Hello, I am seeking information on Segment's Paid Media Connectors and their capabilities for SA360, Meta, LinkedIn, and Google Ads. I am aware that the existing connectors can match email addresses. However, our Marketing department is interested in matching based on emails as well as other fields like phone numbers and addresses. Are these features available in the current connectors? If not, has there been any development of custom connectors to accommodate these requirements?
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CAPI Connectors: SA360 / Meta / LinkedIn
+4Best answer by Julie S
You can get data to SA360 going directly through GAds, and any other PPC provider directly (Microsoft).
+4Okay - I’ve been doing a little digging around and think I have the answers for Google Ads Conversions Destination | Segment. Documentation and Facebook Offline Conversions Destination | Segment Documentation. However I am unable to view the LinkedIn Conversions API notes and there are no SA360 notes. Does anyone have any insights for the latter two APIs?
+3Hi
You can get data to SA360 going directly through GAds, and any other PPC provider directly (Microsoft).
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