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  • 13 Topics
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13 Topics
Tyler Nelson
Segmenter
Tyler NelsonSegmenter
published in News & Updates
Celebrate Year 1 of Segment Community! Engage & Earn Merch this MonthNews

Celebrating the first year of Segment CommunityThis December, we want to thank you all for your efforts in the Community. We’re hosting a new event with Segment merch prizes in celebration!December 5th - December 15th: “Ask a Question, Answer a Question”In the first half of December, ask a question (or start a discussion) and answer a question to receive merch from us!Requirements:Ask a question or Start a discussion Reply to a question & Have your reply marked as the best answerMake sure to check back on any question you ask to mark the best answer!Check out the prizes:Part 1 (Concluded)  Segment Community Beanie Segment Community Tumbler    Following the completion of the requirements, an email will be sent containing a link to access our merch portal. Prizes are first-come first-serve while supplies last. December 16th - January 10th: “Share your Segment Tips and Goals”2025 is just around the corner. We’re curious to learn one tip/best practice that hel

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Tyler Nelson
Segmenter
15 days ago
Tyler Nelson
Segmenter
Tyler NelsonSegmenter
published in News & Updates
Q4 Feature Releases & UpdatesNews

Check out the latest releases to date in Q4 Redshift Supported as Linked Audience Warehouse Source in Public BetaLinked Audiences empowers marketers to effortlessly create targeted audiences by combining behavioral data from the Segment Profile and warehouse entity data within a self-serve, no-code interface. With this public beta release, the Data Graph now supports Redshift as a warehouse source.Delivery Overview (Public API) Now Filters for Audience Delivery Overview Public API endpoints now have additional event granularity for Audience events. You can now filter and groupBy metrics based on audience ID, activation ID, and space ID. Check out our Delivery Overview API Documentation for more information. Braze Liquid Syntax Copy for Linked Audiences in Public BetaWhen setting up a Linked Audiences activation to Braze, you can now copy the Liquid syntax for the selected profile traits and entity properties you're sending in the event payload. Please refer to the Linked Audiences do

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Tyler Nelson
Segmenter
2 months ago
Tyler Nelson
Segmenter
Tyler NelsonSegmenter
published in News & Updates
January Segment 101 Enablement SessionsNews

Unlock the Power of Intentional Data Collection! Join us for our Segment 101 Webinar, an essential introduction to the Segment Customer Data Platform (CDP). These regional enablement sessions provide a step-by-step overview of the Segment CDP, use case recommendations and best practices for getting started. All sessions wrap up with live Q&A.ALL SESSIONS: Register HereTuesday, January 7th, 2025 · 12:00 (UTC) Thursday, January 9th, 2025 · 13:00 (GMT+9) Thursday, January 9th, 2025 · 10:00 a.m. (PDT)Don’t miss your chance to transform your approach to customer data with Segment. Gain the insights and tools you need to collect, unify, and leverage your data effectively. Register now and start driving meaningful data-driven decisions for your business.

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Tyler Nelson
Segmenter
8 hours ago
Tyler Nelson
Segmenter
Tyler NelsonSegmenter
published in News & Updates
Workshop: Linked Audiences and Data GraphsNews

Unlocking the Power of Linked Audiences and Data Graphs Unlock the power of Linked Audiences and Data Graphs to transform your marketing strategies and data operations. Learn how to establish the Data Graph as your foundational data layer, define complex relationships, create and manage Linked Audiences, and activate them seamlessly in downstream tools.AgendaUnderstanding Linked Audiences and Data Graphs Establishing the Data Graph as the Foundational Data Layer Technical Setup and Building the Data Graph Defining Entities and Relationships in the Data Graph Creating and Managing Linked Audiences Activating Linked Audiences in Downstream Tools Demonstration and Practical Use Cases Live Q&A session for real-time interaction and answersSESSION 1: Register HereWednesday, December 18, 2024 · 11:00 (UTC) SESSION 2: Register HereThursday, December 19, 2024 · 9:00 a.m. (PDT) Discover practical use cases, step-by-step demonstrations, and actionable insights to drive marketing success and o

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Tyler Nelson
Segmenter
9 days ago
Tyler Nelson
Segmenter
Tyler NelsonSegmenter
published in News & Updates
Segment University: FREE Courses & CertificationsNews

All Segment certifications are now free for Segment customers Segment University provides learning and insights ranging from implementation fundamentals to advanced features. Coursework and certifications can be accessed for free by logging in with your Segment account. Become a Segment expert and get certified!Segment Implementation Certification Segment Marketer Certification Not sure where to start? Browse the course catalog or check out courses suggested for technical users in Segment. Wanting to learn more about a specific area of Segment? Start a Discussion and let us know what course you would like to see!

