News & Updates

Shoppers leaving items behind? Our latest recipe shows how to use Twilio Segment’s Event Triggered Journeys with Twilio SendGrid to automatically send timely, highly personalized cart reminders.  What you’ll get:✔ Real-time triggers based on actual cart behavior✔ Dynamic, personalized emails via SendGrid templates✔ A fast, step-by-step setup to launch and iterate Read the recipe and get started.

Stop guessing and start doing - join our live webinar for a hands-on walkthrough with a CDP expert. In this webinar, you’ll learn how to quickly connect your first data sources and destinations in Twilio Segment, set up your free workspace, and begin collecting, unifying, and activating customer data in real time. No technical headaches just actionable steps you can follow live. Don’t forget to create your free Segment account so you’re ready to participate! AgendaConnect data sources — Bring in data from your websites, apps, and servers Activate your destinations — Send that data exactly where it needs to go (analytics tools, CRMs, marketing platforms, and more) Configure your workspace for clean, trustworthy data

Looking to build a truly agile, composable tech stack? Not all “composable” CDPs are created equal. In our latest blog post, we explore why warehouse-dependent CDPs; often marketed as composable, can actually slow your teams down, create hidden bottlenecks, and burden your data engineers.Discover the real tradeoffs of a warehouse-first approach, including challenges with real-time activation, data completeness, and team autonomy. See why Segment’s customer-centric CDP delivers the flexibility, speed, and real-time capabilities modern enterprises need—without locking you into a single data architecture.Curious about the paradox of composability and how to avoid it? Read the full post to learn how to unlock the true promise of a modular, future-proof customer data stack.

As a Segment customer, you’ve got an all access pass to Segment University. Our extensive catalog of on-demand product deep dives means class can be in session anytime you want. Jump in by topic for a refresher or build Segment knowledge from the ground up following our recommended paths.  Pro Tip: Easily pop into Segment University using the top bar navigation within Community ⬆ We’re adding new courses as Segment grows, like this course covering how our Data Graph powers Linked Events and Linked Audiences. Even if you’re not using our Linked suite of products yet, you can learn how we’re leveraging data right from the warehouse to power ultra-personalized experiences downstream and get inspired for the future. Chime in: What’s the best tip you’ve learned from a Segment University course? 

We're excited to share even more momentum for Twilio Engage’s next generation of Journeys, officially launched to general availability on June 23rd! Completely rebuilt from the ground up—and shaped by your invaluable feedback—Journeys turns your data into context-rich intent signals that are responsive in real time, simplifying the complexity of advanced personalization at scale and turning every interaction into a competitive advantage.Curious about what's new and what's possible? Read our latest blog post and video for an in-depth look at the evolution of Journeys and what it means for you.With the new Journeys, you can:Orchestrate smarter, more dynamic customer journeys — with context from your data warehouse More easily enhance personalization at every touchpoint Move faster and achieve better outcomes 👉 Read the blog👉 Watch the video Thank you for inspiring us to keep building better—your feedback is at the heart of everything we do! 

Twilio surveyed 7,640 consumers and 637 business leaders across 18 countries to uncover the key trends shaping customer engagement in 2025. Here are our biggest takeaways: AI must benefit business and consumers: Consumers want better AI: transparent, respectful, and always with a human backup. AI is reshaping how businesses personalize: AI is the only way to scale relevance with speed. Reliability and transparency are key to consumer trust: Consumers still expect strong data practices AND fast, frictionless experiences. Brands need to deliver both. Download the full report or check out our blog post that dives into these insights!

Hey y’all! Has anyone had a chance to check out Twilio’s new YouTube series $ twilio update? It’s a great way to stay tuned in to the amazing things we’re building across the entire Twilio business. In this recent episode, Segment is the main focus.  Here’s why I love this series:It’s the perfect length to watch while making another cup of coffee It shows how all of Twilio’s product lines work together to drive amazing customer experiences Our very own Alex Goldman has some pretty good jokes  

Mastering Journey Orchestration: Event-Triggered Journeys & Real-Time Personalization. Join our Twilio Segment Solution Architects & Product Team as we explore the future of customer journey orchestration. This workshop will cover event-triggered workflows, dynamic decisioning, and rich data personalization, helping you unlock real-time engagement, abandonment funnel logic, and seamless warehouse integrations. AgendaUnlocking the Unified Profile: The Foundation of Personalization Next-Gen Journey Orchestration: Event-Triggered Workflows & Real-Time Engagement Trait-Based vs. Rich Data Personalization: What Drives Better Conversions? Abandonment Funnels & Smart Journey Exit Rules Integrating Data Warehouses & Function Steps for Scalable Personalization Product Roadmap: What’s Coming Next for Journeys & Audiences Live Demo + Q&AWatch Recording

Newly released integrations with dbt and Git Sync... With the Segment x dbt integration, you can:  Select dbt models to sync and version-controlled through git.  Schedule syncs after dbt Cloud jobs Validate your model changes  With the Segment x Git Sync integration, you now have all the great features of Git in your Segment workspace to manage version control across Segment resources. Learn more about both here. Interested in being an early adopter? Let our Product Team know by replying on this thread.