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  • 36 Topics
  • 66 Replies
36 Topics
Chauntel Greaves
Segmenter
Chauntel GreavesCommunity Manager
posted in Discussion
Evaluating CDP Costs

When investing heavily in data infrastructure, maximizing ROI is crucial. As you compare CDP solutions, be sure to look beyond upfront pricing as hidden costs and ongoing maintenance can significantly increase total ownership. In this 2-minute video, Kathleen speaks to common tips and pitfalls when assessing CDP costs. 

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Chauntel Greaves
Segmenter
Chauntel Greaves
Segmenter
Chauntel GreavesCommunity Manager
posted in Discussion
The 'End of CDPs'?

In this two-minute video, Sean explains what all these recent acquisitions in the CDP market really mean and whether he things CDPs are simply evolving or becoming obsolete. Reply in the thread below with your takes!  

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Chauntel Greaves
Segmenter
Chauntel Greaves
Segmenter
Chauntel GreavesCommunity Manager
posted in Discussion
Zero-copy is more than a buzz word

Hear Sean Spedacci explain why in this two-minute video clip. Reply in the thread below with your takes!   

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Chauntel Greaves
Segmenter
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John Murfett
asked in Discussion
What `case should "Customer.IO" be when included in ```integrations array as { CustomerIO: true }

I am attempting to use the integrations object to filter which identify and track messages are sent to my Customer.IO destination. The reason I want to send a subset of these messages is to avoid creating a Customer.io ‘person’ for every identify call.I am not sure exactly what to put in as the key value where I have CustomerIO here:curl -X POST https://api.segment.io/v1/track \ -H "Content-Type: application/json" \ -d '{ "writeKey": "'$WRITE_KEY'", "messageId": "track-john-test-'$COUNTER'", "timestamp": "'$TIMESTAMP'", "userId": "'$USERID'", "integrations": { "All": false, "CustomerIO": true }, "event": "'$EVENT'" }'Should I have { “integrations” : { “Customer.io Dev” }} which is the name of the specific destination? I think not, as the integration filtering is “applied to all instances of the destination” (from https://segment.com/docs/guides/filtering-data/).Should it be `actions-customerio`, as this is the slug displayed in the URL when accessing

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Segmenter
atit.shahSegmenter
asked in Discussion
[Private Beta] Storing consent preferences in Unify Profile

 We are excited to announce the release of the next phase of Segment Consent Management: Storing end-user consent preferences on their Unify Profiles is now in Private Beta!Last year, we launched the ability to collect and enforce end-user consent preferences within Segment Connections and Reverse ETL when sharing data with 3P Destinations.Now, using these same events, Segment will stamp these preferences on to the Segment Profile as traits. With this beta release, customers can leverage consent traits on the profile to manually enforce consent in Engage Audiences. For more information, see the Storing Consent on the Profile documentation and demo. If you would like to participate in this Beta, send me a message with your workspace id or slug.

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Segmenter
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Michael Trim
asked in Discussion
Question About Immutability of analytics.min.js for SRI Usage

Hello,We’re looking to implement Subresource Integrity (SRI) for enhanced security on our site and are importing the following script from your CDN:https://cdn.segment.com/analytics.js/v1/[key]/analytics.min.jsBefore proceeding, could you please confirm whether this JavaScript file is immutable—that is, once published at a given versioned path the content never changes?This is important for us to safely apply SRI, since the hash must remain valid over time.Thank you,

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Chauntel Greaves
Segmenter
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Priyank Sharma
asked in Discussion
Integrating Segment Engage with SendGrid: Approach and Use Cases

I’m looking to leverage the Engage section of Segment for email marketing using SendGrid. Could you please share the best practices or recommended approaches for integrating and utilizing this setup via Segment? Additionally, if you have any relevant use cases or examples, that would be helpful.

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Chauntel Greaves
Segmenter
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Richard Fahey
posted in Discussion
Connecting Segment to the Optimizely Data Platform

Hello Segment Community,As we continue to explore innovative ways to enhance our Segment platform, I would like to open a discussion on how folks are connecting Segment to the Optimizely Data Platform (ODP).Discussion Points:Use Cases: What successful use cases have you implemented between Segment and Optimizely? Please share your experiences and any notable outcomes. Challenges and Solutions: What challenges have you faced in this process, and how have you addressed them? Your insights on overcoming obstacles would be greatly appreciated.Looking forward to a fruitful discussion!Thanks,Richard

