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Chauntel Greaves
Segmenter
Chauntel GreavesCommunity Manager
published in News & Updates
Databricks integrations is now in GANews

The blog highlights our partnership with Databricks and three features which enable bidirectional data integration, unlocking new use cases for actionable insights and personalized experiences at scale.Key features include:Databricks as a Storage Destination: Sync events into the Lakehouse. Databricks as a Profiles Sync Destination: Hydrate the Lakehouse with unified and identity-resolved customer profiles. Databricks as Reverse ETL Source: Activate data directly from the Lakehouse via Segment to unlimited destinations including over 450 prebuilt, battle tested, APIs with the world's most popular martech applications.Marketers and data teams can leverage these integrations for powerful machine learning capabilities, enabling critical use cases like marketing attribution and predictive analytics. Read more here.

200
Chauntel Greaves
Segmenter
7 months ago
Chauntel Greaves
Segmenter
Chauntel GreavesCommunity Manager
published in News & Updates
Trait activation now supports all destinationsNews

March 2024 - Trait Activation now supports all Destination Actions and includes both Trait Enrichment and ID Sync:  With Trait Enrichment, use custom, SQL, computed, and predictive traits to enrich the data you map to your destinations.  Use ID Sync to select identifiers and a sync strategy for each identifier when syncing Engage Audiences to Destinations. Reference our docs to learn more.

230
Chauntel Greaves
Segmenter
7 months ago

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