I’ve created a predictive LTV trait and want to leverage it via FB ads, especially for new customer acquisition.
Is this limited to pushing it as an audience and creating a lookalike etc or is there a more sophisticated way to use this to find likely high LTV new customers?
It is not limited to pushing it as an audience. You can also add this to your data warehouse and use as an additional variable for data analysis.
It is not limited to pushing it as an audience. You can also add this to your data warehouse and use as an additional variable for data analysis.
Thanks Andrew. Good to know it can be used for data analysis but what I’m really trying to determine is how to leverage it via Meta (FB/IG) ads for new customer acquisition. e.g can I somehow push via CAPI or is it really just an audience to use for lookalikes.
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