It looks like the five Suggested Predictive Audience categories (e.g., Ready to Buy, High LTV) are primarily ecommerce-focused, relying heavily on purchase and revenue-related events like Order Completed.

Are there options to build custom Predictive Audiences that don't depend on a revenue-based conversion event? And is there a roadmap to support non-ecommerce use cases—for example, audiences built around content engagement, form fills, or other non-purchase signals?

Would love to hear how others are handling this or if Segment has guidance on broader applications.