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🔔 What’s New: Linked Audiences Entity Counts is available to all users on Linked Audiences add on. 🔎 Summary: Linked Audiences now provides the ability to preview a sample list of entities which match the conditions defined, while building your Linked Audience. Alongside this sample, we also now provide the count of entities which match the conditions.

Over the past year, we’ve released a number of exciting predictive and generative AI features to help both technical and non-technical teams work more efficiently. Below, you’ll learn exactly what AI features are available within Segment and how they help your company achieve better productivity, personalization, and performance. Table of Contents 💡 Predictions - Generally Available 📣 NEW Predictions Model Monitoring is Generally Available 📣 NEW Predictions Contributing Event Model Details are Generally Available​​​​​​ 📝 Recommendations - Generally Available 📣 NEW Recommendations Traits Exclusion Rules is Generally Available 🌀 Generative Audiences - Generally Available 📈 Functions Co-Pilot - Generally Available 💡 Predictions - Generally Available With Predictions , we’ve put the power of predictive AI directly in marketers hands, so they can proactively and precisely target and personalize their ad and multichannel campaigns—without needing to rely on data science teams which c

🔔 Overview: With Audience Size Change Alerts, you can get notified when your audience increases or decreases past a set threshold. During the Public Beta, Audience Size Change Alerts only supports Linked Audiences. For more information, check out our Audience Size Change documentation.

We’re thrilled to announce that the launch of our completely reimagined Journeys product within Twilio Engage is now Generally Available to all Engage customers. Built from the ground up and based on your valuable feedback, the new Journeys empowers you to deliver more relevant, timely, and seamless customer experiences at every touchpoint. What’s new in the Next Generation Journeys? 🔄 Real-Time Orchestration with Event Triggered Journeys: Automatically trigger and personalize outreach based on real-time customer actions—like cart abandonment, onboarding milestones, and more. No more relying only on drip campaigns. Now, you can react right when it matters. 🔎 Richer Personalization with Contextual Payloads & Data Access: Access all the details you need — including important contextual data from your triggering event and subsequent events performed in the Journey (product viewed, cart contents, membership status, etc.) — to simplify the delivery of highly relevant messages, when it mat

Twilio surveyed 7,640 consumers and 637 business leaders across 18 countries to uncover the key trends shaping customer engagement in 2025. Here are our biggest takeaways: AI must benefit business and consumers: Consumers want better AI: transparent, respectful, and always with a human backup. AI is reshaping how businesses personalize: AI is the only way to scale relevance with speed. Reliability and transparency are key to consumer trust: Consumers still expect strong data practices AND fast, frictionless experiences. Brands need to deliver both. Download the full report or check out our blog post that dives into these insights!

We're thrilled to announce a major update to our Data Graph: the launch of our visual, no-code Data Graph builder. With this release, creating and managing your Data Graph is more intuitive than ever. Our new editing experience empowers you to add entities and relationships with a simple point-and-click interface and easy-to-use dropdown menus—no coding required. This streamlined approach opens up Data Graph editing to a wider range of users. The new visual builder is now the default way to edit your Data Graph, but power users who still prefer working with raw configuration code – or who wish to copy the code into version control – can seamlessly switch between the no-code and code-based editors at any time.

Description: Linked Audiences customers can now activate list-based action destinations—ideal for advertising and ROAS campaigns. You can now activate data using Actions List Destinations including key adtech platforms like Google and Facebook Custom Audiences. This helps improve return on ad spend by leveraging your complete first-party data relationships for more precise audience targeting. Full list of supported Destinations: Facebook Custom Audiences (new) Marketo Static Lists (new) Google Conversions TikTok Audiences Klaviyo Amazon AMC Display & Video 360 First-Party DV360 For more information, check out our docs.

Twilio will end-of-life (EOL) its Twilio Engage Premier product on December 15, 2025 . Existing customers will continue to have full access to Engage Premier until that date, and Twilio will continue to provide support throughout the transition period. After December 15, the following features will no longer be available: Multichannel campaign delivery (Email, SMS/MMS, Push, WhatsApp) Marketing Engagement Analytics Subscription Management Twilio Engage Foundations—including Audiences, Connections, Journeys, ID Resolution, and CustomerAI Predictions—will continue to be supported as part of Segment’s CDP offering. Customers may choose to transition to Twilio SendGrid Marketing Campaigns for email-first needs or explore one of Twilio’s preferred ISV partners —Airship, Attentive, Bloomreach, Braze, Customer.io, Insider, Iterable, and Klaviyo—for broader multichannel marketing capabilities.

Hey y’all! Has anyone had a chance to check out Twilio’s new YouTube series $ twilio update? It’s a great way to stay tuned in to the amazing things we’re building across the entire Twilio business. In this recent episode, Segment is the main focus. Here’s why I love this series: It’s the perfect length to watch while making another cup of coffee It shows how all of Twilio’s product lines work together to drive amazing customer experiences Our very own Alex Goldman has some pretty good jokes