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Shoppers leaving items behind? Our latest recipe shows how to use Twilio Segment’s Event Triggered Journeys with Twilio SendGrid to automatically send timely, highly personalized cart reminders.  What you’ll get:✔ Real-time triggers based on actual cart behavior✔ Dynamic, personalized emails via SendGrid templates✔ A fast, step-by-step setup to launch and iterate Read the recipe and get started.

Choose you region to select an upcoming Segment 101 session to attend liveEMEA NAMER LATAM (Hosted in Spanish) APAC 

Session Window Computed Traits is available to all Unify+ and Engage customers. You can now define a session window duration (e.g., 30 minutes of inactivity) that determines when a session ends, and automatically reset the value of a computed trait when it does.This enables traits that reflect behavior within the current session only, unlocking powerful session-scoped logic built on top of our real-time event pipeline.What this means for you:You can now build smarter, session-aware experiences without handling any session tracking logic yourself. A few examples: ⚠ Anomaly detection: Flag users with 10+ failed login attempts in a single session 🗺 Short-term personalization: Show banners for travel cards if viewed in the same session 💬 Support context: Surface recent session activity to support or sales agents 📍Routing: Direct users to different flows based on in-session actions You’ll now have more precise targeting, smarter personalization, and richer context, all in real time

We’re excited to announce the public beta of our Twilio Messaging destination, making it easier than ever to activate your SMS, MMS, RCS, Facebook Messenger, and WhatsApp messaging campaigns right within Segment!With the Twilio Messaging destination, you can:✅ Trigger messages in real time Send personalized messages to customers based on events, audience updates, or journeys, like signup confirmations, abandoned cart nudges, or proactive support updates. ✅ Use your existing Twilio templates and compliance settings Build and manage your Content Templates directly in Twilio, then trigger the right message at the right time using Segment. No duplicated workflows or extra integrations required. ✅ Personalize messages dynamically Tailor each message with event data and user traits, like name, product details, or offer codes, to create truly relevant customer experiences. How the Twilio Messaging destination helps your teamYour customers expect real-time communication on the channels they

Journeys v2 and Linked Audiences Snowflake Destination is now available in Public Beta and available to all users on Engage Add-On plans!Segment’s warehouse interoperability helps businesses unlock the full power of your customer data. Now you can write Linked Audiences and Journey steps to Snowflake warehouses. Linked Audiences write back to warehouse capability allowing you to fulfill your compliance audit requirements, QA audiences, and automate operational workflows that run on warehouses.By writing Journey steps to warehouses, you’ll now see who lands in a particular step and when, test and debug campaigns, and analyze journey performance. 

Stop guessing and start doing - join our live webinar for a hands-on walkthrough with a CDP expert. In this webinar, you’ll learn how to quickly connect your first data sources and destinations in Twilio Segment, set up your free workspace, and begin collecting, unifying, and activating customer data in real time. No technical headaches just actionable steps you can follow live. Don’t forget to create your free Segment account so you’re ready to participate! AgendaConnect data sources — Bring in data from your websites, apps, and servers Activate your destinations — Send that data exactly where it needs to go (analytics tools, CRMs, marketing platforms, and more) Configure your workspace for clean, trustworthy data

🔔 Audience Size Alerts for ALL audience types is Generally Available! 🔔Engage customers can now subscribe to alerts for any audience by setting a % threshold to get notified on size increases or decreases over the last 24 hour period. The Audience Overview page also displays a new graph for visibility into size changes over time. For more information refer to our docs.

You’ll now be able to streamline warehouse credential management across Segment warehouse products: Profiles Sync & Storage destinations. Centrally manage warehouse credentials in Segment settings. Unified warehouse credentials is included with all plans with access to Profiles Sync and/or Storage destinations.

🔔 Alerting Hub is now Generally Available! 📣You’ll now have visibility to 100% of alerts across all Segment products/features into one UI/UX. Users can now quickly find any alert across Connections, Protocols, Functions, Unify,  Engage, etc., to configure the triggers and their respective notification methods from a centralized interface.For more information please refer to our docs and the Twilio blog for upcoming announcements.