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elinpetersen
Segmenter
elinpetersenSegmenter
published in News & Updates
Watch | Our key takeaways from SOCER 2025 in less than 5 minutes

Looking for the TL;DR version of of 2025 State of Customer Engagement Report? Look no further. The fab Alex Goldman breaks it down in this video. If you decide to go deeper, you can still download the full report.    

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elinpetersen
Segmenter
elinpetersen
Segmenter
elinpetersenSegmenter
published in News & Updates
ICYMI | SIGNAL San Francisco

TL;DR Ready to catch up on all things SIGNAL? Start here:Register as a Virtual Attendee to catch up on our Vision Keynote, Builder Keynote, and a fireside chat between Satya Nadella from Microsoft and our CEO Khozema Shipchandler Read our Product Announcement blog post and our Developer Recap Watch the $ twilio update video where we cover exciting new launches If you couldn’t make it to SIGNAL live in SanFrancisco, or if you’re eager to relive the elite builder vibes, we’ve got your highlight reel right here. Here are the 3 things at SIGNAL that left us feeling the most energized: 💥Twilio’s future is bold: We’re upgrading Journeys, we’re enhancing observability and alerting, and so much more, all with the goal of helping our customers to drive incredible customer experiences. Check out this $ twilio update filmed right at SIGNAL to see how we’re innovating our solution. You can also check out Twilio’s Post-SIGNAL Product Announcement blog post to learn what we’re building. 💡AI Innova

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elinpetersen
Segmenter
V
Vrinda Aggarwal
asked in Product Q&A
How to collect audience of one of the randomised branches?

Hi, I have created a journey in which I want 85% of the audience to be sent to google adwords and 15% as holdout. How do I know which people are in holdout like how to collect these people?

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Chauntel Greaves
Segmenter
D
David Alejandro Flores Ihuit
asked in Product Q&A
Inconsistent Audience Counts Between Overview Section and Builder Preview

 We have recently noticed that the display options in the Overview section for 'Audience Details' and 'Identifier Breakdown' show 0 users, while the 'Audience Preview' in the Builder section shows 1,767 users in this case. Could this be an error related solely to the information preview, or might it be affecting the actual audience content? Could this just be a temporary glitch? Previously, audiences have processed without errors in the preview during recent days. However, the data now appears as 0 (as shown in the attachments). Additionally, in other Overview sections like 'Audience Growth' and 'Computations', active users can be observed.   

441
S
Segmenter
D
David Alejandro Flores Ihuit
asked in Product Q&A
Reverse ETL update

I have some questions about Reverse ETL functionality and was wondering if additional documentation or guides exist on this topic. Scenario:A relative date query identifies users who requested quotes within the last 5 days with 10-day lead times before their arrival and do not have a confirmed booking. These users are flagged as TRUE via a trait (e.g., early_quote_user). From an initial group of 10 tagged users: 2 later convert to confirmed bookings (no longer meeting criteria). 3 new qualifying users are added as TRUE the next day Key Questions: Should the logic to mark converted users as FALSE be implemented directly in the SQL query? If not explicitly handled, will those users' traits remain TRUE indefinitely? Are there alternative methods to automatically transition users from TRUE to FALSE when they no longer meet criteria?

401
S
Segmenter
K
Segmenter
Kyle TurcotteSegmenter
published in News & Updates
Next Generation of Journeys in Twilio EngageBlog

We're excited to share even more momentum for Twilio Engage’s next generation of Journeys, officially launched to general availability on June 23rd! Completely rebuilt from the ground up—and shaped by your invaluable feedback—Journeys turns your data into context-rich intent signals that are responsive in real time, simplifying the complexity of advanced personalization at scale and turning every interaction into a competitive advantage.Curious about what's new and what's possible? Read our latest blog post and video for an in-depth look at the evolution of Journeys and what it means for you.With the new Journeys, you can:Orchestrate smarter, more dynamic customer journeys — with context from your data warehouse More easily enhance personalization at every touchpoint Move faster and achieve better outcomes 👉 Read the blog👉 Watch the video Thank you for inspiring us to keep building better—your feedback is at the heart of everything we do! 

190
K
Segmenter
Chauntel Greaves
Segmenter
Chauntel GreavesCommunity Manager
posted in Discussion
Evaluating CDP Costs

When investing heavily in data infrastructure, maximizing ROI is crucial. As you compare CDP solutions, be sure to look beyond upfront pricing as hidden costs and ongoing maintenance can significantly increase total ownership. In this 2-minute video, Kathleen speaks to common tips and pitfalls when assessing CDP costs. 

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Chauntel Greaves
Segmenter
Chauntel Greaves
Segmenter
Chauntel GreavesCommunity Manager
posted in Discussion
The 'End of CDPs'?

In this two-minute video, Sean explains what all these recent acquisitions in the CDP market really mean and whether he things CDPs are simply evolving or becoming obsolete. Reply in the thread below with your takes!  

