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128 Topics
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Aiman Iftikhar
asked in Product Q&A
How to compare computed traits?

Hello,I am currently tracking almost all the important events on our e-commerce website. Now, I want to use this data to send an abandoned cart email to the customer.How can I filter out the abandoned carts?I was thinking if the customer didn’t purchase anything in the next two hours then I can trigger it but if customer has removed an item from cart before that it can be empty.So what will be a good strategy?I am saving cart id but i am unable to compare last cart id of item added to cart and item purchased with each other. 

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Andrew Ferreira
Andrew Ferreira
posted in Discussion
RETL vs SQL Traits

Since RETL was released I am debating whether or not RETL is a replacement for SQL Traits. What you think?

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Tyler Nelson
Tyler Nelson
posted in Discussion
Share your Segment Tips

As the end of the year approaches, it’s time to look back on 2024.What is one Segment tip or best practice that helped you to reach your goals this year? Feel free to share either a specific bit of Segment knowledge, or an overall use-case flow that you utilized to get the most out of your data.Celebrate Year 1 of Segment Community with us. Participating in this discussion makes you eligible to receive Segment Merch! More info here.

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Tyler Nelson
Tyler Nelson
posted in Discussion
Share your 2025 Data Goals

2025 is fast approaching. How are you planning to improve your data collection and utilization in the new yearWhether it’s adding new channels, enriching your data collection, or improving your downstream processes, let us know what you most want to accomplish to meet your business goals.Celebrate Year 1 of Segment Community with us. Participating in this discussion makes you eligible to receive Segment Merch! More info here. 

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Ramanathan Murugappan
asked in Discussion
Progressive Web Application as a Source

Hello!Has anyone used Segment together with a PWA Source? My current set up has a React based website as Source and the Team is looking at offering an app-like experience in 2025. From what I understand, Page calls need some attention. And then there is offline activities that need looking into.Can events from both regular website and PWA flow to the same single Javascript Source? If I do that, how can I tell regular web usage apart from PWA?Another option would be to add a second Javascript Source. Prefer not to go down this path as I'll have to manage 2 copies of all the Destinations

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Triptease Admin
asked in Product Q&A
Impact of Changing groupId on Existing Segment Destinations (Mixpanel & Intercom)

Hi everyone,We're integrating a new destination into Segment that requires us to change the groupId in our Group API calls. Currently, the groupId is set to customer_name (e.g., "CUSTOMERNAME"), which is a recognized unique identifier in our business. However, the new destination requires the groupId to be customer_key, a different unique identifier that maps 1:1 with customer_name but is represented as a string like "c9r0239nfoe".The issue is that we also use Mixpanel and Intercom as destinations, both of which receive data from our existing Segment API calls. I’m trying to understand:What impact will changing the groupId upstream have on these existing destinations? Will the data in Mixpanel or Intercom become fragmented (e.g., old data linked to customer_name and new data linked to customer_key)? Are there best practices for managing such a transition to ensure data consistency across all destinations?If anyone has experience with this or similar scenarios, I’d greatly appreciate yo

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Chris Carrel
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David Alejandro Flores Ihuit
asked in Product Q&A
Events and general information

Is there a way to access the "event" history of each user and not just the last 14 days? Is it also possible to see a list with the options of my events, even those that are inactive?

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Tyler Nelson
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Julia Gaj
posted in Discussion
A recipe for fast-tracing your loyalty program

Interested in building better loyalty flows within Segment? I’ve gone over Segment and Voucherify integration to see how to use the power of both to improve key loyalty workflows with no extra dev work. Here are some nuggets I found:Using Segment’s computed traits to enrich member profiles with specific behavioral data like how often someone shops or visits your store. Then using this data within Voucherify to build new reward actions and member segments.  Using Insert Functions to set up specific triggers that automatically reward members – like sending them a reward coupon from Voucherify when they hit a loyalty milestone. I’d love to hear other stories from the Community on specific Segment’s features that helped you build better loyalty journeys!If you want to full scoop, here’s the recipe with some loyalty flows described in more detail: https://segment.com/recipes/fast-track-loyalty-program-voucherify-twilio-segment/  

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Dan Huru
asked in Product Q&A
Send User Activity to GA4/Google Ads through Segment

We're looking to push existing Segment.io events to GA4 or Google Ads to optimize GAds for certain in-app events such as buying a subscription. User signed up on our website. We registered this event with the help of Google Ads script as conversion, and the contacts of user appear in segment. Once the user will convert into paying user according to Segment, can we send this event back as offline conversion to Google Ads via your API integration?We managed to send event to GA4 using GA4 Cloud Destination (they appear as successfully sent) but we can't see them in GA4.We need some help to make this work.

