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Tyler NelsonSegmenter

published in News & Updates

Nominate your Company for our First Ever Customer Awards

We’re currently accepting nominations (through December 6th) for our Excellence in Engagement Awards and want to hear from you!Excellence in Data and AI - Are you leveraging data and AI to create impactful customer interactions? Excellence in Communication - Have you perfected the ability to connect with your customers through their preferred channels Excellence in Optimization - Do you want to showcase how you've achieved operational efficiency for your customer-facing teams? Excellence in Trust - Are you a global organization that maintains rigorous standards for compliance, security, and data privacy?If any of these categories resonate with you, we invite you to submit your nomination. Unsure if you're the right person to submit the nomination? Please share with your leadership teams.Overview and FAQs here.

1 day ago

David Alejandro Flores Ihuit

asked in Product Q&A

Events and general information

Is there a way to access the "event" history of each user and not just the last 14 days? Is it also possible to see a list with the options of my events, even those that are inactive?

A recipe for fast-tracing your loyalty program

Interested in building better loyalty flows within Segment? I’ve gone over Segment and Voucherify integration to see how to use the power of both to improve key loyalty workflows with no extra dev work. Here are some nuggets I found:Using Segment’s computed traits to enrich member profiles with specific behavioral data like how often someone shops or visits your store. Then using this data within Voucherify to build new reward actions and member segments. Using Insert Functions to set up specific triggers that automatically reward members – like sending them a reward coupon from Voucherify when they hit a loyalty milestone. I’d love to hear other stories from the Community on specific Segment’s features that helped you build better loyalty journeys!If you want to full scoop, here’s the recipe with some loyalty flows described in more detail: https://segment.com/recipes/fast-track-loyalty-program-voucherify-twilio-segment/

1 day ago

Dan Huru

asked in Product Q&A

Send User Activity to GA4/Google Ads through Segment

We're looking to push existing Segment.io events to GA4 or Google Ads to optimize GAds for certain in-app events such as buying a subscription. User signed up on our website. We registered this event with the help of Google Ads script as conversion, and the contacts of user appear in segment. Once the user will convert into paying user according to Segment, can we send this event back as offline conversion to Google Ads via your API integration?We managed to send event to GA4 using GA4 Cloud Destination (they appear as successfully sent) but we can't see them in GA4.We need some help to make this work.

How to setup reverseETL for identify events

I am using Big Query as a reverse ETL source and a webhook to dittofeed as the destination.The issue I am facing is that I want to set the `type` property to be `identify` for the reverse etl records, but segment by default is setting them to be `track`.Is there any way I can change the events for certain models be to be `identify`?Thanks!

141

6 days ago

Tyler NelsonSegmenter

published in News & Updates

Workshop: Intelligent Marketing with AI

AI Webinar: Unlocking Intelligent Marketing Discover how to elevate your marketing and accelerate development outcomes with innovating AI features and use cases in the Segment CDP.Who Should Attend? Marketing leaders, developers, e-commerce managers, and anyone aiming to boost customer engagement and sales through AI-driven solutions.SESSION 1: Register HereTuesday, November 19, 2024 · 1:00 p.m. (PDT) SESSION 2: Register HereMonday, November 25, 2024 · 11:00 (UTC) All sessions wrap up with live Q&A. See you there!

Hi,I have 15 different content websites on different domains. If I visit first domain example abc.com, I get A123 as anonymous_id but when I visit 2nd domain def.com, I get D987 as anonymous_id. What I want to achieve is for Segment to know, it was me on both domains.I can use query string for 2 domains but for 15, it gets complicated. Is there a better solution? Thanks,

1694

8 days ago

Tyler NelsonSegmenter

published in News & Updates

Webinar: Q4 Product Releases + Live Q&A

What’s New with Segment: Q4 Product Releases + Live Q&A During this live session, you’ll get an exclusive look at our upcoming product releases and our future product roadmap. Plus, you’ll have a chance to engage with our team during the live Q&A, so get your questions ready!AgendaGain a holistic view of customers with unified profiles Unlock deeper personalization capabilities with AI Achieve faster time to valueRegister HereThursday, November 21st, 2024 · 9:00 a.m. (PDT) See you there! Interested in learning more about Product Releases? Check out:Q4 Releases to date All Q3 Releases

How to track CLI usage and protect write-key?

