Segment University

Self-Serve Courses

Introduction to Segment

We take you on a tour of the Segment app and share our methods and spec

Implementation Planning

Dive into planning best practices, data governance, and tracking plans

Collect Data with Sources

Learn about the different Segment sources, the types, and how to configure them

Act on Data with Destinations

Take a deep dive into destinations and learn how to act on Segment data

Send Data to a Warehouse

Learn why and how to use a warehouse to capture data

Access Data with Warehouses

Learn the ins and outs of Data Warehouses and how to act on your raw data

Debugging and Troubleshooting

Become a Segment debugging expert and get value out of the Segment platform

Source & Destination Functions

Learn what source and destination functions are and how to create them

Identify Users

Learn how to tie a user to their actions and record attributes about them

Trait Activation & Improve ROI

Learn how Trait Activation helps you use traits to improve user identification

Build Audiences

Self-paced guidance on activating and building audiences in Engage

Build Journeys

Learn how to design customer journeys by using Segment Journey orchestration.

Linked Audiences & Data Graph

Use Linked Profiles, the Data Graph, Linked Events, and Audiences

Engage Premier Messaging

Build message templates, send emails, SMS, Broadcasts, Push Notifications, etc

Learn about Protocols

Create tracking plans, handle violations, transform bad data, etc

Real-time Personalization

Customize experiences for your users in real-time

Validate Connections

Learn a few tips within a Segment workspace to help validate connections

Track User Behaviors

Record actions and capture properties that describe those actions

Client-side vs. Server-side

Should you collect data on the Client or the Server?

Connection Modes

Should I send data to my destinations in cloud-mode or device-mode?

Engage

Learn how to maximize your use of Engage

Enriched Profile Sync

Synchronize identity-resolved customer data into a data warehouse

Predict Customer Behavior

Unlock insights into customer behavior, fine-tune marketing efforts, etc.

Activate Warehouse Data

Learn about Reverse ETL, what it is, how it works, and how to model data

Configure Consent Manager

Consent management, configuring categories, and enforcing in Reverse ETL

Segment University

Self-Serve Courses

Introduction to Segment

Implementation Planning

Collect Data with Sources

Act on Data with Destinations

Send Data to a Warehouse

Access Data with Warehouses

Debugging and Troubleshooting

Source & Destination Functions

Identify Users

Trait Activation & Improve ROI

Build Audiences

Build Journeys

Linked Audiences & Data Graph

Engage Premier Messaging

Learn about Protocols

Real-time Personalization

Validate Connections

Track User Behaviors

Client-side vs. Server-side

Connection Modes

Engage

Enriched Profile Sync

Predict Customer Behavior

Activate Warehouse Data

Configure Consent Manager

Certifications

Segment Implementation

Segment Certified Marketer

Suggest a New Course

Segment University

Self-Serve Courses

Certifications

Suggest a New Course

Sign up

Login with SSO

Login to the community

Login with SSO

Scanning file for viruses.

This file cannot be downloaded