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We're looking to push existing Segment.io events to GA4 or Google Ads to optimize GAds for certain in-app events such as buying a subscription.
 

User signed up on our website. We registered this event with the help of Google Ads script as conversion, and the contacts of user appear in segment. Once the user will convert into paying user according to Segment, can we send this event back as offline conversion to Google Ads via your API integration?


We managed to send event to GA4 using GA4 Cloud Destination (they appear as successfully sent) but we can't see them in GA4.

We need some help to make this work.

Measurement Protocol can be tricky (that’s what is used in the GA4 Cloud Destination).  If you are seeing successful deliveries, there could still be something wrong with event like not have a required parameter.  Google search for the GA4 Event Builder, build the event as you have it in Segment and check if the event is valid for Google.  

Hey Dan,

In addition to what Julie mentioned - as this is pretty specific to your implementation, I’ve opened a ticket on your behalf so that our support team can take a look at the relevant event mappings and properties.

Cheers,

Tyler

Hey!
It happened to me as well when I connected GA4 as a destination.

In the admin of google analytics:

  1. Add events to Events under settings → data display → events
  2. Make sure that all the attributes you send to GA4 are mapped as “Custom definitions”
    under settings → data display→ custom definition

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