Hey everybody, I was wondering what would be the best way to use Segment within a CLI tool. Should we directly embed the write-key and send data to Segment or should we use a proxy service which then redirects the data to Segment?How do we protect against abuse? Everybody can just extract the write-key and spam anonymous_ids to exhaust our MTUs. Best,Max

Linking Hubspot Contacts to their primary Companies

Hi All,I’m hoping that some others that use Hubspot’s CRM + Segment to extract and load data from there may be able to help with a question that I have. In Hubspot’s CRM data model, there are Contacts (people) and Companies (businesses…these are basically the same thing as Accounts in Salesforce’s data model). Each Contact can be associated with zero, one, or many Companies (so Contacts:Companies is N:N). Additionally, there is a way to designate the association between a Contact and one single Company as the “primary” association. Out of the box, there do NOT appear to be any fields in the Contacts data the Segment fetches for us that offer either:The full list of IDs for associated Companies The ID of the primary associated CompanyI’d like to find a way to have Segment extract and load at least option #2 (ID of the primary associated Company) and ideally option #1 (full list of IDs for associated Companies). Has anyone found a way to accomplish this? If so, I’d really appreciate deta

Mapping Offline Click Conversions events from Segment Track to Conversion Action in Google Ads

We're having trouble mapping Offline Click Conversion events from our Segment Track calls to the appropriate Conversion Action in Google Ads.In the Segment destination, the mapping appears to be correct and the dashboard says we have hundreds of successful deliveries to Google Ads of our 2 track events. Test events also appear to get successful 200 responses.In the data payload, we're mapped to the correct Conversion Action ID and we're sending that, the Conversion timestamp and the email address of the user.In Google Ads Conversion Settings, we have the following:- Enhanced conversions for leads -> Managed through Google Tag Manager- Enhanced conversions -> Managed through Google Ads API. Recording Enhanced Conversions.For our Conversion Actions in Google Ads, we have the following:- Enhanced Conversion -> Managed through API. Enhanced conversions are being recorded.Google Ads are still showing each of our conversion actives as "Inactive" and showing 0s across the board.What

1003

19 days ago

Tyler NelsonSegmenter

published in Discussion

Help us Improve Segment Community

We are constantly adding new resources, and we’re looking for your input! What content or features would you like to see in Community? Additional Segment University courses on specific product features, new guides on specific use cases, events such as ask-me-anything sessions?Drop a reply in this discussion and let us know how we can expand our resources and provide knowledge to aid your Segment journey!

Does segment support options for importing non-user level data? i.e. Product Catalog, Class Schedule etc. The use case would be to get a class schedule from Zoom api then when the actual attendee data is ingested the class metadata would be available as additional data points for segmenting etc.

562

21 days ago

Mahender Chintalapally

posted in Product Q&A

How to Capture UTM Parameters with Google Login and Google One Tap Login

Hi Fellow Segmenters, We use segment to route the events from backend to all internal tools. I have a marketing data attribution issue with utm paramters values are not passed from root domain to a sub domain that loads after users signups up for a trial (with Google Account / OneTapgmail signin method). Examples:Root domain: example.comSubdomain after signing up: app.example.comThere is an option for users to use google sign or google on tap sign with gmail to signup for the account. Whenever the users chooses to use google account signin or google onetap sign-in, we are loosing the utm paramters and all the data is attributed as direct. The question: how can I pass utm paramters and their values from example.com?utm_source=google to app.example.com?utm_source=google after the google account login method is used via Segment? Any help or solution on this is much appreciated. Best regardsMahender

Using Segment with Shopify: Checkout events can no longer be pushed from Segment to Meta and Google

Hi Community,We have a webshop on Shopify and using Segment as our CDP.For over 5 months now, we have had the problem that all events that we track in the checkout are tracked correctly in Segment, but can no longer be pushed on to the performance channels (Meta and Google). All other events continue to arrive in the channels as intended. We suspect that Shopify is blocking the transfer of checkout events, but we can't really get any further with the support.Does anyone here have the same problem and can help or another idea as to why this could be? Thank you very much!

Hi,I want to fetch event from segment without destination. Is there api where we can fetch event from segment.

472

26 days ago

Tyler NelsonSegmenter

published in News & Updates

Segment University: FREE Courses & CertificationsNews

All Segment certifications are now free for Segment customers Segment University provides learning and insights ranging from implementation fundamentals to advanced features. Coursework and certifications can be accessed for free by logging in with your Segment account. Become a Segment expert and get certified!Segment Implementation Certification Segment Marketer Certification Not sure where to start? Browse the course catalog or check out courses suggested for technical users in Segment. Wanting to learn more about a specific area of Segment? Start a Discussion and let us know what course you would like to see!

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27 days ago

Tyler NelsonSegmenter

published in News & Updates

CDP Week: Virtual SummitNews

Reimagine Intelligent Engagement in the AI Era Join us for our fourth annual CDP Week. This year’s three-day virtual summit promises to be more insightful than ever before, bringing together industry leaders from Fidelity, IBM, Google Cloud, and more to share their secrets to unlocking precise customer engagement. You’ll walk away with: Inspiration to leverage AI to unlock customer insights and deliver personalized experiences that drive loyalty and sustainable growth Insights to stay ahead of the evolving digital advertising landscape while optimizing your strategy and driving campaign efficiency Strategies to maintain a source of truth in the warehouse and activate unified customer profiles downstream - empowering every team with self-serve access to trusted data OCTOBER 29 - 31: Register Here With intelligent engagement, real-time context, and AI-driven workflows, you’ll learn how to increase revenue, optimize conversions and build stronger customer relationships.See you there!

