We are excited to announce the release of the next phase of Segment Consent Management: Storing end-user consent preferences on their Unify Profiles is now in Private Beta!

Last year, we launched the ability to collect and enforce end-user consent preferences within Segment Connections and Reverse ETL when sharing data with 3P Destinations.

Now, using these same events, Segment will stamp these preferences on to the Segment Profile as traits. With this beta release, customers can leverage consent traits on the profile to manually enforce consent in Engage Audiences. For more information, see the Storing Consent on the Profile documentation and demo. 

If you would like to participate in this Beta, send me a message with your workspace id or slug.