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13
Chauntel Greaves
Segmenter
Chauntel GreavesCommunity Manager
Audience Size Change Alerts are now in Public Beta!Product Update

🔔 Overview: With Audience Size Change Alerts, you can get notified when your audience increases or decreases past a set threshold. During the Public Beta, Audience Size Change Alerts only supports Linked Audiences.For more information, check out our Audience Size Change documentation.

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Chauntel Greaves
Segmenter
K
Segmenter
Kyle TurcotteSegmenter
The Next Generation of Journeys General AvailabilityProduct Update

We’re thrilled to announce that the launch of our completely reimagined Journeys product within Twilio Engage is now Generally Available to all Engage customers. Built from the ground up and based on your valuable feedback, the new Journeys empowers you to deliver more relevant, timely, and seamless customer experiences at every touchpoint.What’s new in the Next Generation Journeys?🔄 Real-Time Orchestration with Event Triggered Journeys: Automatically trigger and personalize outreach based on real-time customer actions—like cart abandonment, onboarding milestones, and more. No more relying only on drip campaigns. Now, you can react right when it matters. 🔎 Richer Personalization with Contextual Payloads & Data Access: Access all the details you need — including important contextual data from your triggering event and subsequent events performed in the Journey (product viewed, cart contents, membership status, etc.) — to simplify the delivery of highly relevant messages, when it

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K
Segmenter
J
John Murfett
 Discussion
What `case should "Customer.IO" be when included in ```integrations array as { CustomerIO: true }

I am attempting to use the integrations object to filter which identify and track messages are sent to my Customer.IO destination. The reason I want to send a subset of these messages is to avoid creating a Customer.io ‘person’ for every identify call.I am not sure exactly what to put in as the key value where I have CustomerIO here:curl -X POST https://api.segment.io/v1/track \ -H "Content-Type: application/json" \ -d '{ "writeKey": "'$WRITE_KEY'", "messageId": "track-john-test-'$COUNTER'", "timestamp": "'$TIMESTAMP'", "userId": "'$USERID'", "integrations": { "All": false, "CustomerIO": true }, "event": "'$EVENT'" }'Should I have { “integrations” : { “Customer.io Dev” }} which is the name of the specific destination? I think not, as the integration filtering is “applied to all instances of the destination” (from https://segment.com/docs/guides/filtering-data/).Should it be `actions-customerio`, as this is the slug displayed in the URL when accessing

132
J
elinpetersen
Segmenter
elinpetersenSegmenter
 News & Updates
2025 State of Customer Engagement Report is now live!

Twilio surveyed 7,640 consumers and 637 business leaders across 18 countries to uncover the key trends shaping customer engagement in 2025. Here are our biggest takeaways: AI must benefit business and consumers: Consumers want better AI: transparent, respectful, and always with a human backup. AI is reshaping how businesses personalize: AI is the only way to scale relevance with speed. Reliability and transparency are key to consumer trust: Consumers still expect strong data practices AND fast, frictionless experiences. Brands need to deliver both. Download the full report or check out our blog post that dives into these insights!

100
elinpetersen
Segmenter
elinpetersen
Segmenter
elinpetersenSegmenter
Data Graph Visual Builder General Availability

We're thrilled to announce a major update to our Data Graph: the launch of our visual, no-code Data Graph builder.With this release, creating and managing your Data Graph is more intuitive than ever. Our new editing experience empowers you to add entities and relationships with a simple point-and-click interface and easy-to-use dropdown menus—no coding required. This streamlined approach opens up Data Graph editing to a wider range of users.The new visual builder is now the default way to edit your Data Graph, but power users who still prefer working with raw configuration code – or who wish to copy the code into version control – can seamlessly switch between the no-code and code-based editors at any time.

380
elinpetersen
Segmenter
elinpetersen
Segmenter
elinpetersenSegmenter
 News & Updates
ICYMI | SIGNAL San Francisco

TL;DR Ready to catch up on all things SIGNAL? Start here:Register as a Virtual Attendee to catch up on our Vision Keynote, Builder Keynote, and a fireside chat between Satya Nadella from Microsoft and our CEO Khozema Shipchandler Read our Product Announcement blog post and our Developer Recap Watch the $ twilio update video where we cover exciting new launches If you couldn’t make it to SIGNAL live in SanFrancisco, or if you’re eager to relive the elite builder vibes, we’ve got your highlight reel right here. Here are the 3 things at SIGNAL that left us feeling the most energized: 💥Twilio’s future is bold: We’re upgrading Journeys, we’re enhancing observability and alerting, and so much more, all with the goal of helping our customers to drive incredible customer experiences. Check out this $ twilio update filmed right at SIGNAL to see how we’re innovating our solution. You can also check out Twilio’s Post-SIGNAL Product Announcement blog post to learn what we’re building. 💡AI Innova

110
elinpetersen
Segmenter
D
Deven Pearson
 Product Q&A
Predictive Audiences - no ecomm?

