if we try to send it.We figured to solve this with a coalesce on the mapping of these properties. Then, if it has null, it would use the fallback value to replace null with a string. It turns out you can not set a static value in the coalesce function on the mapping. It will only allow to select 2 properties in the coalesce function.We try to avoid using an insert function as that makes the setup way more complex in our opinion.Are there any ways around this? Thanks!

1032
W
C
Cabirol Florian
asked in Product Q&A
About Google Analytics 4 tracking

Hi,I have some tracking issues with GA 4 integration.I have many people who are coming from different referrers but get attributed to “direct / none” because of the flow of our system. It works perfectly on Mixpanel but not so much with GA 4.The flow is the following :The user comes from referral A to page B, goes through an identification process, and then arrives on page C. On page C, we made four actions:track(“Authorized”) alias(newUserId) identify(newUserId) track(“SignedUp”)All the track actions “Signed Up” are in the direct / none channel because I think GA 4 does not understand that the track is from the previous user (before the identify) and not after. It seems the alias call is not used at all.But the track “Authorized” has good tracking.Is there something that we could do to say to GA 4, like mixpanel, to alias people?

431
Tyler Nelson
Segmenter
B
Bradley James Allan
asked in Product Q&A
Conversion tracking and enhanced conversions

Hi all, Can anyone share online video tutorials for setting up the ad destinations in the right manner so that we can track conversions and send through enhancements correctly using Segment. Seem to be having a little trouble in some instances and would like to view something on best practices or just general guides. Specifics: can you send through an enhanced conversion and a Restatement conversion for the same event to Google Ads Conversions destination? They will obviously be sent at the same time. I presume so but cant find anything to confirm. The Bing ads setup is easy enough but the setup of conversion goals in Microsoft Ads is  confusing as using Segment does not require us to add the UET tag to the site but the setup in Bing makes reference to it continually 

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B
Bradley James Allan
asked in Product Q&A
1000's of Identify calls

Hey guys, I am seeing thousands of identify calls on users profiles in Mixpanel, mostly occurring at the exact same time. This has only recently started. Anyone else experiencing the same?  The below are the sources that are vsisble in Mixpanel where I am seeing the huge number of Identify calls:segment_source_name:         mixpanel_actions_net_server_prodsegment_source_name:         segment_engage_prod

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B
R
Rahul Yadav
asked in Product Q&A
How to Send Events from Segment to Salesforce Marketing Cloud Transactional API Using Destination Function?

I am trying to set up a Destination Function that sends events to Salesforce Marketing Cloud (SFMC) Transactional API endpoint. My goal is to trigger an email send whenever a specific event (e.g., "Order Confirmation") occurs in Segment Source. Can someone share example of js code which i can take as an example. I am not very good in creating a js code from scratch. Thanks.

601
Tyler Nelson
Segmenter
M
Meghana Pattanaik
asked in Product Q&A
Why should I use GTM destination on Segment and what are the use cases that can be achieved ?

I want to understand the benefits of choosing to put GTM destination on the Segment tool. As GTM can be directly implemented why use segment and what possible use case can be achieved via that.

311
J
J
Julie S
asked in Product Q&A
Reddit and X Audience Lists

For the hive mind, anyone out there build custom functions for Reddit and X Audience Lists?  If so, any hot tips on stuff to look for or is the API documentation pretty self explanatory and accurate?

511
S
Segmenter
Nainik Mehta
Nainik Mehta
posted in Discussion
Regarding Source Tracking on Destinations

Feature Request: Source Tracking for Traffic Acquisition on SegmentWe would like to request a feature to enable source tracking for traffic acquisition within Segment. This feature would allow us to easily pass source attribution data (such as UTM parameters, referrer information, and campaign details) to connected destinations. By capturing the source of traffic (e.g., organic search, paid campaigns, social media, email newsletters) and sending this information to our destinations, we can gain deeper insights into the effectiveness of different acquisition channels, optimize our marketing efforts, and better attribute conversions. This would streamline our reporting and analysis across various platforms, ensuring data consistency and improving overall campaign performance.

802
J
J
Jas Garcha
asked in Product Q&A
Action Destinations onDelete method

Hi - looking for guidance on how to implement onDelete in Action Destinations. I believe this is just triggered whenever a Segment user uses the deletion and suppression endpoints? What can I assume the payload looks like? Ideally the user can submit both userIds and companyIds and we can handle those conditionally.

281
Tyler Nelson
Segmenter
V
Vera
asked in Product Q&A
Automatic Event Tracking

Hi, so to track events, we do it by calling Segment's API methods (e.g., analytics.track()).Basically we create events to be tracked one-by-one. As this process takes quite some effort, I’m wondering if there’s any more automated way to track events and pages information?Thanks!

1502
Gray Sanborn

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