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14 Topics
elinpetersen
Segmenter
elinpetersenSegmenter
published in News & Updates
Webinar | How Twilio Uses Segment: Drive Product Led Growth with Event-Based Journeys

 Join us Live on April 23 at 12 p.m. Eastern Time to learn how teams across Twilio are using Segment. In this session, hear how our Marketing Ops team is creating personalized, event-driven onboarding experiences that boost adoption and customer satisfaction by using Event-Based Journeys.  AgendaBuild a solid data foundation and orchestrate rich data flows to unlock unified customer profiles for personalized engagement Use Engage to respond instantly to user behaviors, like cart abandonment or onboarding roadblocks Design event-triggered journeys that enhance adoption and fuel product-led growthSAVE YOUR SPOTWe hope we see you there!

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elinpetersen
Segmenter
Tyler Nelson
Segmenter
Tyler NelsonSegmenter
published in News & Updates
Webinar: Twilio Releases Q1 2025News

Unleash the Art of the Possible.  Tune into our Q1 2025 Twilio Release Webinar, where we’ll unveil our latest innovations, updates, and enhancements designed to help you build more seamless, personalized, and scalable customer engagement experiences that drive real growth.We’ll showcase the tools you’ll need to:Deliver highly interactive messages with new features like Rich Content Cards, Media, Carousels and more. Build more powerful audiences, enhance customer journeys, and drive personalized experiences at scale with new Segment CDP capabilities. Increase employee productivity and transform customer conversations into actionable insights with generative AI-powered tools.REGISTER HEREWednesday, March 26, 2025 · 10:00 a.m. (PDT) Learn how to harness the Twilio ecosystem with Segment CDP at the core.

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Tyler Nelson
Segmenter
Tyler Nelson
Segmenter
Tyler NelsonSegmenter
published in News & Updates
Workshop: Event-Triggered Journeys & Real-Time PersonalizationNews

Mastering Journey Orchestration: Event-Triggered Journeys & Real-Time Personalization. Join our Twilio Segment Solution Architects & Product Team as we explore the future of customer journey orchestration. This workshop will cover event-triggered workflows, dynamic decisioning, and rich data personalization, helping you unlock real-time engagement, abandonment funnel logic, and seamless warehouse integrations. AgendaUnlocking the Unified Profile: The Foundation of Personalization Next-Gen Journey Orchestration: Event-Triggered Workflows & Real-Time Engagement Trait-Based vs. Rich Data Personalization: What Drives Better Conversions? Abandonment Funnels & Smart Journey Exit Rules Integrating Data Warehouses & Function Steps for Scalable Personalization Product Roadmap: What’s Coming Next for Journeys & Audiences Live Demo + Q&AREGISTER HEREThursday, March 13, 2025 · 11:00 a.m. (PDT) Join us for a live demo showcasing best practices in Journey Orchestration &a

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Tyler Nelson
Segmenter
Tyler Nelson
Segmenter
Tyler NelsonSegmenter
published in News & Updates
March Segment 101 Enablement SessionsNews

Unlock the Power of Intentional Data Collection! Join us for our Segment 101 Webinar, an essential introduction to the Segment Customer Data Platform (CDP). These regional enablement sessions provide a step-by-step overview of the Segment CDP, use case recommendations and best practices for getting started. All sessions wrap up with live Q&A.ALL SESSIONS: Register HereMonday, March 10th, 2025 · 13:00 (GMT+9) Tuesday, March 11th, 2025 · 12:00 (UTC) Friday, March 14th, 2025 · 11:00 a.m. (PDT)Don’t miss your chance to transform your approach to customer data with Segment. Gain the insights and tools you need to collect, unify, and leverage your data effectively. Register now and start driving meaningful data-driven decisions for your business.

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Tyler Nelson
Segmenter
Tyler Nelson
Segmenter
Tyler NelsonSegmenter
published in News & Updates
Segment University: FREE Courses & CertificationsNews

All Segment certifications are now free for Segment customers Segment University provides learning and insights ranging from implementation fundamentals to advanced features. Coursework and certifications can be accessed for free by logging in with your Segment account. Become a Segment expert and get certified!Segment Implementation Certification Segment Marketer Certification Not sure where to start? Browse the course catalog or check out courses suggested for technical users in Segment. Wanting to learn more about a specific area of Segment? Start a Discussion and let us know what course you would like to see!

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Tyler Nelson
Segmenter
Tyler Nelson
Segmenter
Tyler NelsonSegmenter
published in News & Updates
Q4 Feature Releases & UpdatesNews

Check out the latest releases to date in Q4 Reddit Conversions API Destination - Public BetaThe Reddit Conversions API integration enables direct conversion tracking from Segment to Reddit without requiring client-side implementation, helping advertisers maintain robust measurement capabilities in the face of browser restrictions and signal loss. For more information on implementation details and best practices, check out our Reddit Conversions API Docs.SendGrid Destination Supports Send Email - Public Beta Transactional emails can be triggered directly from Segment using your existing SendGrid dynamic templates. For more information, check out our SendGrid Destination Docs. Redshift Supported as Linked Audience Warehouse Source in Public BetaLinked Audiences empowers marketers to effortlessly create targeted audiences by combining behavioral data from the Segment Profile and warehouse entity data within a self-serve, no-code interface. With this public beta release, the Data Graph n

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Tyler Nelson
Segmenter
Chauntel Greaves
Segmenter
Chauntel GreavesCommunity Manager
published in News & Updates
Q3 Feature Releases & UpdatesNews