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Kartikey Chauhan
asked in Product Q&A
How to setup reverseETL for identify events

I am using Big Query as a reverse ETL source and a webhook to dittofeed as the destination.The issue I am facing is that I want to set the `type` property to be `identify` for the reverse etl records, but segment by default is setting them to be `track`.Is there any way I can change the events for certain models be to be `identify`?Thanks!

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Tyler Nelson
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Khalid Mahmood
posted in Discussion
Multiple Domains

Hi,I have 15 different content websites on different domains. If I visit first domain example abc.com, I get A123 as anonymous_id but when I visit 2nd domain def.com, I get D987 as anonymous_id. What I want to achieve is for Segment to know, it was me on both domains.I can use query string for 2 domains but for 15, it gets complicated. Is there a better solution? Thanks,

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max_kyve
asked in Product Q&A
How to track CLI usage and protect write-key?

Hey everybody, I was wondering what would be the best way to use Segment within a CLI tool. Should we directly embed the write-key and send data to Segment or should we use a proxy service which then redirects the data to Segment?How do we protect against abuse? Everybody can just extract the write-key and spam anonymous_ids to exhaust our MTUs.  Best,Max

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Tyler Nelson
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Barrett Glasauer
asked in Product Q&A
Mapping Offline Click Conversions events from Segment Track to Conversion Action in Google Ads

We're having trouble mapping Offline Click Conversion events from our Segment Track calls to the appropriate Conversion Action in Google Ads.In the Segment destination, the mapping appears to be correct and the dashboard says we have hundreds of successful deliveries to Google Ads of our 2 track events. Test events also appear to get successful 200 responses.In the data payload, we're mapped to the correct Conversion Action ID and we're sending that, the Conversion timestamp and the email address of the user.In Google Ads Conversion Settings, we have the following:- Enhanced conversions for leads -> Managed through Google Tag Manager- Enhanced conversions -> Managed through Google Ads API. Recording Enhanced Conversions.For our Conversion Actions in Google Ads, we have the following:- Enhanced Conversion -> Managed through API. Enhanced conversions are being recorded.Google Ads are still showing each of our conversion actives as "Inactive" and showing 0s across the board.What

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Brian Forster
asked in Discussion
Non-User Level Data

Does segment support options for importing non-user level data?  i.e. Product Catalog, Class Schedule etc.  The use case would be to get a class schedule from Zoom api then when the actual attendee data is ingested the class metadata would be available as additional data points for segmenting etc.

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Mahender Chintalapally
posted in Product Q&A
How to Capture UTM Parameters with Google Login and Google One Tap Login

Hi Fellow Segmenters,  We use segment to route the events from backend to all internal tools. I have a marketing data attribution issue with utm paramters values are not passed from root domain to a sub domain that loads after users signups up for a trial (with Google Account / OneTapgmail signin method).  Examples:Root domain: example.comSubdomain after signing up: app.example.comThere is an option for users to use google sign or google on tap sign with gmail to signup for the account. Whenever the users chooses to use google account signin or google onetap sign-in, we are loosing the utm paramters and all the data is attributed as direct. The question: how can I pass utm paramters and their values from example.com?utm_source=google  to app.example.com?utm_source=google after the google account login method is used  via Segment? Any help or solution on this is much appreciated.  Best regardsMahender

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Chris Carrel
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Stefanie Scheer
asked in Product Q&A
Using Segment with Shopify: Checkout events can no longer be pushed from Segment to Meta and Google

Hi Community,We have a webshop on Shopify and using Segment as our CDP.For over 5 months now, we have had the problem that all events that we track in the checkout are tracked correctly in Segment, but can no longer be pushed on to the performance channels (Meta and Google). All other events continue to arrive in the channels as intended. We suspect that Shopify is blocking the transfer of checkout events, but we can't really get any further with the support.Does anyone here have the same problem and can help or another idea as to why this could be? Thank you very much!

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Chris Carrel
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Nikhil Baisoya
asked in Product Q&A
Fetch Event By APi

Hi,I want to fetch event from segment without destination. Is there api where we can fetch event from segment.

