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Marketing at Work for Impact

asked in Product Q&A

GA4 Destination Setup - Anyone open to double checking my Mapping?

Hi awesome community,I’m new to Segment and GA4. I have set up a GA4 test account and setup a Segment GA4 Web destination to push to it. I can see data is going into the test account (however it’s not yet 24 hours so detail limited). However, my test account is recording higher visitors than production.The GA4 Web destination setup is much more complex than the others I have done and I’m not sure it’s right.I don’t suppose anyone would be willing to do a video call with me to double-check my work?Thanks!Lorraine

Chauntel GreavesCommunity Manager

published in News & Updates

Q2 Feature Releases & UpdatesNews

This quarter, we focused on three major product investment themes: Warehouse Interoperability AI and Personalization Platform Extensibility This blog series covers the latest in feature releases in depth, and how they fit into these three areas. For the full list of features & updates YTD, visit our releases page.

Barrett Glasauer

asked in Product Q&A

Mapping Offline Click Conversions events from Segment Track to Conversion Action in Google Ads

We're having trouble mapping Offline Click Conversion events from our Segment Track calls to the appropriate Conversion Action in Google Ads.In the Segment destination, the mapping appears to be correct and the dashboard says we have hundreds of successful deliveries to Google Ads of our 2 track events. Test events also appear to get successful 200 responses.In the data payload, we're mapped to the correct Conversion Action ID and we're sending that, the Conversion timestamp and the email address of the user.In Google Ads Conversion Settings, we have the following:- Enhanced conversions for leads -> Managed through Google Tag Manager- Enhanced conversions -> Managed through Google Ads API. Recording Enhanced Conversions.For our Conversion Actions in Google Ads, we have the following:- Enhanced Conversion -> Managed through API. Enhanced conversions are being recorded.Google Ads are still showing each of our conversion actives as "Inactive" and showing 0s across the board.What

asked in Discussion

Value sensitivity when pulling audiences

Hi there, My team is just starting with an implementation. A few questions on the sensitivity when building audiences.1.I know in the past my team had issues with Lytic’s capitalization sensitivity ie: TRUE vs. true. Is Segment also sensitive to capitalizations.2.Can Segment accept a N or Y for a yes or no answer?3.Are there any other data sensitivities that come into play while building audiences?

Marketing at Work for Impact

asked in Product Q&A

How might I visualise my backend and frontend events on my website

Hi all,Sorry for the basic question. Is there a way I can see my backend and frontend events on the website? We have all the event names documented but there are many and I’m not always sure what page/section they are referring to.

asked in Product Q&A

Can Segment be configured to selectively hash certain data or fields when exporting data? #doublehashing

Has anyone experienced scenarios where hashed email addresses are fed into Segment? We need to create audiences that will be sent back to our Marketing estate, retaining the original encryption of the email addresses. My understanding is that Segment hashes the outbound audience list, which would result in the email field being double hashed. Is there a feature in Segment that allows us to choose which fields to hash? I presume this setting would be in the associated tracking plan?

posted in Product Q&A

Error in accepting team invitaion

Hello, may I know do anyone encounter this situation? My team member have send me a workspace to me invitation through the email. It requires me to sign in, but I have no account so I created one, after that I cannot get into the workspace, do there are any solutions?

asked in Product Q&A

Inherited property from previous events

In the context of an app implementation, we are using screen calls and track calls to collect events from our front-end.Is there a way, using destination functions or something else, to force track calls to inherit some of the properties from the preceding screen call? The idea is to add context to events in order to know on which screen they happened.This is needed in my case because some downstream destinations do not support this screen>event hierarchy and do not display screen properties to events. I see that Mixpanel has this concept of “borrowed property” which is cool but limited (and only works in Mixpanel obviously).Thanks!

asked in Product Q&A

I use segment to maintain audiences. At times I want to activate an audience by downloading a CSV file from segment and using it to trigger for example a discount for an audience. for each audience I would like to maintain a say 5% control group, so that I can prove the audience behavior is triggered by the discount. I don’t seem to be able to find a method within Segment to be able to do this. Instead I need to run my downloaded file through an SFMC feature that will split out a random group of 5% from the audience.Does anybody know of a way that such a task can be done within Segment itself. Creating for example a random 5% of the Audience in another audience that would then be the control group for that audience.

posted in Product Q&A

Salesforce sync success rate dropped

Getting the error response that the cookie consent policy expires. Has anyone encountered this?