On Demand: What’s New with Segment: Q3 2024 Product Releases + Live Q&A----Below are the latest releases to date for Q3:Suggested Mappings RETL General Availability & Connections Public Beta Automate your source mappings. Suggested Mappings provides you with mapping suggestions while allowing you to tweak and perfect each mapping. Duplicate Destination Mappings in General AvailabilityQuickly make a copy of an existing mapping with a destination, including all configurations and enrichmentsLinked Audiences and Data Graph General AvailabilityLinked Audiences and Data Graph are now Generally Available for Snowflake & Databricks. Linked Audiences empower marketers to create targeted audiences by combining behavioral data from the Segment Profile and warehouse entity data within a self-serve, no-code interface - accelerating audience creation, enabling precise targeting, enhancing customer personalization, and optimizing marketing spend without the need for constant data team su

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Chauntel Greaves
Segmenter
Chauntel GreavesCommunity Manager
published in News & Updates
Q2 Feature Releases & UpdatesNews

This quarter, we focused on three major product investment themes: Warehouse Interoperability AI and Personalization Platform Extensibility This blog series covers the latest in feature releases in depth, and how they fit into these three areas. For the full list of features & updates YTD, visit our releases page. 

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Chauntel Greaves
Segmenter
Chauntel Greaves
Segmenter
Chauntel GreavesCommunity Manager
published in News & Updates
Product Announcement: An easier way build personalized audience segments using Linked AudiencesNews

🔗 Introducing Linked Audiences 🔗Designed to address the challenges both Data Teams and Marketers face with complex data processes, data pipelines to ensuring quality and compliance, Linked Audiences makes it easier and faster to create extremely targeted audience segments. Built on top of the Data Graph, Linked Audiences brings together warehouse data and real-time events for better profile enrichment and ultimately, better messaging. Read more about the release here and join us on June 25th, 12pm EST to learn more and ask questions.

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Chauntel Greaves
Segmenter
Chauntel Greaves
Segmenter
Chauntel GreavesCommunity Manager
published in News & Updates
New native extensions for dbt and Git SyncNews

Newly released integrations with dbt and Git Sync... With the Segment x dbt integration, you can:  Select dbt models to sync and version-controlled through git.  Schedule syncs after dbt Cloud jobs Validate your model changes  With the Segment x Git Sync integration, you now have all the great features of Git in your Segment workspace to manage version control across Segment resources. Learn more about both here. Interested in being an early adopter? Let our Product Team know by replying on this thread.  

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Chauntel Greaves
Segmenter
Tiffany Darwish
Segmenter
Tiffany DarwishSegmenter
published in News & Updates
New in Predictions: Predict on the event propertyNews

You can now build granular predictions based on the specific properties of any event tracked in Segment.What’s that mean for you?Here’s a couple of use cases that show what’s possible:Predict the propensity that Marketers will buy tickets for your upcoming industry expo - filter on the property that identifies Marketers in your customer base. Predict the likelihood of a customer adding an item to their cart that cost more than $20 - filter on the property that identifies the cost of your product. Predict how likely someone is to share a social media post on Facebook - filter on the property that identifies the specific platform.Watch this quick video from Product Manager Troy Bolus on why we are so excited about this release! 

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Tiffany Darwish
Segmenter
P
Segmenter
Peter TuhtanSegmenter
published in News & Updates
Delivery Overview & Source Volume Alerts now GANews

Delivery Overview for Streaming Connections now GA With Delivery Overview, you can verify that your source receives your events, that any filters and Tracking Plans work as expected, and that events successfully flow to your destination. You can use Delivery Overview’s pipeline view to identify any event delivery errors or unexpected behavior, leading to quicker resolution of data quality issues. Source Volume Alerting for Streaming Sources now GA​​​​​​When viewing a source, access the Alert tab and provide a % threshold to alert against positive or negative changes in the event volume emitted from the source compared to the previous 24 hours. For example, if you set a change percentage of 4%, Segment notifies you when your source ingests less than 96% or more than 104% of the typical event volume.Additionally, for this new alert and the preexisting Destination Delivery alert, you can now specify a specific email address as the recipient for a triggered alert and/or a Slack channel of

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P
Segmenter
Chauntel Greaves
Segmenter
Chauntel GreavesCommunity Manager
published in News & Updates
Databricks integrations is now in GANews

The blog highlights our partnership with Databricks and three features which enable bidirectional data integration, unlocking new use cases for actionable insights and personalized experiences at scale.Key features include:Databricks as a Storage Destination: Sync events into the Lakehouse. Databricks as a Profiles Sync Destination: Hydrate the Lakehouse with unified and identity-resolved customer profiles. Databricks as Reverse ETL Source: Activate data directly from the Lakehouse via Segment to unlimited destinations including over 450 prebuilt, battle tested, APIs with the world's most popular martech applications.Marketers and data teams can leverage these integrations for powerful machine learning capabilities, enabling critical use cases like marketing attribution and predictive analytics. Read more here.

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Chauntel Greaves
Segmenter
Chauntel Greaves
Segmenter
Chauntel GreavesCommunity Manager
published in News & Updates
Trait activation now supports all destinationsNews

March 2024 - Trait Activation now supports all Destination Actions and includes both Trait Enrichment and ID Sync:  With Trait Enrichment, use custom, SQL, computed, and predictive traits to enrich the data you map to your destinations.  Use ID Sync to select identifiers and a sync strategy for each identifier when syncing Engage Audiences to Destinations. Reference our docs to learn more.

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Chauntel Greaves
Segmenter

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