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2025 is fast approaching. How are you planning to improve your data collection and utilization in the new year

Whether it’s adding new channels, enriching your data collection, or improving your downstream processes, let us know what you most want to accomplish to meet your business goals.

Celebrate Year 1 of Segment Community with us. Participating in this discussion makes you eligible to receive Segment Merch! More info here.

 

In 2025, we aim to enhance our data collection and utilization by fully leveraging Segment's Data Graph. Our priorities include enriching our datasets through Linked Audiences for targeted marketing and utilizing Linked Events to enrich real-time event streams. This approach will enable us to drive personalized customer engagements and optimize our marketing strategies effectively.


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