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elinpetersenSegmenter

Introducing $ twilio update

Hey y’all! Has anyone had a chance to check out Twilio’s new YouTube series $ twilio update? It’s a great way to stay tuned in to the amazing things we’re building across the entire Twilio business. In this recent episode, Segment is the main focus. Here’s why I love this series:It’s the perfect length to watch while making another cup of coffee It shows how all of Twilio’s product lines work together to drive amazing customer experiences Our very own Alex Goldman has some pretty good jokes

elinpetersenSegmenter

Getting started with Segment

Setting Your Business Up for Success with Segment

Welcome to Segment! We’re so glad you’re here. Before you dive into your implementation, we want to give a quick framework that will help you ready your business to implement Segment. This framework focuses on people, process, and technology to help you create a collaborative, business-wide operation that puts your good data to work, with Segment as the engine. Using this framework will help you build a foundation that will be durable and flexible as your business grows. PeopleThis may seem obvious, but aligning the right stakeholders early and often is pivotal to success with Segment. An organized, cross-functional team will not only generate consistency and buy in across the business, but will allow for a business-aligned strategy from the start. This means baking business-wide KPIs into your use of Segment, allowing you to multiply value on top of value as your Segment instance matures. Of course, every business looks different, but these are the key stakeholders we recommend brin

Account SQL Traits > rETL?

I wanted to run this by the community for advice and best practice.We use Account SQL Traits to enrich Account profiles today, so each computation generates a Group call and adds the traits to the Account.I built out a rETL model and have looked at the Segment Profiles destinations to replicate this approach with rETL. However, when configuring the Group mapping in the Segment Profiles destination, it requires that I set either an anonymousId or userId, neither of which I would have since I just want to enrich the Account profile.I don’t see a way to replicate Account SQL traits for this unless I generate/populate an arbitrary anonymous ID to use. I’ve noticed that the Group calls that get generated from the account SQL Trait use a static anonymous ID - __segment_internal_personas_group. Would it be safe to simply use this exact same value in the Group mapping of the Segment Profiles destination in order to get it to work?

Did Segment Event Tracker stop working?

Hi all,Today I noticed that the Segment Event Tracker third-party Chrome extension has stopped working.At first, I thought it was just us, but then I checked app.segment.com, and there was nothing there either. At the same time, the official Segment Inspector works just fine.Weirdly enough, the Event Tracker does work on community.segment.com.Has anyone else experienced similar issues lately?

Chauntel GreavesCommunity Manager

Classic Audience Entry for Journeys V2 Public BetaProduct Update

What’s new:Journeys V2 now supports audience-based entry in addition to event triggers. This means you can: Kick off journeys when profiles join Classic audiences Target profiles based on traits and historical events Choose to include existing audience members or only new audience entries Why it matters:This enables powerful combinations of audience targeting with V2's real-time orchestrationHow to try it:Check out this video walkthrough. When creating a journey, choose "New journey builder" and select "Profile enters an audience" as your trigger type.

atit.shahSegmenter

[Private Beta] Storing consent preferences in Unify Profile

We are excited to announce the release of the next phase of Segment Consent Management: Storing end-user consent preferences on their Unify Profiles is now in Private Beta!Last year, we launched the ability to collect and enforce end-user consent preferences within Segment Connections and Reverse ETL when sharing data with 3P Destinations.Now, using these same events, Segment will stamp these preferences on to the Segment Profile as traits. With this beta release, customers can leverage consent traits on the profile to manually enforce consent in Engage Audiences. For more information, see the Storing Consent on the Profile documentation and demo. If you would like to participate in this Beta, send me a message with your workspace id or slug.

Question About Immutability of analytics.min.js for SRI Usage

Hello,We’re looking to implement Subresource Integrity (SRI) for enhanced security on our site and are importing the following script from your CDN:https://cdn.segment.com/analytics.js/v1/[key]/analytics.min.jsBefore proceeding, could you please confirm whether this JavaScript file is immutable—that is, once published at a given versioned path the content never changes?This is important for us to safely apply SRI, since the hash must remain valid over time.Thank you,

Integrating Segment Engage with SendGrid: Approach and Use Cases

I’m looking to leverage the Engage section of Segment for email marketing using SendGrid. Could you please share the best practices or recommended approaches for integrating and utilizing this setup via Segment? Additionally, if you have any relevant use cases or examples, that would be helpful.

Bradley James Allan

Linkedin Tracking best practices

Hi all, We have started looking into Linkedin ads and setting up the tracking seems to be very different to the other ads destinations. We have set up the Linkedin Insights Tag destination but all it really does it track button clicks and page urls. My question: should we be able to send the custom frontend events to Linkedin like we can for all the other ad destinations or do we have to go the manual route without using Segment? Does anyone else use Linkedin Ads and would you be able to share any insights around fronted end tracking and the best way to set this up? Just a thought, it would be very helpful for Segment to have practical guides available in their documentation

Chauntel GreavesCommunity Manager

SendGrid Destination General AvailabilityProduct Update

Our enhanced SendGrid Destination is now in General Availability. Orchestrate personalized email communications by connecting Segment directly to SendGrid's enterprise email platform with our new "Send Email with Dynamic Template" action. This integration enables you to trigger transactional and marketing emails using your existing SendGrid templates directly from Segment events, audiences, and journeys.Create unified email experiences by leveraging customer profiles, behavior data, and warehouse information to deliver personalized communications at scale. Configure complex email templates with dynamic content, customize recipients, manage headers, and schedule delivery times—all without leaving Segment.Accelerate customer engagement and conversion rates by delivering timely, contextual emails while reducing integration complexity and technical overhead. Maximize your investment across the Twilio product suite through deeper native integrations that unlock end-to-end customer engagemen

Account SQL Traits > rETL?