Execute an Identify Call in my Segment workspace from a Destination Function on the onPage event

I do not have development resources in my company that help to create an Identify call from my website. As a temporary solution I’m planning to execute the Identify Call from a Destination Function in the same workspace on the onPage event (as I have the Segment source already configured so I’m receiving page calls from that website). Is this possible?Thanks in advance!

1141

28 days ago

Tyler NelsonSegmenter

published in News & Updates

Q4 Feature Releases & UpdatesNews

Check out the latest releases to date in Q4 Linked Audience Activation ImprovementsSegment updated the Linked Audience Activation UI to make the set up for Activations easier with these new improvements: The destination-level settings moved out of the side panel. The new Configuration tab gives you a shareable URL to a specific activation configuration that allows multiple teams to collaborate on the mapping. The UI now displays onboarding instructions on how to get started with Activations. Linked Audience Runs Log Generally AvailableThe Linked Audiences Runs Log is now Generally Available. View granular runs information about your linked audience runs, such as start time, run duration, run result, and change summary.Linked Audiences Supports EU InfrastructureUsers utilizing Regional Segment can now build Linked Audiences on EU infrastructure as part of Regional Segment.BigQuery Supported as Linked Audience Warehouse Source in Public BetaData Graph now supports BigQuery

GDPR Compliance and Consent Management in Plans Other than Business Tier

Hi Segment Community, I’m currently working on a project where GDPR compliance is non-negotiable, and I need to ensure that user consent preferences are fully respected and enforced. After reviewing the documentation, comprehensive consent management and control over what data is sent to which destinations is only emphasized in the Business tier. Doc link. So, Is any level of consent control possible in the Team or Free plans? Specifically: 1. Can I control which destinations (e.g., Google Analytics, Mixpanel) are activated based on user consent preferences in the lower tiers, or is that only available in the Business plan?2. Are cheaper plans at risk of being non-compliant with GDPR because they lack consent enforcement features, or are there any workarounds that allow at least some control over tracking and data sharing?3. There used to be (now deprecated) open source project from Segment where one could enable different destinations based on consent when initialising Segment — can t

471

1 month ago

Chauntel GreavesCommunity Manager

published in News & Updates

Q3 Feature Releases & UpdatesNews

On Demand: What’s New with Segment: Q3 2024 Product Releases + Live Q&A----Below are the latest releases to date for Q3:Suggested Mappings RETL General Availability & Connections Public Beta Automate your source mappings. Suggested Mappings provides you with mapping suggestions while allowing you to tweak and perfect each mapping. Duplicate Destination Mappings in General AvailabilityQuickly make a copy of an existing mapping with a destination, including all configurations and enrichmentsLinked Audiences and Data Graph General AvailabilityLinked Audiences and Data Graph are now Generally Available for Snowflake & Databricks. Linked Audiences empower marketers to create targeted audiences by combining behavioral data from the Segment Profile and warehouse entity data within a self-serve, no-code interface - accelerating audience creation, enabling precise targeting, enhancing customer personalization, and optimizing marketing spend without the need for constant data team su

1181

1 month ago

Tyler NelsonSegmenter

published in News & Updates

November Segment 101 Enablement Sessions

Unlock the Power of Intentional Data Collection! Join us for our Segment 101 Webinar, an essential introduction to the Segment Customer Data Platform (CDP). These regional enablement sessions provide a step-by-step overview of the Segment CDP, use case recommendations and best practices for getting started. All sessions wrap up with live Q&A.NAMER: Register HereThursday, November 7th, 2024 · 9:00 a.m. (PDT) EMEA: Register HereThursday, November 7th, 2024 · 09:00 (UTC) APAC: Register HereThursday, November 7th, 2024 · 13:00 (GMT+9) Don’t miss your chance to transform your approach to customer data with Segment. Gain the insights and tools you need to collect, unify, and leverage your data effectively. Register now and start driving meaningful data-driven decisions for your business.

Best way to track conversions for Google Ads?

Trying to figure out how to track conversions for ad clicks. I currently send GCLID to Google Analytics 4, but have no way of telling whether GA4 will pick it up as an ad-based conversion and send it to Google Ads. (On the Google side, I have GA4 linked to Google Ads with key events marked as conversion actions.)Here’s my setup: when a user arrives on the site with a gclid in the URL, I store the gclid in a cookie. After they sign up for a free trial and finish the onboarding (inside the web app), I send a “New Signup” event from the server to Segment with the user’s email and gclid from the cookie. Then I have a Google Analytics 4 Cloud destination set up like this:I have no idea if this will work though, since Google doesn’t provide a mechanism for actually testing ad clicks. Do I have the mapping set up correctly?I also played around with the Google Ads Conversion destination. My understanding is that it’s a way of bypassing Google Analytics and sending conversions directly to Googl

Destination Insert Functions

Hi All,I have a use case where I want to pass track and identify events to Sailthru. Sailthru only takes in traits as input. Track events have properties so i wrote down a destination insert function to change properties to traits but it is not working.Has anyone else worked on a similar thing and has a better solution? Thanks

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1 month ago

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