We’re thrilled to announce that the launch of our completely reimagined Journeys product within Twilio Engage is now Generally Available to all Engage customers. Built from the ground up and based on your valuable feedback, the new Journeys empowers you to deliver more relevant, timely, and seamless customer experiences at every touchpoint.
What’s new in the Next Generation Journeys?
- 🔄 Real-Time Orchestration with Event Triggered Journeys:
- Automatically trigger and personalize outreach based on real-time customer actions—like cart abandonment, onboarding milestones, and more. No more relying only on drip campaigns. Now, you can react right when it matters.
- 🔎 Richer Personalization with Contextual Payloads & Data Access:
- Access all the details you need — including important contextual data from your triggering event and subsequent events performed in the Journey (product viewed, cart contents, membership status, etc.) — to simplify the delivery of highly relevant messages, when it matters most.
- 📈 Enhanced Builder Experience with improved Observability & Optimization:
- Effortlessly map out every customer touchpoint using our intuitive drag-and-drop builder, enhanced with rich activity tracking and comprehensive audit trails. This streamlined approach makes it simpler than ever to analyze, optimize, and scale your customer engagement strategies.
But wait, there’s more!
- Randomized Split: Unlock dynamic profile routing within Journeys for rapid A/B testing and data-driven analysis, making it easier to optimize engagement and outcomes.
- AdTech Support – Action List Destinations: Build targeted lists or audiences in destination platforms directly from event-triggered Journeys, enabling more precise and impactful engagement strategies.
- Editing & Versioning: Seamlessly update Journeys with new versions—without duplicating or deleting—simplifying workflow management and boosting flexibility.
- Multiple Activations Support: Send up to five different actions per Destination step, whether to the same or multiple locations, cutting down on workarounds and saving Journey step credits.
- Simultaneous Entries: Profiles now launch a new Journey instance with each triggering event, enabling personalized messaging and seamless support for transactional use cases every time an action is performed.
- And More!
This release empowers marketers to move at the speed of their customers—giving you the tools needed to deliver the right message, on the right channel, at the right time.
For more information review our docs and check out this article.