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Hi. The question here is how to use relative dates within event properties when creating an audience.For example, I want to create an audience that automatically includes users who have performed a search for a hotel stay starting within the next 15 days.However, when I try to create the audience based on the "arrival_date" property, I can only select a fixed date, not a relative date like "in the next 15 days."Is there any way to solve this and be able to use relative dates?
Hi,I’m curious what the threshold for new integration requests is and then what the average turnaround time is once they’ve started working on them?I’d like to integrate MS Clarity, and it’s currently the third most-requested integration. The first has 311 upvotes
We are in the processing of utilized Profile Sync and ran into this question: how does canonical_segment_id is survived when profiles are merged?There is no straightforward documentation explaining the merging algorithm to determine the surviving canonical_segment_id when two profiles (with two different segment_id) are merged. We have performed some tests and noticed the first-created canonical_segment_id remained but would like to have a definite confirmation.
Join us Live on April 23 at 12 p.m. Eastern Time to learn how teams across Twilio are using Segment. In this session, hear how our Marketing Ops team is creating personalized, event-driven onboarding experiences that boost adoption and customer satisfaction by using Event-Based Journeys. AgendaBuild a solid data foundation and orchestrate rich data flows to unlock unified customer profiles for personalized engagement Use Engage to respond instantly to user behaviors, like cart abandonment or onboarding roadblocks Design event-triggered journeys that enhance adoption and fuel product-led growthSAVE YOUR SPOTWe hope we see you there!
BigQuery and Redshift Supported as Linked Audience Warehouse Sources - General AvailabilityLinked Audiences empowers marketers to effortlessly create targeted audiences by combining behavioral data from the Segment Profile and warehouse entity data within a self-serve, no-code interface. With this GA release, the Data Graph now supports both Redshift and BigQuery as a warehouse source.For more information view our documentation.
Configurable Lookback for Historical Event Data is now available to all users on Business plans. When creating or editing real-time audiences, you can set a lookback window (e.g., “last 90 days”) under Include Historical Event Data to limit how far back event data is processed. Disable it to use only data after creation. This will speed up initial computations by reducing backfill time, while batch audiences continue to include historical data by default.
Audience Consumers is now available to all users on Business plans.You can view a new Consumers tab on audiences to see a list of audiences that reference it in their definitions. When editing, disabling, or deleting an audience, a warning will appear if it’s referenced by other audiences, showing the count and a link to review them. This will ensure that you understand dependencies and manage audience relationships more effectively. For more information, view our documentation.
Hi guys,I’ve been trying to set up Data Graph. What I’d want to do with it is (I think) pretty straightforward. I’d like to use Linked Events to pull traits as they are known in Unify to populate those on events.I’m having trouble configuring the Data Graph so that it will actually allow me to pull these traits in mapping to any destination.At first I assumed that pointing to the Profile Sync dataset in our DWH would be enough for Segment to enable this. After all, Segment creates these tables with default schema’s so I figured it should work out of the box. I learned that this is not the case and that you’d need to set Enrichment first before you can select traits to populate on events.I set up an Enrichment that points to the user_traits materialized view, but that doesn’t work as there is no user_id in there to match on a property of any event.Currenlty the data graph looks like this:data_graph { version = "v1.0.0" profile { profile_folder = "PROJECT_NAME.segment_profile
We're excited to announce our new hashing detection capability, designed to simplify how you work with sensitive data across different destinations.Key Features: Automatic Hashing Detection: Segment now intelligently detects when fields contain pre-hashed values and avoids double-hashing them Plain Text Support: For un-hashed values, Segment continues to automatically hash according to each destination's requirements Simplified Workflows: No configuration needed - the system automatically determines whether values need hashing This enhancement is valuable for customers with strict data privacy requirements who pre-hash PII before it enters Segment's infrastructure. It prevents match failures caused by double-hashing and eliminates common troubleshooting issues when activating pre-hashed data from warehouses or other systems.The feature is now available for key advertising and marketing technology destinations, with field-level indicators showing which fields support this capability
Managing your Salesforce Marketing Cloud (SFMC) Data Extensions just got a whole lot easier! With our latest update, you can now search, select, and even create new Data Extensions—all from within Segment. What’s new?Search and select existing Data Extensions No more switching between Segment and SFMC. Just search by ID, select a Data Extension, and start mapping fields in just a few clicks. Seamless field mapping Once you’ve selected a Data Extension, you’ll see all available fields in a dropdown. Just pick the ones you need and map your Segment data instantly. Create new Data Extensions directly in Segment No need to jump into SFMC. Define a name, folder, and description, then, customize your fields by setting type, length, nullable, and primary key options—all within Segment. Less friction, faster activation Skip the manual setup and focus on running campaigns. This update removes extra steps and keeps your customer data flowing smoothly. How to get startedThis new functionality
Google made updates to the Conversion Actions setup and removed the "using API or uploads” option that is still present in their docs.Old method still in the Google docs:Select Other data sources or CRMs if you'd like to integrate your CRM directly, or alternatively select Manual import using API or uploads.Click Continue.There are now options to add a source (such as Hubspot) - but no option to use the API that used to be the setup method. Have you run into a fix for this.Flow = Google Ads -> Goals -> New Conversion Action -> Conversions offline -> (no options for API only "data sources" and Segment is not an option). The Twilio option is for the comms business because it uses Zapier.Thanks
Dear sir,usually we are using the following code from Segment to delete users (Ex. Customer.io):analytics.track({ userId: oldData.id, event: 'User Deleted',});This can work if used to delete customer.io user by adding a specific action to the mappings, but I can’t see how can I delete Mixpanel user using the same Segment code.can you help to suggest a way to delete mixpanel users using the same trigger?
HiI am having problems finding a way to count active days the last 28 days based on an activity. I can only count the sum of activities within a periode, but i need the result to be a count of active days. It does not matter if the did the event 1 or 20 times pr. day. Can anyone help with this trait?Anne :-)
If a website is already utilizing a tag management system (such as Tealium iQ, Google Tag Manager, or another tool), would it be possible to leverage the existing setup to send website events to Segment? If so, what are the best practices for implementing this integration? Additionally, are there any official documents or resources available to guide this process?
Hi,I have some tracking issues with GA 4 integration.I have many people who are coming from different referrers but get attributed to “direct / none” because of the flow of our system. It works perfectly on Mixpanel but not so much with GA 4.The flow is the following :The user comes from referral A to page B, goes through an identification process, and then arrives on page C. On page C, we made four actions:track(“Authorized”) alias(newUserId) identify(newUserId) track(“SignedUp”)All the track actions “Signed Up” are in the direct / none channel because I think GA 4 does not understand that the track is from the previous user (before the identify) and not after. It seems the alias call is not used at all.But the track “Authorized” has good tracking.Is there something that we could do to say to GA 4, like mixpanel, to alias people?
Hey guys, I am seeing thousands of identify calls on users profiles in Mixpanel, mostly occurring at the exact same time. This has only recently started. Anyone else experiencing the same? The below are the sources that are vsisble in Mixpanel where I am seeing the huge number of Identify calls:segment_source_name: mixpanel_actions_net_server_prodsegment_source_name: segment_engage_prod
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