I wanted to run this by the community for advice and best practice.We use Account SQL Traits to enrich Account profiles today, so each computation generates a Group call and adds the traits to the Account.I built out a rETL model and have looked at the Segment Profiles destinations to replicate this approach with rETL. However, when configuring the Group mapping in the Segment Profiles destination, it requires that I set either an anonymousId or userId, neither of which I would have since I just want to enrich the Account profile.I don’t see a way to replicate Account SQL traits for this unless I generate/populate an arbitrary anonymous ID to use. I’ve noticed that the Group calls that get generated from the account SQL Trait use a static anonymous ID - __segment_internal_personas_group. Would it be safe to simply use this exact same value in the Group mapping of the Segment Profiles destination in order to get it to work?

atit.shahSegmenter

[Private Beta] Storing consent preferences in Unify Profile

We are excited to announce the release of the next phase of Segment Consent Management: Storing end-user consent preferences on their Unify Profiles is now in Private Beta!Last year, we launched the ability to collect and enforce end-user consent preferences within Segment Connections and Reverse ETL when sharing data with 3P Destinations.Now, using these same events, Segment will stamp these preferences on to the Segment Profile as traits. With this beta release, customers can leverage consent traits on the profile to manually enforce consent in Engage Audiences. For more information, see the Storing Consent on the Profile documentation and demo. If you would like to participate in this Beta, send me a message with your workspace id or slug.

Question About Immutability of analytics.min.js for SRI Usage

Hello,We’re looking to implement Subresource Integrity (SRI) for enhanced security on our site and are importing the following script from your CDN:https://cdn.segment.com/analytics.js/v1/[key]/analytics.min.jsBefore proceeding, could you please confirm whether this JavaScript file is immutable—that is, once published at a given versioned path the content never changes?This is important for us to safely apply SRI, since the hash must remain valid over time.Thank you,

Integrating Segment Engage with SendGrid: Approach and Use Cases

I’m looking to leverage the Engage section of Segment for email marketing using SendGrid. Could you please share the best practices or recommended approaches for integrating and utilizing this setup via Segment? Additionally, if you have any relevant use cases or examples, that would be helpful.

Bradley James Allan

Linkedin Tracking best practices

Hi all, We have started looking into Linkedin ads and setting up the tracking seems to be very different to the other ads destinations. We have set up the Linkedin Insights Tag destination but all it really does it track button clicks and page urls. My question: should we be able to send the custom frontend events to Linkedin like we can for all the other ad destinations or do we have to go the manual route without using Segment? Does anyone else use Linkedin Ads and would you be able to share any insights around fronted end tracking and the best way to set this up? Just a thought, it would be very helpful for Segment to have practical guides available in their documentation

Flow WMS Development

How to recover access to workspace

Hi, After changing my email in the user profile, I’m able to log in, but I lost access to my workspace.How can I recover that access?BTW: I’ve tried to contact support and got “There was an error submitting your form, please try again.” multiple times. Thank youRegardsAlex

how does canonical_segment_id is survived when profiles are merged

We are in the processing of utilized Profile Sync and ran into this question: how does canonical_segment_id is survived when profiles are merged?There is no straightforward documentation explaining the merging algorithm to determine the surviving canonical_segment_id when two profiles (with two different segment_id) are merged. We have performed some tests and noticed the first-created canonical_segment_id remained but would like to have a definite confirmation.

Using relative dates to create audiences based on event data

Hi. The question here is how to use relative dates within event properties when creating an audience.For example, I want to create an audience that automatically includes users who have performed a search for a hotel stay starting within the next 15 days.However, when I try to create the audience based on the "arrival_date" property, I can only select a fixed date, not a relative date like "in the next 15 days."Is there any way to solve this and be able to use relative dates?

Ruban Rajendran

Turnaround time for new integrations

Hi,I’m curious what the threshold for new integration requests is and then what the average turnaround time is once they’ve started working on them?I’d like to integrate MS Clarity, and it’s currently the third most-requested integration. The first has 311 upvotes

Data Graph - Unify user traits for linked events

Hi guys,I’ve been trying to set up Data Graph. What I’d want to do with it is (I think) pretty straightforward. I’d like to use Linked Events to pull traits as they are known in Unify to populate those on events.I’m having trouble configuring the Data Graph so that it will actually allow me to pull these traits in mapping to any destination.At first I assumed that pointing to the Profile Sync dataset in our DWH would be enough for Segment to enable this. After all, Segment creates these tables with default schema’s so I figured it should work out of the box. I learned that this is not the case and that you’d need to set Enrichment first before you can select traits to populate on events.I set up an Enrichment that points to the user_traits materialized view, but that doesn’t work as there is no user_id in there to match on a property of any event.Currenlty the data graph looks like this:data_graph { version = "v1.0.0" profile { profile_folder = "PROJECT_NAME.segment_profile

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