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Tyler Nelson
Segmenter
1 month ago
Chauntel Greaves
Segmenter
Chauntel GreavesCommunity Manager
published in News & Updates
Q3 Feature Releases & UpdatesNews

On Demand: What’s New with Segment: Q3 2024 Product Releases + Live Q&A----Below are the latest releases to date for Q3:Suggested Mappings RETL General Availability & Connections Public Beta Automate your source mappings. Suggested Mappings provides you with mapping suggestions while allowing you to tweak and perfect each mapping. Duplicate Destination Mappings in General AvailabilityQuickly make a copy of an existing mapping with a destination, including all configurations and enrichmentsLinked Audiences and Data Graph General AvailabilityLinked Audiences and Data Graph are now Generally Available for Snowflake & Databricks. Linked Audiences empower marketers to create targeted audiences by combining behavioral data from the Segment Profile and warehouse entity data within a self-serve, no-code interface - accelerating audience creation, enabling precise targeting, enhancing customer personalization, and optimizing marketing spend without the need for constant data team su

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2 months ago
Chauntel Greaves
Segmenter
Chauntel GreavesCommunity Manager
published in News & Updates
Q2 Feature Releases & UpdatesNews

This quarter, we focused on three major product investment themes: Warehouse Interoperability AI and Personalization Platform Extensibility This blog series covers the latest in feature releases in depth, and how they fit into these three areas. For the full list of features & updates YTD, visit our releases page. 

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Chauntel Greaves
Segmenter
5 months ago
Chauntel Greaves
Segmenter
Chauntel GreavesCommunity Manager
published in News & Updates
Product Announcement: An easier way build personalized audience segments using Linked AudiencesNews

🔗 Introducing Linked Audiences 🔗Designed to address the challenges both Data Teams and Marketers face with complex data processes, data pipelines to ensuring quality and compliance, Linked Audiences makes it easier and faster to create extremely targeted audience segments. Built on top of the Data Graph, Linked Audiences brings together warehouse data and real-time events for better profile enrichment and ultimately, better messaging. Read more about the release here and join us on June 25th, 12pm EST to learn more and ask questions.

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Chauntel Greaves
Segmenter
6 months ago
Chauntel Greaves
Segmenter
Chauntel GreavesCommunity Manager
published in News & Updates
New native extensions for dbt and Git SyncNews

Newly released integrations with dbt and Git Sync... With the Segment x dbt integration, you can:  Select dbt models to sync and version-controlled through git.  Schedule syncs after dbt Cloud jobs Validate your model changes  With the Segment x Git Sync integration, you now have all the great features of Git in your Segment workspace to manage version control across Segment resources. Learn more about both here. Interested in being an early adopter? Let our Product Team know by replying on this thread.  

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Chauntel Greaves
Segmenter
6 months ago
Tiffany Darwish
Segmenter
Tiffany DarwishSegmenter
published in News & Updates
New in Predictions: Predict on the event propertyNews

You can now build granular predictions based on the specific properties of any event tracked in Segment.What’s that mean for you?Here’s a couple of use cases that show what’s possible:Predict the propensity that Marketers will buy tickets for your upcoming industry expo - filter on the property that identifies Marketers in your customer base. Predict the likelihood of a customer adding an item to their cart that cost more than $20 - filter on the property that identifies the cost of your product. Predict how likely someone is to share a social media post on Facebook - filter on the property that identifies the specific platform.Watch this quick video from Product Manager Troy Bolus on why we are so excited about this release! 

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Tiffany Darwish
Segmenter
7 months ago
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Segmenter
Peter TuhtanSegmenter
published in News & Updates
Delivery Overview & Source Volume Alerts now GANews

Delivery Overview for Streaming Connections now GA With Delivery Overview, you can verify that your source receives your events, that any filters and Tracking Plans work as expected, and that events successfully flow to your destination. You can use Delivery Overview’s pipeline view to identify any event delivery errors or unexpected behavior, leading to quicker resolution of data quality issues. Source Volume Alerting for Streaming Sources now GA​​​​​​When viewing a source, access the Alert tab and provide a % threshold to alert against positive or negative changes in the event volume emitted from the source compared to the previous 24 hours. For example, if you set a change percentage of 4%, Segment notifies you when your source ingests less than 96% or more than 104% of the typical event volume.Additionally, for this new alert and the preexisting Destination Delivery alert, you can now specify a specific email address as the recipient for a triggered alert and/or a Slack channel of

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P
Segmenter
8 months ago
Chauntel Greaves
Segmenter
Chauntel GreavesCommunity Manager
published in News & Updates
Databricks integrations is now in GANews

The blog highlights our partnership with Databricks and three features which enable bidirectional data integration, unlocking new use cases for actionable insights and personalized experiences at scale.Key features include:Databricks as a Storage Destination: Sync events into the Lakehouse. Databricks as a Profiles Sync Destination: Hydrate the Lakehouse with unified and identity-resolved customer profiles. Databricks as Reverse ETL Source: Activate data directly from the Lakehouse via Segment to unlimited destinations including over 450 prebuilt, battle tested, APIs with the world's most popular martech applications.Marketers and data teams can leverage these integrations for powerful machine learning capabilities, enabling critical use cases like marketing attribution and predictive analytics. Read more here.

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Chauntel Greaves
Segmenter
9 months ago
Chauntel Greaves
Segmenter
Chauntel GreavesCommunity Manager
published in News & Updates
Trait activation now supports all destinationsNews

March 2024 - Trait Activation now supports all Destination Actions and includes both Trait Enrichment and ID Sync:  With Trait Enrichment, use custom, SQL, computed, and predictive traits to enrich the data you map to your destinations.  Use ID Sync to select identifiers and a sync strategy for each identifier when syncing Engage Audiences to Destinations. Reference our docs to learn more.

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Chauntel Greaves
Segmenter
9 months ago

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