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elinpetersen
Segmenter
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Richard Fahey
posted in Discussion
Leveraging Outreach Disposition Data to Generate Traits

Hello Segment Community, As we continue to explore innovative ways to enhance our Segment platform , I would like to open a discussion on how folks are consuming Outreach data ( especially given that there is an apparent demand for a Outreach demand and source connector)Discussion Points:Data Integration: How have you integrated Outreach disposition data into your existing CDP? Trait Generation: What specific traits have you derived from Outreach disposition data?  Use Cases: How have you utilised these traits to enhance your marketing and sales strategies? Are there any successful case studies or examples where Outreach data has driven business outcomes? Challenges and Solutions: What challenges have you faced in this process and how have you addressed them? Looking forward to a fruitful discussion!ThanksRichard 

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elinpetersen
Segmenter
Nainik Mehta
Nainik Mehta
posted in Discussion
Regarding Source Tracking on Destinations

Feature Request: Source Tracking for Traffic Acquisition on SegmentWe would like to request a feature to enable source tracking for traffic acquisition within Segment. This feature would allow us to easily pass source attribution data (such as UTM parameters, referrer information, and campaign details) to connected destinations. By capturing the source of traffic (e.g., organic search, paid campaigns, social media, email newsletters) and sending this information to our destinations, we can gain deeper insights into the effectiveness of different acquisition channels, optimize our marketing efforts, and better attribute conversions. This would streamline our reporting and analysis across various platforms, ensuring data consistency and improving overall campaign performance.

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Andrew Ferreira
Andrew Ferreira
posted in Discussion
RETL vs SQL Traits

Since RETL was released I am debating whether or not RETL is a replacement for SQL Traits. What you think?

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Tyler Nelson
Tyler Nelson
posted in Discussion
Share your Segment Tips

As the end of the year approaches, it’s time to look back on 2024.What is one Segment tip or best practice that helped you to reach your goals this year? Feel free to share either a specific bit of Segment knowledge, or an overall use-case flow that you utilized to get the most out of your data.Celebrate Year 1 of Segment Community with us. Participating in this discussion makes you eligible to receive Segment Merch! More info here.

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Tyler Nelson
Tyler Nelson
posted in Discussion
Share your 2025 Data Goals

2025 is fast approaching. How are you planning to improve your data collection and utilization in the new yearWhether it’s adding new channels, enriching your data collection, or improving your downstream processes, let us know what you most want to accomplish to meet your business goals.Celebrate Year 1 of Segment Community with us. Participating in this discussion makes you eligible to receive Segment Merch! More info here. 

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Ramanathan Murugappan
asked in Discussion
Progressive Web Application as a Source

Hello!Has anyone used Segment together with a PWA Source? My current set up has a React based website as Source and the Team is looking at offering an app-like experience in 2025. From what I understand, Page calls need some attention. And then there is offline activities that need looking into.Can events from both regular website and PWA flow to the same single Javascript Source? If I do that, how can I tell regular web usage apart from PWA?Another option would be to add a second Javascript Source. Prefer not to go down this path as I'll have to manage 2 copies of all the Destinations

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Julia Gaj
posted in Discussion
A recipe for fast-tracing your loyalty program

Interested in building better loyalty flows within Segment? I’ve gone over Segment and Voucherify integration to see how to use the power of both to improve key loyalty workflows with no extra dev work. Here are some nuggets I found:Using Segment’s computed traits to enrich member profiles with specific behavioral data like how often someone shops or visits your store. Then using this data within Voucherify to build new reward actions and member segments.  Using Insert Functions to set up specific triggers that automatically reward members – like sending them a reward coupon from Voucherify when they hit a loyalty milestone. I’d love to hear other stories from the Community on specific Segment’s features that helped you build better loyalty journeys!If you want to full scoop, here’s the recipe with some loyalty flows described in more detail: https://segment.com/recipes/fast-track-loyalty-program-voucherify-twilio-segment/  

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Khalid Mahmood
posted in Discussion
Multiple Domains

Hi,I have 15 different content websites on different domains. If I visit first domain example abc.com, I get A123 as anonymous_id but when I visit 2nd domain def.com, I get D987 as anonymous_id. What I want to achieve is for Segment to know, it was me on both domains.I can use query string for 2 domains but for 15, it gets complicated. Is there a better solution? Thanks,

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Brian Forster
asked in Discussion
Non-User Level Data

Does segment support options for importing non-user level data?  i.e. Product Catalog, Class Schedule etc.  The use case would be to get a class schedule from Zoom api then when the actual attendee data is ingested the class metadata would be available as additional data points for segmenting etc.

