To stay ahead in this unpredictable market, you don’t need more budget, you just need better customer data.
Most wasted ad dollars don’t come from bad creative or low-performing channels, but from broken data. Inaccurate audiences, outdated profiles, and disconnected systems can drain your budget long before a campaign launches.
With 2026 around the corner, now is the time to fix the gaps.
If you’re a B2B marketer, this edition of Dollars and Sense is for you—join us as we explore how brands are using Segment CDP, Amplitude, and McGaw to turn messy data into high-performing acquisition, monetization, and retention campaigns.
Agenda
- Why incomplete customer profiles and audiences are leading to wasted ad spend
- How to find and fix the hidden data gaps in your stack
- What leading brands are doing to