Community Chatter

Hello, I am seeking information on Segment's Paid Media Connectors and their capabilities for SA360, Meta, LinkedIn, and Google Ads. I am aware that the existing connectors can match email addresses. However, our Marketing department is interested in matching based on emails as well as other fields like phone numbers and addresses. Are these features available in the current connectors? If not, has there been any development of custom connectors to accommodate these requirements?

Trying to get Segment events to deliver to Klayvio but having major issues. Track events are not being delivered. Have tried to map events but have been pretty unsuccessful here other than seemingly getting identify() to work. I keep receiving the below error: Segments docs on how to map events to Klayvio are pretty barebones. It also seems based on Segments docs that the Klayvio integration should be pretty seamless but that is definitely not the case in my experience. 

I'm seeking some insight on our GA4 (Cloud) setup. We have completed the setup on Segment. However, we're not seeing the audience appear in GA4 under 'audiences'. How do you typically send audience data to tGA4 account (Firebase) not web? We've reviewed and completed all the setup steps to the best of our knowledge.

Has anyone connected to reddit ads conversion api using the Destination Function? 

Hi Friends!We’ve started using Journeys some months ago, and as we’ve matured our use cases we’ve started experimenting with customer experiences.Would love some advice on how to chain journeys together. We have a use case to experiment the customer experience during a feature onboarding flow. We’d like to experiment with application onboarding experience, messaging, and in-app messaging.To do this, we need to split our audience into 3 branches. Each branch then moves the customer into a journey. (3 journeys) What i’m trying to do is create an “allocation” journey that branches the audience into 3 “random” branches. I’ve created a couple of test journeys to illustrate this.Then a “stream” journey that defines one experience. 

Hi awesome community,I’m new to Segment and GA4.  I have set up a GA4 test account and setup a Segment GA4 Web destination to push to it.  I can see data is going into the test account (however it’s not yet 24 hours so detail limited).  However, my test account is recording higher visitors than production.The GA4 Web destination setup is much more complex than the others I have done and I’m not sure it’s right.I don’t suppose anyone would be willing to do a video call with me to double-check my work?Thanks!Lorraine

Hi there, My team is just starting with an implementation. A few questions on the sensitivity when building audiences.1.I know in the past my team had issues with Lytic’s capitalization sensitivity ie: TRUE vs. true. Is Segment also sensitive to capitalizations.2.Can Segment accept a N or Y for a yes or no answer?​​​​​​​3.Are there any other data sensitivities that come into play while building audiences?

Hi all,Sorry for the basic question.  Is there a way I can see my backend and frontend events on the website?  We have all the event names documented but there are many and I’m not always sure what page/section they are referring to.

Has anyone experienced scenarios where hashed email addresses are fed into Segment? We need to create audiences that will be sent back to our Marketing estate, retaining the original encryption of the email addresses. My understanding is that Segment hashes the outbound audience list, which would result in the email field being double hashed. Is there a feature in Segment that allows us to choose which fields to hash? I presume this setting would be in the associated tracking plan?

Hello, may I know do anyone encounter this situation? My team member have send me a workspace to me invitation through the email. It requires me to sign in, but I have no account so I created one, after that I cannot get into the workspace, do there are any solutions?

In the context of an app implementation, we are using screen calls and track calls to collect events from our front-end.Is there a way, using destination functions or something else, to force track calls to inherit some of the properties from the preceding screen call? The idea is to add context to events in order to know on which screen they happened.This is needed in my case because some downstream destinations do not support this screen>event hierarchy and do not display screen properties to events. I see that Mixpanel has this concept of “borrowed property” which is cool but limited (and only works in Mixpanel obviously).Thanks!

I use segment to maintain audiences.  At times I want to activate an audience by downloading a CSV file from segment and using it to trigger for example a discount for an audience.  for each audience I would like to maintain a say 5% control group, so that I can prove the audience behavior is triggered by the discount.  I don’t seem to be able to find a method within Segment to be able to do this.  Instead I need to run my downloaded file through an SFMC feature that will split out a random group of 5% from the audience.Does anybody know of a way that such a task can be done within Segment itself.  Creating for example a random 5% of the Audience in another audience that would then be the control group for that audience.

Getting the error response that the cookie consent policy expires. Has anyone encountered this?

