Hello,
I am currently tracking almost all the important events on our e-commerce website. Now, I want to use this data to send an abandoned cart email to the customer.
How can I filter out the abandoned carts?
I was thinking if the customer didn’t purchase anything in the next two hours then I can trigger it but if customer has removed an item from cart before that it can be empty.
So what will be a good strategy?
I am saving cart id but i am unable to compare last cart id of item added to cart and item purchased with each other.
Question
How to compare computed traits?
+1
+3Hey Aiman,
As you mentioned, most computed traits can only be compared against constants.
I had a bit of a chat with our team and one possible solution would be to tackle this with SQL, Reverse ETL and profiles sync. If you’d like to explore that option, I can see if I can get some more information on it.
For now, you can try building out an audience where computed trait “added to cart count” > 0, computed trait “removed from cart count” = 0, and “did not perform item ordered” - all during a certain period of time. This will drop users that have done a bit of cart shuffling, but should capture anyone that added items and then abandoned their session.
I’ll do a bit more digging on this.
Cheers,
Tyler
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