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Shoppers leaving items behind? Our latest recipe shows how to use Twilio Segment’s Event Triggered Journeys with Twilio SendGrid to automatically send timely, highly personalized cart reminders.  What you’ll get:✔ Real-time triggers based on actual cart behavior✔ Dynamic, personalized emails via SendGrid templates✔ A fast, step-by-step setup to launch and iterate Read the recipe and get started.

Choose you region to select an upcoming Segment 101 session to attend liveEMEA NAMER LATAM (Hosted in Spanish) APAC 

Session Window Computed Traits is available to all Unify+ and Engage customers. You can now define a session window duration (e.g., 30 minutes of inactivity) that determines when a session ends, and automatically reset the value of a computed trait when it does.This enables traits that reflect behavior within the current session only, unlocking powerful session-scoped logic built on top of our real-time event pipeline.What this means for you:You can now build smarter, session-aware experiences without handling any session tracking logic yourself. A few examples: ⚠ Anomaly detection: Flag users with 10+ failed login attempts in a single session 🗺 Short-term personalization: Show banners for travel cards if viewed in the same session 💬 Support context: Surface recent session activity to support or sales agents 📍Routing: Direct users to different flows based on in-session actions You’ll now have more precise targeting, smarter personalization, and richer context, all in real time

We’re excited to announce the public beta of our Twilio Messaging destination, making it easier than ever to activate your SMS, MMS, RCS, Facebook Messenger, and WhatsApp messaging campaigns right within Segment!With the Twilio Messaging destination, you can:✅ Trigger messages in real time Send personalized messages to customers based on events, audience updates, or journeys, like signup confirmations, abandoned cart nudges, or proactive support updates. ✅ Use your existing Twilio templates and compliance settings Build and manage your Content Templates directly in Twilio, then trigger the right message at the right time using Segment. No duplicated workflows or extra integrations required. ✅ Personalize messages dynamically Tailor each message with event data and user traits, like name, product details, or offer codes, to create truly relevant customer experiences. How the Twilio Messaging destination helps your teamYour customers expect real-time communication on the channels they

Journeys v2 and Linked Audiences Snowflake Destination is now available in Public Beta and available to all users on Engage Add-On plans!Segment’s warehouse interoperability helps businesses unlock the full power of your customer data. Now you can write Linked Audiences and Journey steps to Snowflake warehouses. Linked Audiences write back to warehouse capability allowing you to fulfill your compliance audit requirements, QA audiences, and automate operational workflows that run on warehouses.By writing Journey steps to warehouses, you’ll now see who lands in a particular step and when, test and debug campaigns, and analyze journey performance.