It looks like the five Suggested Predictive Audience categories (e.g., Ready to Buy, High LTV) are primarily ecommerce-focused, relying heavily on purchase and revenue-related events like Order Completed.Are there options to build custom Predictive Audiences that don't depend on a revenue-based conversion event? And is there a roadmap to support non-ecommerce use cases—for example, audiences built around content engagement, form fills, or other non-purchase signals?Would love to hear how others are handling this or if Segment has guidance on broader applications.

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Chauntel Greaves
Segmenter
Chauntel Greaves
Segmenter
Chauntel GreavesCommunity Manager
Linked Audiences List Destinations General AvailabilityProduct Update

Description: Linked Audiences customers can now activate list-based action destinations—ideal for advertising and ROAS campaigns.You can now activate data using Actions List Destinations including key adtech platforms like Google and Facebook Custom Audiences. This helps improve return on ad spend by leveraging your complete first-party data relationships for more precise audience targeting. Full list of supported Destinations:Facebook Custom Audiences (new) Marketo Static Lists (new) Google Conversions TikTok Audiences Klaviyo Amazon AMC Display & Video 360 First-Party DV360For more information, check out our docs.

320
Chauntel Greaves
Segmenter
elinpetersen
Segmenter
elinpetersenSegmenter
Twilio Engage Premier End-of-Life (EOL)

Twilio will end-of-life (EOL) its Twilio Engage Premier product on December 15, 2025. Existing customers will continue to have full access to Engage Premier until that date, and Twilio will continue to provide support throughout the transition period. After December 15, the following features will no longer be available: Multichannel campaign delivery (Email, SMS/MMS, Push, WhatsApp) Marketing Engagement Analytics Subscription Management Twilio Engage Foundations—including Audiences, Connections, Journeys, ID Resolution, and CustomerAI Predictions—will continue to be supported as part of Segment’s CDP offering. Customers may choose to transition to Twilio SendGrid Marketing Campaigns for email-first needs or explore one of Twilio’s preferred ISV partners—Airship, Attentive, Bloomreach, Braze, Customer.io, Insider, Iterable, and Klaviyo—for broader multichannel marketing capabilities.

340
elinpetersen
Segmenter
elinpetersen
Segmenter
elinpetersenSegmenter
 News & Updates
Introducing $ twilio update

Hey y’all! Has anyone had a chance to check out Twilio’s new YouTube series $ twilio update? It’s a great way to stay tuned in to the amazing things we’re building across the entire Twilio business. In this recent episode, Segment is the main focus.  Here’s why I love this series:It’s the perfect length to watch while making another cup of coffee It shows how all of Twilio’s product lines work together to drive amazing customer experiences Our very own Alex Goldman has some pretty good jokes  

110
elinpetersen
Segmenter
elinpetersen
Segmenter
elinpetersenSegmenter
 Getting started with Segment
Setting Your Business Up for Success with Segment

Welcome to Segment! We’re so glad you’re here. Before you dive into your implementation, we want to give a quick framework that will help you ready your business to implement Segment. This framework focuses on people, process, and technology to help you create a collaborative, business-wide operation that puts your good data to work, with Segment as the engine. Using this framework will help you build a foundation that will be durable and flexible as your business grows. PeopleThis may seem obvious, but aligning the right stakeholders early and often is pivotal to success with Segment. An organized, cross-functional team will not only generate consistency and buy in across the business, but will allow for a business-aligned strategy from the start. This means baking business-wide KPIs  into your use of Segment, allowing you to multiply value on top of value as your Segment instance matures.  Of course, every business looks different, but these are the key stakeholders we recommend brin

360
elinpetersen
Segmenter
A
Andy Batten
 Product Q&A
Account SQL Traits > rETL?

I wanted to run this by the community for advice and best practice.We use Account SQL Traits to enrich Account profiles today, so each computation generates a Group call and adds the traits to the Account.I built out a rETL model and have looked at the Segment Profiles destinations to replicate this approach with rETL. However, when configuring the Group mapping in the Segment Profiles destination, it requires that I set either an anonymousId or userId, neither of which I would have since I just want to enrich the Account profile.I don’t see a way to replicate Account SQL traits for this unless I generate/populate an arbitrary anonymous ID to use.  I’ve noticed that the Group calls that get generated from the account SQL Trait use a static anonymous ID - __segment_internal_personas_group. Would it be safe to simply use this exact same value in the Group mapping of the Segment Profiles destination in order to get it to work?

211
Chauntel Greaves
Segmenter
Denys Tkalich
Denys Tkalich
 Product Q&A
Did Segment Event Tracker stop working?

Hi all,Today I noticed that the Segment Event Tracker third-party Chrome extension has stopped working.At first, I thought it was just us, but then I checked app.segment.com, and there was nothing there either. At the same time, the official Segment Inspector works just fine.Weirdly enough, the Event Tracker does work on community.segment.com.Has anyone else experienced similar issues lately? 

171
Denys Tkalich

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