I have some questions about Reverse ETL functionality and was wondering if additional documentation or guides exist on this topic.
Scenario:
A relative date query identifies users who requested quotes within the last 5 days with 10-day lead times before their arrival and do not have a confirmed booking. These users are flagged as TRUE
via a trait (e.g., early_quote_user
). From an initial group of 10 tagged users:
-
2 later convert to confirmed bookings (no longer meeting criteria).
-
3 new qualifying users are added as
TRUE
the next day
Key Questions:
-
Should the logic to mark converted users as
FALSE
be implemented directly in the SQL query? -
If not explicitly handled, will those users' traits remain
TRUE
indefinitely? -
Are there alternative methods to automatically transition users from
TRUE
toFALSE
when they no longer meet criteria?