Jeffrey Campbell

asked in Product Q&A

Qualaroo Destination not Receiving Identify payload

We have set up Qualaroo as a destination, and the tag is running fine. However we have identified a problem. We’re calling identify() from the server side which means the Qualaroo tag does not receive the traits and id payload via Segment’s _kiq.push() call, precisely because we are firing identify from the server-side.As a workaround to this issue we were considering adding a custom source function in order to trigger the identify call on the client side. We would use the page event to trigger the identify call. Something like this: async function onPage(event, settings) { let eventBody = request.json(); Segment.identify({ userId: eventBody.userId });} Question: is this possible? If so, are there any issues or risks with this approach?

Chauntel GreavesCommunity Manager

published in News & Updates

Product Announcement: An easier way build personalized audience segments using Linked AudiencesNews

🔗 Introducing Linked Audiences 🔗Designed to address the challenges both Data Teams and Marketers face with complex data processes, data pipelines to ensuring quality and compliance, Linked Audiences makes it easier and faster to create extremely targeted audience segments. Built on top of the Data Graph, Linked Audiences brings together warehouse data and real-time events for better profile enrichment and ultimately, better messaging. Read more about the release here and join us on June 25th, 12pm EST to learn more and ask questions.

asked in Product Q&A

Linking Hubspot Contacts to their primary Companies

Hi All,I’m hoping that some others that use Hubspot’s CRM + Segment to extract and load data from there may be able to help with a question that I have. In Hubspot’s CRM data model, there are Contacts (people) and Companies (businesses…these are basically the same thing as Accounts in Salesforce’s data model). Each Contact can be associated with zero, one, or many Companies (so Contacts:Companies is N:N). Additionally, there is a way to designate the association between a Contact and one single Company as the “primary” association. Out of the box, there do NOT appear to be any fields in the Contacts data the Segment fetches for us that offer either:The full list of IDs for associated Companies The ID of the primary associated CompanyI’d like to find a way to have Segment extract and load at least option #2 (ID of the primary associated Company) and ideally option #1 (full list of IDs for associated Companies). Has anyone found a way to accomplish this? If so, I’d really appreciate deta

Chauntel GreavesCommunity Manager

published in News & Updates

New native extensions for dbt and Git SyncNews

Newly released integrations with dbt and Git Sync... With the Segment x dbt integration, you can: Select dbt models to sync and version-controlled through git. Schedule syncs after dbt Cloud jobs Validate your model changes With the Segment x Git Sync integration, you now have all the great features of Git in your Segment workspace to manage version control across Segment resources. Learn more about both here. Interested in being an early adopter? Let our Product Team know by replying on this thread.

Saurabh Kanchan

asked in Product Q&A

Custom link based button inside engage email

Can we use a custom link as a ‘trait’ and then hyperlink it on a button in engage emails? I could not find a way to add a hyperlink to a button which is stored in a user trait. My use case - I want to send a personalised mail to my users which will be able to take them to their respective account pages (hence the custom link).

posted in Discussion

Google Lead Gen Form

Hey all, I thought I would share a tip here in case someone else finds it useful. Recently, we needed to set up an integration from Google Lead Gen. None of the standard integrations from Google suited our needs, and we didn't want to use Zapier due to the additional costs. So, we created a source function and used the webhook integration from Google Lead Gen. This setup allowed us to send data to any of the sources connected to Segment.To understand the payload, we connected the source function to Google Lead Gen and inspected the incoming data. We then wrote the source function to transform the data into the correct format.The new Action-Based destinations in Segment are also beneficial because they make the mapping configuration straightforward.!-->

posted in Discussion

How do you stack up?