60
Chauntel Greaves
Segmenter
Chauntel Greaves
Segmenter
Chauntel GreavesCommunity Manager
posted in Discussion
Zero-copy is more than a buzz word

Hear Sean Spedacci explain why in this two-minute video clip. Reply in the thread below with your takes!   

30
Chauntel Greaves
Segmenter
E
effi
asked in Product Q&A
Frequent re-authentication for HubSpot integration

We are experiencing an issue where our HubSpot integration with Segment frequently disconnects and requires reauthentication. I've had to manually click "reauthorize" a few times.  Is there a chance the OAuth token is being revoked or not refreshed properly?

150
E
J
John Murfett
asked in Discussion
What `case should "Customer.IO" be when included in ```integrations array as { CustomerIO: true }

I am attempting to use the integrations object to filter which identify and track messages are sent to my Customer.IO destination. The reason I want to send a subset of these messages is to avoid creating a Customer.io ‘person’ for every identify call.I am not sure exactly what to put in as the key value where I have CustomerIO here:curl -X POST https://api.segment.io/v1/track \ -H "Content-Type: application/json" \ -d '{ "writeKey": "'$WRITE_KEY'", "messageId": "track-john-test-'$COUNTER'", "timestamp": "'$TIMESTAMP'", "userId": "'$USERID'", "integrations": { "All": false, "CustomerIO": true }, "event": "'$EVENT'" }'Should I have { “integrations” : { “Customer.io Dev” }} which is the name of the specific destination? I think not, as the integration filtering is “applied to all instances of the destination” (from https://segment.com/docs/guides/filtering-data/).Should it be `actions-customerio`, as this is the slug displayed in the URL when accessing

182
J
elinpetersen
Segmenter
elinpetersenSegmenter
published in News & Updates
2025 State of Customer Engagement Report is now live!

Twilio surveyed 7,640 consumers and 637 business leaders across 18 countries to uncover the key trends shaping customer engagement in 2025. Here are our biggest takeaways: AI must benefit business and consumers: Consumers want better AI: transparent, respectful, and always with a human backup. AI is reshaping how businesses personalize: AI is the only way to scale relevance with speed. Reliability and transparency are key to consumer trust: Consumers still expect strong data practices AND fast, frictionless experiences. Brands need to deliver both. Download the full report or check out our blog post that dives into these insights!

200
elinpetersen
Segmenter
D
Deven Pearson
asked in Product Q&A
Predictive Audiences - no ecomm?

It looks like the five Suggested Predictive Audience categories (e.g., Ready to Buy, High LTV) are primarily ecommerce-focused, relying heavily on purchase and revenue-related events like Order Completed.Are there options to build custom Predictive Audiences that don't depend on a revenue-based conversion event? And is there a roadmap to support non-ecommerce use cases—for example, audiences built around content engagement, form fills, or other non-purchase signals?Would love to hear how others are handling this or if Segment has guidance on broader applications.

241
Chauntel Greaves
Segmenter
elinpetersen
Segmenter
elinpetersenSegmenter
published in News & Updates
Introducing $ twilio update

Hey y’all! Has anyone had a chance to check out Twilio’s new YouTube series $ twilio update? It’s a great way to stay tuned in to the amazing things we’re building across the entire Twilio business. In this recent episode, Segment is the main focus.  Here’s why I love this series:It’s the perfect length to watch while making another cup of coffee It shows how all of Twilio’s product lines work together to drive amazing customer experiences Our very own Alex Goldman has some pretty good jokes  

160
elinpetersen
Segmenter
A
Andy Batten
asked in Product Q&A
Account SQL Traits > rETL?

I wanted to run this by the community for advice and best practice.We use Account SQL Traits to enrich Account profiles today, so each computation generates a Group call and adds the traits to the Account.I built out a rETL model and have looked at the Segment Profiles destinations to replicate this approach with rETL. However, when configuring the Group mapping in the Segment Profiles destination, it requires that I set either an anonymousId or userId, neither of which I would have since I just want to enrich the Account profile.I don’t see a way to replicate Account SQL traits for this unless I generate/populate an arbitrary anonymous ID to use.  I’ve noticed that the Group calls that get generated from the account SQL Trait use a static anonymous ID - __segment_internal_personas_group. Would it be safe to simply use this exact same value in the Group mapping of the Segment Profiles destination in order to get it to work?

271
Chauntel Greaves
Segmenter
Denys Tkalich
Denys Tkalich
asked in Product Q&A
Did Segment Event Tracker stop working?

Hi all,Today I noticed that the Segment Event Tracker third-party Chrome extension has stopped working.At first, I thought it was just us, but then I checked app.segment.com, and there was nothing there either. At the same time, the official Segment Inspector works just fine.Weirdly enough, the Event Tracker does work on community.segment.com.Has anyone else experienced similar issues lately? 

