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I'm seeking some insight on our GA4 (Cloud) setup. We have completed the setup on Segment. However, we're not seeing the audience appear in GA4 under 'audiences'. How do you typically send audience data to tGA4 account (Firebase) not web? We've reviewed and completed all the setup steps to the best of our knowledge.

Hi @Judyta Owsianna, it can sometimes take up to 24/48 hours for Google to process data, so you might want to give it a little time and check back.  This overview might also be helpful for you, it covers: 

  • GA4 data collection vs. GA4 data processing
  • Segment GA4 Destinations - when to use and best use case examples
  • How to troubleshoot common GA4 issues

Thank you @Chauntel Greaves :)

 

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