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Why should I use GTM destination on Segment and what are the use cases that can be achieved ?

  • February 21, 2025
  • 1 reply
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I want to understand the benefits of choosing to put GTM destination on the Segment tool. As GTM can be directly implemented why use segment and what possible use case can be achieved via that.

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  • February 26, 2025

The events from analytics.js will automatically populate to the GTM dataLayer, and you can use those events to trigger tags, that’s the bonus.


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