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Integrating Website Event Tracking in Segment via Tealium IQ, GTM, or Other Tag Management Systems

  • February 27, 2025
  • 1 reply
  • 71 views

If a website is already utilizing a tag management system (such as Tealium iQ, Google Tag Manager, or another tool), would it be possible to leverage the existing setup to send website events to Segment? If so, what are the best practices for implementing this integration? Additionally, are there any official documents or resources available to guide this process?

1 reply

Chauntel Greaves
Segmenter
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Hi ​@SURYA TEJA - this is possible although we typically recommend implementing Segment directly for a number of reasons. You can read more about key considerations when leveraging an existing setup here.