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Ege Ersoz
posted in Discussion
Best way to track conversions for Google Ads?

Trying to figure out how to track conversions for ad clicks. I currently send GCLID to Google Analytics 4, but have no way of telling whether GA4 will pick it up as an ad-based conversion and send it to Google Ads. (On the Google side, I have GA4 linked to Google Ads with key events marked as conversion actions.)Here’s my setup: when a user arrives on the site with a gclid in the URL, I store the gclid in a cookie. After they sign up for a free trial and finish the onboarding (inside the web app), I send a “New Signup” event from the server to Segment with the user’s email and gclid from the cookie. Then I have a Google Analytics 4 Cloud destination set up like this:I have no idea if this will work though, since Google doesn’t provide a mechanism for actually testing ad clicks. Do I have the mapping set up correctly?I also played around with the Google Ads Conversion destination. My understanding is that it’s a way of bypassing Google Analytics and sending conversions directly to Googl

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Khalid Mahmood
posted in Discussion
Destination Insert Functions

Hi All,I have a use case where I want to pass track and identify events to Sailthru. Sailthru only takes in traits as input. Track events have properties so i wrote down a destination insert function to change properties to traits but it is not working.Has anyone else worked on a similar thing and has a better solution? Thanks

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Moni Moghrabi
posted in Discussion
Facebook Page Insights

Hello Segment community,I am trying to connect our Facebook page as a source in Segment to pull the page insights data into our warehouse. Looking at metrics such as: page_impressions page_engaged_users page_posts_impressions page_fan_addsWas thinking of setting a Python script that pulls the metrics from Graph API endpoints then send to Segment as custom events using HTTP API.I tried connecting the Facebook ads cloud object source in Segment but this would only get us paid campaigns insights as Collections. Any thoughts on how to achieve so? It would be good to know if any in the community tackled in this pipeline via Segment.Cheers,Moni 

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Chauntel Greaves
Segmenter
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Anurag
posted in Discussion
Klaviyo Issue : facing Issue with the latest update of Segment UI

After the latest Segment UI update, I encountered an error where custom attributes cannot be added to new profile data when sending it from Segment to Klaviyo. Specifically, there’s no option to map the field when the “upsert profile” setting is selected for Klaviyo as a destination. This issue does not affect existing events, which continue to work fine. this is only happening in case an upsert profile is selected in Klaviyo as a destination  

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Chauntel Greaves
Segmenter
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Florian
posted in Discussion
Consent Management with a Team Plan?

Hi,About Consent Management with Segment, do we need a Business subscription or is it possible with a Team subscription (and our own CMP, Axeptio)?Because in this blog post it says it's “available for all Segment customers”, but in this other blog post it says “for all Business Tier customers at Twilio Segment”.Thank you,

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Chauntel Greaves
Segmenter
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Mikhail Dubov
posted in Discussion
Modifying Payloads in Destination Insert Functions

Hi all, I’m trying to set up a Destination Insert function which would take my event, do some light modification and then send the modified version as a key to the destination. Is that possible? The use case is that Hubspot Cloud Actions destination expects a very specific way to code Track events. Rather than having a mapping for each event I wanted to have just one mapping and then use a function to transform the name of the event to the Hubspot format

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Tyler Nelson
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Segmenter
atit.shahSegmenter
posted in Discussion
[Pilot] Personalize Patient Engagement with New EHR Integration and Healthcare Features

Twilio Segment for Healthcare expands to include EHR Integration, Patient Engagement Profiles, and Prebuilt Healthcare Campaigns for key patient engagement use cases.  We are excited to announce the launch of the Pilot that allows healthcare providers customers to integrate your EHR with Segment, use this data to build a Patient Engagement Profile in Unify, and Activate it using Engage, starting with a prebuilt campaign for Annual Wellness Visit Nudges. You can read more about this in the blog post. We are now inviting a limited number of healthcare providers to Pilot these new features now available as part of Twilio Segment for Healthcare.  Click here to request access to the Pilot program.

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Segmenter
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Roberto Mendoza
posted in Discussion
Major Issues with Klayvio

Trying to get Segment events to deliver to Klayvio but having major issues. Track events are not being delivered. Have tried to map events but have been pretty unsuccessful here other than seemingly getting identify() to work. I keep receiving the below error: Segments docs on how to map events to Klayvio are pretty barebones. It also seems based on Segments docs that the Klayvio integration should be pretty seamless but that is definitely not the case in my experience. 

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