It’s not perfectly up-to-date, as I made this almost 2 years ago now, but this is how we are putting Segment at the center of our world.SourcesWe currently have 16 sources, mostly various front and back end engineering systems, python, ruby, js as well as our ios and android apps. In our typical setup, we have both a staging and prod system connected for testing, but do not connect our staging into the Engage portion to keep data clean. Warehouse & BIAll of our data flows into Redshift and we visualize in Looker. This is a work in progress for sure, but every day we add new reports to get ourselves more campaign performance data.DestinationsThis is where it gets fun in my opinion. We have everything from FullStory to Braze, Branch to Hubspot, Zendesk to Survicate, Google Ads to Optimizely. Needless to say, its a handful. In total, our roadmap is to get to 20 tools. SOOOO….What’s in your stack?

posted in Discussion

Know a Marketing Engineer looking for a new gig?

Hi! My (super-cool) company, DistroKid, is looking for an experienced engineer who is used to working with Segment, among other marketing tools. The role would work with marketing but will still be part of the engineering organization.DistroKid is the easiest way for musicians to get their music into Spotify, Apple, Amazon, Tidal, TikTok, and YouTube. They distribute over 40% of new music to the world, and artists get to keep 100% of their earnings.Not only is the company mission cool, but the culture is even better. Click here to apply: https://distrokid.teamtailor.com/jobs/4157595-marketing-engineer

posted in Product Q&A

Using predictive lifetime value for Meta (FB) ads

I’ve created a predictive LTV trait and want to leverage it via FB ads, especially for new customer acquisition. Is this limited to pushing it as an audience and creating a lookalike etc or is there a more sophisticated way to use this to find likely high LTV new customers?

asked in Discussion

Survey Solution Suggestions

Hello everyone! We are looking for a potential replacement for Alchemer to run surveys and collect product feedback. We need something that allows for multiple questions, logic-based paths and easy, lightweight implementation. Ideally it would integrate with Segment for easy triggers from Segment track events and streaming of survey data to various destinations. White labeling and a lightweight SDK or cloud-based solution would be great as well. Anyone have a solution they would recommend?

asked in Product Q&A

Source Function Not Working as Expected

Hello all!We currently sync all of our Segment data into Snowflake but there is one event which has a format that upon Segments automatic un-nesting of properties into columns creates a column explosion and sync failure.To overcome this we have been proposed creating the below flow. Segment Source via Function - this function is defined to intercept the malformed property and correct it. Creating an identical event besides that one event property being changed. Segment webhook Destination - this is a webhook (actions) destination which has as input our source which brings in the malformed event. This destination has a mapping configured to send to the webhook url defined by the Segment Source via Function.All Testing is showing that the Source Function is behaving as expected where I can pass in an event with the malformed event and it corrects it. The webhook Destination when sending a test event shows that the event being sent was a success. The problem is that the Source, powered by

posted in Discussion

Linking unknown users to a business / account

Hello, I am exploring how we can use Segment to associate un/known users to un/known businesses. Has anyone top tips to share regarding this activity.To date we have mapped out the un/known contact identities and the priority order. We are about to undertake a similar exercise for the business/accounts.Thanks in advance Richard

asked in Product Q&A

RETL Mapping - Refresh Test Data

When editing a mapping for RETL and the source data has changed, the sample data and test data do not refresh. Is there a way to force the preview and test data to refresh?

Saurabh Kanchan

asked in Product Q&A

Integration of talon one and Segment engage

We use Segment Engage as our Engagement Platform and Talon One for promo handling. Wanted to check the viability of this use case if anyone else has tried this - When a user enters and audience/ or triggers an event, we want to generate a personalised promo code in Talon One and send it to Segment engage (in real timish) to send across to that user in an email. Specific question on this, how can we bring this incoming promo code from talon one into email template as a user trait. There is no default integration of Talon One and Segment for engagement use cases. (there is one for CDP data transfer, creating audience etc use case)

posted in Product Q&A

Giving access to a team member to create destination

This is my use case:I (Admin) have created a few sources. I have given access to source A to my team member, and they need to create a destination that links to source A. However, it seems like only I can create destination, and they cannot. Is there such a setting in User Access Management that would make this possible?The main point is that I don’t want to be the only one creating destinations, because I could make a mistake when connecting sources to destinations, since I have access to all sources. I’d rather someone who only has access to one source, create the destination.

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