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Chauntel Greaves
Segmenter
Chauntel GreavesCommunity Manager
Dot Notation Support in Destination Field Mappings General AvailabilityProduct Update

The Object Editor now supports dot notation, allowing you to create nested objects and arrays in destination fields, enabling more complex and structured data mappings. This allows you to map flat event properties and profile traits to nested structures in the destination payload. Nested Objects: Use dot notation (e.g., info.name) to create nested object fields. Arrays: Use array index notation (e.g., info.[0].name) to create arrays with nested objects. What changed? Previously, you could only create flat objects and arrays like this:{ "name": "{{properties.name}}", "email": "{{properties.email}}", "address": "{{properties.address}}"}Now, with dot notation, you can create nested objects and arrays using index notation:{ "info.name": "{{properties.name}}", "info.email": "{{properties.email}}", "details.address": "{{properties.address}}"}{ "info.[0].name": "{{properties.name}}"}which will produce the following structure in the destination payload:{ "info": { "name": "John Do

50
Chauntel Greaves
Segmenter
K
Segmenter
Kyle TurcotteSegmenter
 News & Updates
Next Generation of Journeys in Twilio EngageBlog

We're excited to share even more momentum for Twilio Engage’s next generation of Journeys, officially launched to general availability on June 23rd! Completely rebuilt from the ground up—and shaped by your invaluable feedback—Journeys turns your data into context-rich intent signals that are responsive in real time, simplifying the complexity of advanced personalization at scale and turning every interaction into a competitive advantage.Curious about what's new and what's possible? Read our latest blog post and video for an in-depth look at the evolution of Journeys and what it means for you.With the new Journeys, you can:Orchestrate smarter, more dynamic customer journeys — with context from your data warehouse More easily enhance personalization at every touchpoint Move faster and achieve better outcomes 👉 Read the blog👉 Watch the video Thank you for inspiring us to keep building better—your feedback is at the heart of everything we do! 

80
K
Segmenter
elinpetersen
Segmenter
elinpetersenSegmenter
 News & Updates
Watch | Our key takeaways from SOCER 2025 in less than 5 minutes

Looking for the TL;DR version of of 2025 State of Customer Engagement Report? Look no further. The fab Alex Goldman breaks it down in this video. If you decide to go deeper, you can still download the full report.    

20
elinpetersen
Segmenter
Chauntel Greaves
Segmenter
Chauntel GreavesCommunity Manager
 Discussion
Evaluating CDP Costs

When investing heavily in data infrastructure, maximizing ROI is crucial. As you compare CDP solutions, be sure to look beyond upfront pricing as hidden costs and ongoing maintenance can significantly increase total ownership. In this 2-minute video, Kathleen speaks to common tips and pitfalls when assessing CDP costs. 

20
Chauntel Greaves
Segmenter
Chauntel Greaves
Segmenter
Chauntel GreavesCommunity Manager
 Discussion
The 'End of CDPs'?

In this two-minute video, Sean explains what all these recent acquisitions in the CDP market really mean and whether he things CDPs are simply evolving or becoming obsolete. Reply in the thread below with your takes!  

50
Chauntel Greaves
Segmenter
Chauntel Greaves
Segmenter
Chauntel GreavesCommunity Manager
 Discussion
Zero-copy is more than a buzz word

Hear Sean Spedacci explain why in this two-minute video clip. Reply in the thread below with your takes!   

20
Chauntel Greaves
Segmenter
Chauntel Greaves
Segmenter
Chauntel GreavesCommunity Manager
Activate SMS, MMS, and WhatsApp with Twilio Messaging (Private Beta)

We’re excited to announce the private beta launch of our Twilio Messaging destination, making it easier than ever to activate your SMS, MMS, and WhatsApp messaging campaigns right within Segment.With the new Twilio Messaging destination, you can:✅ Trigger messages in real time Send personalized messages to customers based on events, audience updates, or journeys, like signup confirmations, abandoned cart nudges, or proactive support updates. ✅ Use your existing Twilio templates and compliance settings Build and manage your Content Templates directly in Twilio, then trigger the right message at the right time using Segment. No duplicated workflows or extra integrations required. ✅ Personalize messages dynamically Tailor each message with event data and user traits, like name, product details, or offer codes, to create truly relevant customer experiences. How the Twilio Messaging destination helps your teamYour customers expect real-time communication on the channels they use most.

350
Chauntel Greaves
Segmenter
E
effi
 Product Q&A
Frequent re-authentication for HubSpot integration

We are experiencing an issue where our HubSpot integration with Segment frequently disconnects and requires reauthentication. I've had to manually click "reauthorize" a few times.  Is there a chance the OAuth token is being revoked or not refreshed properly?

110
E
Chauntel Greaves
Segmenter
Chauntel GreavesCommunity Manager
Linked Audience Entity Counts General AvailabilityProduct Update

🔔 What’s New: Linked Audiences Entity Counts is available to all users on Linked Audiences add on.🔎 Summary: Linked Audiences now provides the ability to preview a sample list of entities which match the conditions defined, while building your Linked Audience. Alongside this sample, we also now provide the count of entities which match the conditions.

100
Chauntel Greaves
Segmenter
Megan DeGruttola
Segmenter
Megan DeGruttolaSegmenter
Twilio Segment AI Releases General AvailabilityProduct Update

Over the past year, we’ve released a number of exciting predictive and generative AI features to help both technical and non-technical teams work more efficiently.Below, you’ll learn exactly what AI features are available within Segment and how they help your company achieve better productivity, personalization, and performance. Table of Contents💡 Predictions - Generally Available 📣 NEW Predictions Model Monitoring is Generally Available 📣 NEW Predictions Contributing Event Model Details are Generally Available​​​​​​ 📝 Recommendations - Generally Available 📣 NEW Recommendations Traits Exclusion Rules is Generally Available 🌀 Generative Audiences - Generally Available 📈 Functions Co-Pilot - Generally Available 💡 Predictions - Generally AvailableWith Predictions, we’ve put the power of predictive AI directly in marketers hands, so they can proactively and precisely target and personalize their ad and multichannel campaigns—without needing to rely on data science teams which can o

410
Megan DeGruttola
Segmenter
Chauntel Greaves
Segmenter
Chauntel GreavesCommunity Manager
Audience Size Change Alerts are now in Public Beta!Product Update

🔔 Overview: With Audience Size Change Alerts, you can get notified when your audience increases or decreases past a set threshold. During the Public Beta, Audience Size Change Alerts only supports Linked Audiences.For more information, check out our Audience Size Change documentation.

110
Chauntel Greaves
Segmenter
K
Segmenter
Kyle TurcotteSegmenter
The Next Generation of Journeys General AvailabilityProduct Update

We’re thrilled to announce that the launch of our completely reimagined Journeys product within Twilio Engage is now Generally Available to all Engage customers. Built from the ground up and based on your valuable feedback, the new Journeys empowers you to deliver more relevant, timely, and seamless customer experiences at every touchpoint.What’s new in the Next Generation Journeys?🔄 Real-Time Orchestration with Event Triggered Journeys: Automatically trigger and personalize outreach based on real-time customer actions—like cart abandonment, onboarding milestones, and more. No more relying only on drip campaigns. Now, you can react right when it matters. 🔎 Richer Personalization with Contextual Payloads & Data Access: Access all the details you need — including important contextual data from your triggering event and subsequent events performed in the Journey (product viewed, cart contents, membership status, etc.) — to simplify the delivery of highly relevant messages, when it

320
K
Segmenter

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