We have set up Qualaroo as a destination, and the tag is running fine.  However we have identified a problem.  We’re calling identify() from the server side which means the Qualaroo tag does not receive the traits and id payload via Segment’s _kiq.push() call, precisely because we are firing identify from the server-side.As a workaround to this issue we were considering adding a custom source function in order to trigger the identify call on the client side.  We would use the page event to trigger the identify call. Something like this: async function onPage(event, settings) {   let eventBody = request.json();   Segment.identify({   userId: eventBody.userId });} Question: is this possible?  If so, are there any issues or risks with this approach?

Can we use a custom link as a ‘trait’ and then hyperlink it on a button in engage emails? I could not find a way to add a hyperlink to a button which is stored in a user trait. My use case - I want to send a personalised mail to my users which will be able to take them to their respective account pages (hence the custom link). 

Hey all, I thought I would share a tip here in case someone else finds it useful. Recently, we needed to set up an integration from Google Lead Gen. None of the standard integrations from Google suited our needs, and we didn't want to use Zapier due to the additional costs. So, we created a source function and used the webhook integration from Google Lead Gen. This setup allowed us to send data to any of the sources connected to Segment.To understand the payload, we connected the source function to Google Lead Gen and inspected the incoming data. We then wrote the source function to transform the data into the correct format.The new Action-Based destinations in Segment are also beneficial because they make the mapping configuration straightforward.!--> 

It’s not perfectly up-to-date, as I made this almost 2 years ago now, but this is how we are putting Segment at the center of our world.SourcesWe currently have 16 sources, mostly various front and back end engineering systems, python, ruby, js as well as our ios and android apps. In our typical setup, we have both a staging and prod system connected for testing, but do not connect our staging into the Engage portion to keep data clean. Warehouse & BIAll of our data flows into Redshift and we visualize in Looker. This is a work in progress for sure, but every day we add new reports to get ourselves more campaign performance data.DestinationsThis is where it gets fun in my opinion. We have everything from FullStory to Braze, Branch to

Hi! My (super-cool) company, DistroKid, is looking for an experienced engineer who is used to working with Segment, among other marketing tools. The role would work with marketing but will still be part of the engineering organization.DistroKid is the easiest way for musicians to get their music into Spotify, Apple, Amazon, Tidal, TikTok, and YouTube. They distribute over 40% of new music to the world, and artists get to keep 100% of their earnings.Not only is the company mission cool, but the culture is even better. Click here to apply: https://distrokid.teamtailor.com/jobs/4157595-marketing-engineer

I’ve created a predictive LTV trait and want to leverage it via FB ads, especially for new customer acquisition.  Is this limited to pushing it as an audience and creating a lookalike etc or is there a more sophisticated way to use this to find likely high LTV new customers?

Hello everyone! We are looking for a potential replacement for Alchemer to run surveys and collect product feedback. We need something that allows for multiple questions, logic-based paths and easy, lightweight implementation. Ideally it would integrate with Segment for easy triggers from Segment track events and streaming of survey data to various destinations. White labeling and a lightweight SDK or cloud-based solution would be great as well. Anyone have a solution they would recommend? 

Hello all!We currently sync all of our Segment data into Snowflake but there is one event which has a format that upon Segments automatic un-nesting of properties into columns creates a column explosion and sync failure.To overcome this we have been proposed creating the below flow. Segment Source via Function - this function is defined to intercept the malformed property and correct it. Creating an identical event besides that one event property being changed. Segment webhook Destination - this is a webhook (actions) destination which has as input our source which brings in the malformed event. This destination has a mapping configured to send to the webhook url defined by the Segment Source via Function.All Testing is showing that the Source Function is behaving as expected where I can pass in an event with the malformed event and it corrects it. The webhook

Hello, I am exploring how we can use Segment to associate un/known users to un/known businesses. Has anyone top tips to share regarding this activity.To date we have mapped out the un/known contact identities and the priority order. We are about to undertake a similar exercise for the business/accounts.Thanks in advance Richard

When editing a mapping for RETL and the source data has changed, the sample data and test data do not refresh.  Is there a way to force the preview and test data to refresh?

We use Segment Engage as our Engagement Platform and Talon One for promo handling. Wanted to check the viability of this use case if anyone else has tried this - When a user enters and audience/ or triggers an event, we want to generate a personalised promo code in Talon One and send it to Segment engage (in real timish) to send across to that user in an email. Specific question on this, how can we bring this incoming promo code from talon one into email template as a user trait. There is no default integration of Talon One and Segment for engagement use cases. (there is one for CDP data transfer, creating audience etc use case)