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Does segment support options for importing non-user level data? i.e. Product Catalog, Class Schedule etc. The use case would be to get a class schedule from Zoom api then when the actual attendee data is ingested the class metadata would be available as additional data points for segmenting etc.
Hey everybody, I was wondering what would be the best way to use Segment within a CLI tool. Should we directly embed the write-key and send data to Segment or should we use a proxy service which then redirects the data to Segment?How do we protect against abuse? Everybody can just extract the write-key and spam anonymous_ids to exhaust our MTUs. Best,Max
Hi Fellow Segmenters, We use segment to route the events from backend to all internal tools. I have a marketing data attribution issue with utm paramters values are not passed from root domain to a sub domain that loads after users signups up for a trial (with Google Account / OneTapgmail signin method). Examples:Root domain: example.comSubdomain after signing up: app.example.comThere is an option for users to use google sign or google on tap sign with gmail to signup for the account. Whenever the users chooses to use google account signin or google onetap sign-in, we are loosing the utm paramters and all the data is attributed as direct. The question: how can I pass utm paramters and their values from example.com?utm_source=google to app.example.com?utm_source=google after the google account login method is used via Segment? Any help or solution on this is much appreciated. Best regardsMahender
Hi,I have 15 different content websites on different domains. If I visit first domain example abc.com, I get A123 as anonymous_id but when I visit 2nd domain def.com, I get D987 as anonymous_id. What I want to achieve is for Segment to know, it was me on both domains.I can use query string for 2 domains but for 15, it gets complicated. Is there a better solution? Thanks,
Hi Community,We have a webshop on Shopify and using Segment as our CDP.For over 5 months now, we have had the problem that all events that we track in the checkout are tracked correctly in Segment, but can no longer be pushed on to the performance channels (Meta and Google). All other events continue to arrive in the channels as intended. We suspect that Shopify is blocking the transfer of checkout events, but we can't really get any further with the support.Does anyone here have the same problem and can help or another idea as to why this could be? Thank you very much!
Hi,I want to fetch event from segment without destination. Is there api where we can fetch event from segment.
All Segment certifications are now free for Segment customers Segment University provides learning and insights ranging from implementation fundamentals to advanced features. Coursework and certifications can be accessed for free by logging in with your Segment account. Become a Segment expert and get certified!Segment Implementation Certification Segment Marketer Certification Not sure where to start? Browse the course catalog or check out courses suggested for technical users in Segment. Wanting to learn more about a specific area of Segment? Start a Discussion and let us know what course you would like to see!
How to build a high-value churn mitigation campaign ObjectiveThe goal of this use case is to reduce churn by identifying and engaging high-value customers who may be at risk of leaving. By using real-time data to track user behaviors that signal disengagement or dissatisfaction, you can trigger targeted campaigns to re-engage these customers before they churn. Desired OutcomeTo identify high-value customers showing signs of disengagement, target them with personalized re-engagement strategies, and ultimately reduce the churn rate. Step 1: Define the Churn Risk Criteria The first step is to define what behaviors or lack thereof indicate that a high-value customer is at risk of churning. These behaviors may include:Reduced usage of your product or service. Long gaps between logins or purchases. Negative feedback through support tickets or surveys. Cancellation attempts or downgrades in subscription level.To identify these risk factors, you need to establish specific thresholds that ind
How to create a real-time suppression campaign to optimize advertising ObjectiveThe goal of this use case is to implement a real-time suppression strategy that removes users from advertising campaigns immediately after they convert. This prevents wasted ad spend by ensuring that users who have already completed a desired action, such as making a purchase, are no longer shown ads for that same offer. Desired OutcomeThe desired outcome is to efficiently manage your ad budget by reducing redundancy in user targeting and focusing on users who are still in the process of converting. This ensures that converted users are automatically excluded from campaigns in real-time, leading to a more optimized advertising effort. Step 1: Define the Suppression Criteria Decide what users should be suppressed from the campaign by defining what actions a user has taken within a specific timeframe. For instance, if a user has completed an order within 7 days, the user should be suppressed from your adver
How to set up campaigns to acquire paid subscriptions to increase revenue ObjectiveImplement a campaign using Segment to engage customers at the right time to drive conversions from trial to paid subscriptions by demonstrating the value of the product or service during the trial period. Desired OutcomeAcquiring paid subscriptions drives revenue growth through a steady income stream, essential for scaling and sustainability. Activating this use case can increase revenue while boosting customer loyalty, enhancing lifetime value, and expanding market share, positioning the business as an industry leader. Step 1: Add the required Sources In your workspace, add a new dev or prod source for your website or [optional] another for your server-side source. These sources will be responsible for collecting the required Track Events and sending them to Segment. Sign Up or Log In to SegmentFirst, access the Segment platform by signing up or logging into your existing account. Create a Source for
I do not have development resources in my company that help to create an Identify call from my website. As a temporary solution I’m planning to execute the Identify Call from a Destination Function in the same workspace on the onPage event (as I have the Segment source already configured so I’m receiving page calls from that website). Is this possible?Thanks in advance!
Hi Segment Community, I’m currently working on a project where GDPR compliance is non-negotiable, and I need to ensure that user consent preferences are fully respected and enforced. After reviewing the documentation, comprehensive consent management and control over what data is sent to which destinations is only emphasized in the Business tier. Doc link. So, Is any level of consent control possible in the Team or Free plans? Specifically: 1. Can I control which destinations (e.g., Google Analytics, Mixpanel) are activated based on user consent preferences in the lower tiers, or is that only available in the Business plan?2. Are cheaper plans at risk of being non-compliant with GDPR because they lack consent enforcement features, or are there any workarounds that allow at least some control over tracking and data sharing?3. There used to be (now deprecated) open source project from Segment where one could enable different destinations based on consent when initialising Segment — can t
My understanding is that billing is based on MTUs. The Facebook Ads source pulls in several table collections.Since these tables are aggregated at the date, campaign, adset level, how should I estimate MTU based billing for this source? There’s no user level data here, it’s all rolled up.
Hi there - I am having issues getting attribution data from users who sign up on my web app (Source) into my Hubspot Destination. The app is capturing UTM parameters, but when that data gets fed into Hubspot from Segment, the Original Source in Hubspot is simply “INTEGRATION” and Original Source Drilldown 1 is “Twilio - Segment.” Ideally, I should be able to populate Hubspot’s native “Original Source” field with where these users are coming from (Organic, Paid Search, etc).Essentially, I’m unable to see where my web app signups are coming from because Segment is not passing this data correctly. We have the Hubspot Tracking Code installed on our app through Google Tag Manager, but finding this is still not working.This seems very basic but unfortunately I’m completely stuck. Any ideas?
Hi awesome community,I’m new to Segment and GA4. I have set up a GA4 test account and setup a Segment GA4 Web destination to push to it. I can see data is going into the test account (however it’s not yet 24 hours so detail limited). However, my test account is recording higher visitors than production.The GA4 Web destination setup is much more complex than the others I have done and I’m not sure it’s right.I don’t suppose anyone would be willing to do a video call with me to double-check my work?Thanks!Lorraine
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