Product Updates

Braze Liquid Syntax Copy for Linked Audiences is now in Public Beta.When setting up a Linked Audiences activation to Braze, you can now copy the Liquid syntax for the selected profile traits and entity properties you're sending in the event payload.You can then paste and adjust the syntax as needed in your Braze messaging templates.For more information, visit the Linked Audiences documentation.

Segment updated the Linked Audience Activation UI to make the set up for Activations easier with these new improvements: The destination-level settings moved out of the side panel. The new Configuration tab gives you a shareable URL to a specific activation configuration that allows multiple teams to collaborate on the mapping. The UI now displays onboarding instructions on how to get started with Activations.  

The Linked Audiences Runs Log is now Generally Available.View granular runs information about your linked audience runs, such as start time, run duration, run result, and change summary.  For more information, see the Linked Audiences documentation. 

Linked Audiences empowers marketers to effortlessly create targeted audiences by combining behavioral data from the Segment Profile and warehouse entity data within a self-serve, no-code interface.With this public beta release, the Data Graph now supports BigQuery as a warehouse source.See the BigQuery Data Graph Setup documentation for more information. 

Users utilizing Regional Segment can now build Linked Audiences on EU infrastructure as part of Regional Segment.This expansion into the EU market reinforces Segment's commitment to meet the specific needs of users by offering localized infrastructure. 

Twilio Segment is now offering Linked Events into General Availability.Linked Events enables you to enrich real-time event streams with entities from your data warehouse to your destinations.Data teams can insert additional event context for downstream applications for richer data about each event.Linked Events is available to all US and EU workspaces and is a HIPAA Eligible Service.For more information, visit the Linked Events documentation. 

Functions Copilot lets you effortlessly create and refine functions using natural language prompts, streamlining the development of complex logic and code.Functions Copilot is now available to all Segment users who have functions enabled for their workspace.For more information, see Segment's Functions Copilot documentation.

Suggested Mappings automates the mapping of a source, which provides you with mapping suggestions while allowing you to tweak and perfect each mapping.For more information, see Segment's Suggested Mappings documentation. 

Duplicate Mappings enables users to quickly make a copy of an existing mapping with a destination, including all configurations and enrichments.For more information, see the Duplicate Mappings documentation. 

Segment's Linked Audiences and Data Graph are now Generally Available for Snowflake & Databricks.Linked Audiences empowers marketers to effortlessly create targeted audiences by combining behavioral data from the Segment Profile and warehouse entity data within a self-serve, no-code interface. This tool accelerates audience creation, enabling precise targeting, enhanced customer personalization, and optimized marketing spend without the need for constant data team support.The Data Graph acts as a semantic layer that allows businesses to define relationships between entity datasets in the warehouse—such as accounts, subscriptions, households, and products—with the Segment Profile. The Data Graph makes these relational datasets easily accessible to business teams for targeted and personalized customer engagements. 

Segment Extensions, including dbt and Git Sync, is generally available.Extensions provides third-party integrations that add an automated experience with your existing tools, like dbt labs for syncing models or Git repositories for managing versioning for Segment Workspace changes.dbt Extension is available to all tiers, while Git Sync is available for Team and Business plans.For more information see Segment's Extensions documentation. 

End-to-end observability is coming to Warehouse Destinations. For the first time, Delivery Overview gives you a comprehensive breakdown of how streaming source events convert to warehouse rows.For more information, see the Delivery Overview documentation. 

The Facebook Custom Audiences (Actions) destination is now in Public Beta.Deliver effective Facebook Ads campaigns by defining and syncing custom audiences to power ad suppression, acquisition (using lookalikes), retargeting, and more.This destination sends audiences, or lists of users, from your data warehouse to Facebook Custom Audiences using Reverse ETL.Syncs can add or remove users from your Facebook Custom Audiences as records are created, updated, or deleted in your warehouse. 

Trait Activation in Destination Functions is available to all users on Business Tier plans with Engage Foundations.This feature enables you to pass Traits and Identifiers on the Segment Profile to Destination Functions used in your Engage flows, eliminating the need for calling the Public Profile API.For more information, see the Trait Activation documentation.

Custom Domain is a managed service run by Segment, available to all Business Tier customers at no additional cost.Custom Domain enables you to configure a first-party subdomain over HTTPS to track event requests through your domain instead of Segment’s default domain. This allows you to collect comprehensive first-party data and build a more complete view of your customer’s behaviors.For more information, see the Custom Domain documentation.

The Marketo Static Lists destination, rebuilt on Destination Actions, is now generally available.Sync profiles as a List to Marketo for your marketing campaigns from an Engage Audience, Linked Audience, or a Reverse ETL model.For more information, see the Marketo Static Lists destination documentation.

The Google Display and Video 360 destination, rebuilt on Destination Actions, is now generally available.This destination lets you streamline activation of end-to-end ad campaigns under Google Marketing Platform. 

The LinkedIn Conversions API (CAPI) destination is now generally available.Optimize and measure your LinkedIn ad campaigns by sending end-user conversion events to LinkedIn. 

Predictions, Segment’s artificial intelligence and machine learning feature that lets you predict the likelihood that users will perform any event tracked in Segment, is now HIPAA Eligible. HIPAA Eligible workspaces require a Business Associate Addendum (BAA).For information about Twilio’s HIPAA Eligible Services, see the HIPAA Eligible Services documentation.

Functions Copilot lets you effortlessly create and refine functions using natural language prompts, streamlining the development of complex logic and code.Functions Copilot is in Public Beta and available to all Segment users who have functions enabled for their workspace.For more information, see Segment's Functions Copilot documentation. 

SendGrid Marketing Campaigns is now generally available as an event source within the Segment catalog.This source is available to all users on Free, Team, or Business plans.With this new source, you can send SendGrid Marketing Campaigns mail events to your warehouse or any Segment destination, as well as further enrich customer profiles.For more information, see Segment's SendGrid Marketing Campaigns Source documentation. 

Consent enforcement in third party (Action and Classic) Reverse ETL Destinations is available to all users on the Business Tier plan.This feature enables customers using Reverse ETL to enforce end-user consent preferences by routing end user data only to destination categories they have consented to share data with.For more information, see the Consent in Reverse ETL documentation.

All users can now send their Reverse ETL alerts to a user-defined email and/or a Slack channel.This feature enables users of Reverse ETL Connections to receive alerts to a specific email address and/or Slack channel of their choosing.For more information, see Reverse ETL: Alerting.

Reverse ETL enables you to activate data from a warehouse and load it into 300+ downstream destinations. Azure as a Reverse ETL source is now Generally Available.

Source Volume alerting is now generally available for all Cloud Streaming Sources.When viewing a source, access the Alert tab and provide a percentage threshold to alert against positive or negative changes in the event volume emitted from the source compared to the previous 24 hours.For example, if you set a change percentage of 4%, Segment notifies you when your source ingests less than 96% or more than 104% of the typical event volume.Additionally, for this new alert and the preexisting Destination Delivery alert, you can now specify a specific email address as the recipient for a triggered alert and/or a Slack channel of your choosing (in-app alerts also remain an option).