Have you used Audience Cloning and found gaps? Do you have feedback to share? We’re kicking off a one-hour research session to hear directly from you about your use cases, challenges, and opportunities with Audience Cloning.In this session, we will:Ask about your workflows and pain points Share a prototype for you to explore Collect feedback to help shape the featureYour input will be invaluable in ensuring Audience Cloning delivers real value. If you’re interested, please sign up using this calendly link.Thank you for your support!
Hello!I’ve run into a particular problem with integrating SednGrid with Engage. The email volume I have is nowhere near needing a dedicated IP for SendGrid, but Segment requires The Pro 100K account in order to connect via subusers. Is there any way around this? SendGrid support informed me it’s not possible to get a shared IP and have subuser management. Is there a way to utilize SendGrid with Engage without having to use subusers in SendGrid? Or is there a workaround for this to ensure the same functionality?
If you’re anything like us, you’ve got a lot of tools in your tech stack. Our bestie, Danny Solow, recently wrote a blog post about the considerations everyone should make when optimizing campaign orchestration across your tech stack. Check out four easy considerations you can keep in your back pocket as you scale up your next campaign. We want to hear from you! What other considerations do you make before launching a campaign?
Looking to build a truly agile, composable tech stack? Not all “composable” CDPs are created equal. In our latest blog post, we explore why warehouse-dependent CDPs; often marketed as composable, can actually slow your teams down, create hidden bottlenecks, and burden your data engineers.Discover the real tradeoffs of a warehouse-first approach, including challenges with real-time activation, data completeness, and team autonomy. See why Segment’s customer-centric CDP delivers the flexibility, speed, and real-time capabilities modern enterprises need—without locking you into a single data architecture.Curious about the paradox of composability and how to avoid it? Read the full post to learn how to unlock the true promise of a modular, future-proof customer data stack.
As a Segment customer, you’ve got an all access pass to Segment University. Our extensive catalog of on-demand product deep dives means class can be in session anytime you want. Jump in by topic for a refresher or build Segment knowledge from the ground up following our recommended paths. Pro Tip: Easily pop into Segment University using the top bar navigation within Community ⬆ We’re adding new courses as Segment grows, like this course covering how our Data Graph powers Linked Events and Linked Audiences. Even if you’re not using our Linked suite of products yet, you can learn how we’re leveraging data right from the warehouse to power ultra-personalized experiences downstream and get inspired for the future. Chime in: What’s the best tip you’ve learned from a Segment University course?
Liquid functions support in destination mappings is now Generally Available.We’ve introduced liquid functions support in the mappings dropdown, allowing you to apply LiquidJS tags and filters to clean, format, or conditionally transform event data like user properties, timestamps, or metadata. This feature empowers you to tailor data to match the exact requirements of downstream tools with ease!Key highlights include: 🏷 Supported liquid tags: Includes if, else, elsif, unless, case, when, assign, capture, increment, decrement, echo, comment, raw, and liquid for conditional logic, variable assignment, and nested code execution 🌊 Supported liquid filters: Over 40 filters like downcase, upcase, strip, prepend, append, replace, date, json, slugify, and where to manipulate strings, numbers, arrays, and dates Real-world use cases: Standardize data, e.g., convert emails to lowercase with {{ event.properties.email | downcase | strip }} Format phone numbers, e.g., using filters like remove
Hi, I have created a journey in which I want 85% of the audience to be sent to google adwords and 15% as holdout. How do I know which people are in holdout like how to collect these people?
We’ve rounded up a few recent happenings so you can quickly catch up on the latest. These updates are so good, you might wanna show your work bestie.EventsJoin our quarterly Twilio Talks session on August 6 where we’re teaming up with Google and Lowe’s to cover how Twilio can help drive personalized SMS at Scale. Save your seat! Miss a recent session? Check out our library of past events to get up to speed. Exciting ThingsNext Generation Journeys are here! Read about the epic overhaul and the new possibilities it opens up for Twilio Engage customers. And we’re launching all kinds of updates like improvements to our Mappings Editor and dot notation support in our Object Editor Join the ConvoWe’re maximizing how to leverage the audiences created as a result of a Randomized Splits. How are you using Randomized Splits? We’re always thinking about the CDP landscape at-large. What do you think of the current state of CDP? As always, we’d love to hear from you. What are you hoping to see in
Mappings editor improvements is now Generally Available! These enhancements make creating mappings easier, faster, and more intuitive - empowering you to build data mappings with greater flexibility and efficiency. We've revamped the mappings editor to include the following features: 🔍Streamlined search: we’ve consolidated the mappings editor to a single, intuitive search bar, making it easier to find, select, and create event properties 💊Copy-and-paste pills: you can now copy-and-paste event property pills directly within the input field, eliminating repetitive manual selections ⬇Smart dropdown interaction: clicking a pill in the input field automatically opens the dropdown with the selected pill highlighted, improving usability ✅ Static value support: in addition to strings, you can now create static values as boolean, number, or null types, providing greater control over data types in mappings 📍Combine event properties with strings: you can create dynamic mappings by comb
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![[Blog Post] | 4 Key Considerations for Upstream Data Orchestration](https://uploads-us-west-2.insided.com/segment-en/attachment/width/480/dbd23795-5e1b-4f49-a92b-4c72f631f579_thumb.png "[Blog Post] | 4 Key Considerations for Upstream Data Orchestration")