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Chris Carrel
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Mauricio Santos
asked in Product Q&A
Execute an Identify Call in my Segment workspace from a Destination Function on the onPage event

I do not have development resources in my company that help to create an Identify call from my website. As a temporary solution I’m planning to execute the Identify Call from a Destination Function in the same workspace on the onPage event (as I have the Segment source already configured so I’m receiving page calls from that website). Is this possible?Thanks in advance!

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Chris Carrel
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Nikitas Filosofof
asked in Product Q&A
GDPR Compliance and Consent Management in Plans Other than Business Tier

Hi Segment Community, I’m currently working on a project where GDPR compliance is non-negotiable, and I need to ensure that user consent preferences are fully respected and enforced. After reviewing the documentation, comprehensive consent management and control over what data is sent to which destinations is only emphasized in the Business tier. Doc link. So, Is any level of consent control possible in the Team or Free plans? Specifically: 1. Can I control which destinations (e.g., Google Analytics, Mixpanel) are activated based on user consent preferences in the lower tiers, or is that only available in the Business plan?2. Are cheaper plans at risk of being non-compliant with GDPR because they lack consent enforcement features, or are there any workarounds that allow at least some control over tracking and data sharing?3. There used to be (now deprecated) open source project from Segment where one could enable different destinations based on consent when initialising Segment — can t

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Tyler Nelson
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Ege Ersoz
posted in Discussion
Best way to track conversions for Google Ads?

Trying to figure out how to track conversions for ad clicks. I currently send GCLID to Google Analytics 4, but have no way of telling whether GA4 will pick it up as an ad-based conversion and send it to Google Ads. (On the Google side, I have GA4 linked to Google Ads with key events marked as conversion actions.)Here’s my setup: when a user arrives on the site with a gclid in the URL, I store the gclid in a cookie. After they sign up for a free trial and finish the onboarding (inside the web app), I send a “New Signup” event from the server to Segment with the user’s email and gclid from the cookie. Then I have a Google Analytics 4 Cloud destination set up like this:I have no idea if this will work though, since Google doesn’t provide a mechanism for actually testing ad clicks. Do I have the mapping set up correctly?I also played around with the Google Ads Conversion destination. My understanding is that it’s a way of bypassing Google Analytics and sending conversions directly to Googl

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Khalid Mahmood
posted in Discussion
Destination Insert Functions

Hi All,I have a use case where I want to pass track and identify events to Sailthru. Sailthru only takes in traits as input. Track events have properties so i wrote down a destination insert function to change properties to traits but it is not working.Has anyone else worked on a similar thing and has a better solution? Thanks

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Gavin Cameron
asked in Product Q&A
How does Segment calculate MTUs for Facebook Ads source, given the collectiosn are all aggregared data?

My understanding is that billing is based on MTUs. The Facebook Ads source pulls in several table collections.Since these tables are aggregated at the date, campaign, adset level, how should I estimate MTU based billing for this source? There’s no user level data here, it’s all rolled up.

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Tyler Nelson
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Moni Moghrabi
posted in Discussion
Facebook Page Insights

Hello Segment community,I am trying to connect our Facebook page as a source in Segment to pull the page insights data into our warehouse. Looking at metrics such as: page_impressions page_engaged_users page_posts_impressions page_fan_addsWas thinking of setting a Python script that pulls the metrics from Graph API endpoints then send to Segment as custom events using HTTP API.I tried connecting the Facebook ads cloud object source in Segment but this would only get us paid campaigns insights as Collections. Any thoughts on how to achieve so? It would be good to know if any in the community tackled in this pipeline via Segment.Cheers,Moni 

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Chauntel Greaves
Segmenter
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Anurag
posted in Discussion
Klaviyo Issue : facing Issue with the latest update of Segment UI

After the latest Segment UI update, I encountered an error where custom attributes cannot be added to new profile data when sending it from Segment to Klaviyo. Specifically, there’s no option to map the field when the “upsert profile” setting is selected for Klaviyo as a destination. This issue does not affect existing events, which continue to work fine. this is only happening in case an upsert profile is selected in Klaviyo as a destination  

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Chauntel Greaves
Segmenter
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Florian
posted in Discussion
Consent Management with a Team Plan?

Hi,About Consent Management with Segment, do we need a Business subscription or is it possible with a Team subscription (and our own CMP, Axeptio)?Because in this blog post it says it's “available for all Segment customers”, but in this other blog post it says “for all Business Tier customers at Twilio Segment”.Thank you,

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Chauntel Greaves
Segmenter

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