331
Denys Tkalich
A
Segmenter
atit.shahSegmenter
asked in Discussion
[Private Beta] Storing consent preferences in Unify Profile

 We are excited to announce the release of the next phase of Segment Consent Management: Storing end-user consent preferences on their Unify Profiles is now in Private Beta!Last year, we launched the ability to collect and enforce end-user consent preferences within Segment Connections and Reverse ETL when sharing data with 3P Destinations.Now, using these same events, Segment will stamp these preferences on to the Segment Profile as traits. With this beta release, customers can leverage consent traits on the profile to manually enforce consent in Engage Audiences. For more information, see the Storing Consent on the Profile documentation and demo. If you would like to participate in this Beta, send me a message with your workspace id or slug.

90
A
Segmenter
M
Michael Trim
asked in Discussion
Question About Immutability of analytics.min.js for SRI Usage

Hello,We’re looking to implement Subresource Integrity (SRI) for enhanced security on our site and are importing the following script from your CDN:https://cdn.segment.com/analytics.js/v1/[key]/analytics.min.jsBefore proceeding, could you please confirm whether this JavaScript file is immutable—that is, once published at a given versioned path the content never changes?This is important for us to safely apply SRI, since the hash must remain valid over time.Thank you,

181
Chauntel Greaves
Segmenter
P
Priyank Sharma
asked in Discussion
Integrating Segment Engage with SendGrid: Approach and Use Cases

I’m looking to leverage the Engage section of Segment for email marketing using SendGrid. Could you please share the best practices or recommended approaches for integrating and utilizing this setup via Segment? Additionally, if you have any relevant use cases or examples, that would be helpful.

341
Chauntel Greaves
Segmenter
B
Bradley James Allan
asked in Product Q&A
Linkedin Tracking best practices

Hi all, We have started looking into Linkedin ads and setting up the tracking seems to be very different to the other ads destinations. We have set up the Linkedin Insights Tag destination but all it really does it track button clicks and page urls. My question: should we be able to send the custom frontend events to Linkedin like we can for all the other ad destinations or do we have to go the manual route without using Segment?  Does anyone else use Linkedin Ads and would you be able to share any insights around fronted end tracking and the best way to set this up? Just a thought, it would be very helpful for Segment to have practical guides available in their documentation

111
Chauntel Greaves
Segmenter
F
Flow WMS Development
asked in Product Q&A
How to recover access to workspace

Hi, After changing my email in the user profile, I’m able to log in, but I lost access to my workspace.How can I recover that access?BTW: I’ve tried to contact support and got “There was an error submitting your form, please try again.” multiple times. Thank youRegardsAlex

321
Chauntel Greaves
Segmenter
K
kzheng
asked in Product Q&A
how does canonical_segment_id is survived when profiles are merged

We are in the processing of utilized Profile Sync and ran into this question: how does canonical_segment_id is survived when profiles are merged?There is no straightforward documentation explaining the merging algorithm to determine the surviving canonical_segment_id when two profiles (with two different segment_id) are merged. We have performed some tests and noticed the first-created canonical_segment_id remained but would like to have a definite confirmation. 

903
Chauntel Greaves
Segmenter
J
Jesus Prieto
asked in Product Q&A
Using relative dates to create audiences based on event data

Hi. The question here is how to use relative dates within event properties when creating an audience.For example, I want to create an audience that automatically includes users who have performed a search for a hotel stay starting within the next 15 days.However, when I try to create the audience based on the "arrival_date" property, I can only select a fixed date, not a relative date like "in the next 15 days."Is there any way to solve this and be able to use relative dates?

341
Chauntel Greaves
Segmenter
R
Ruban Rajendran
asked in Product Q&A
Turnaround time for new integrations

Hi,I’m curious what the threshold for new integration requests is and then what the average turnaround time is once they’ve started working on them?I’d like to integrate MS Clarity, and it’s currently the third most-requested integration. The first has 311 upvotes

341
Chauntel Greaves
Segmenter
W
Wouter Hol
asked in Product Q&A
Data Graph - Unify user traits for linked events

Hi guys,I’ve been trying to set up Data Graph. What I’d want to do with it is (I think) pretty straightforward. I’d like to use Linked Events to pull traits as they are known in Unify to populate those on events.I’m having trouble configuring the Data Graph so that it will actually allow me to pull these traits in mapping to any destination.At first I assumed that pointing to the Profile Sync dataset in our DWH would be enough for Segment to enable this. After all, Segment creates these tables with default schema’s so I figured it should work out of the box. I learned that this is not the case and that you’d need to set Enrichment first before you can select traits to populate on events.I set up an Enrichment that points to the user_traits materialized view, but that doesn’t work as there is no user_id in there to match on a property of any event.Currenlty the data graph looks like this:data_graph { version = "v1.0.0" profile { profile_folder = "PROJECT_NAME.segment_profile

662
Peter Yanny

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