I’ve created a predictive LTV trait and want to leverage it via FB ads, especially for new customer acquisition. Is this limited to pushing it as an audience and creating a lookalike etc or is there a more sophisticated way to use this to find likely high LTV new customers?
Hello everyone! We are looking for a potential replacement for Alchemer to run surveys and collect product feedback. We need something that allows for multiple questions, logic-based paths and easy, lightweight implementation. Ideally it would integrate with Segment for easy triggers from Segment track events and streaming of survey data to various destinations. White labeling and a lightweight SDK or cloud-based solution would be great as well. Anyone have a solution they would recommend?
Hello all!We currently sync all of our Segment data into Snowflake but there is one event which has a format that upon Segments automatic un-nesting of properties into columns creates a column explosion and sync failure.To overcome this we have been proposed creating the below flow. Segment Source via Function - this function is defined to intercept the malformed property and correct it. Creating an identical event besides that one event property being changed. Segment webhook Destination - this is a webhook (actions) destination which has as input our source which brings in the malformed event. This destination has a mapping configured to send to the webhook url defined by the Segment Source via Function.All Testing is showing that the Source Function is behaving as expected where I can pass in an event with the malformed event and it corrects it. The webhook Destination when sending a test event shows that the event being sent was a success. The problem is that the Source, powered by
I use segment to maintain audiences. At times I want to activate an audience by downloading a CSV file from segment and using it to trigger for example a discount for an audience. for each audience I would like to maintain a say 5% control group, so that I can prove the audience behavior is triggered by the discount. I don’t seem to be able to find a method within Segment to be able to do this. Instead I need to run my downloaded file through an SFMC feature that will split out a random group of 5% from the audience.Does anybody know of a way that such a task can be done within Segment itself. Creating for example a random 5% of the Audience in another audience that would then be the control group for that audience.
When editing a mapping for RETL and the source data has changed, the sample data and test data do not refresh. Is there a way to force the preview and test data to refresh?
We use Segment Engage as our Engagement Platform and Talon One for promo handling. Wanted to check the viability of this use case if anyone else has tried this - When a user enters and audience/ or triggers an event, we want to generate a personalised promo code in Talon One and send it to Segment engage (in real timish) to send across to that user in an email. Specific question on this, how can we bring this incoming promo code from talon one into email template as a user trait. There is no default integration of Talon One and Segment for engagement use cases. (there is one for CDP data transfer, creating audience etc use case)
This is my use case:I (Admin) have created a few sources. I have given access to source A to my team member, and they need to create a destination that links to source A. However, it seems like only I can create destination, and they cannot. Is there such a setting in User Access Management that would make this possible?The main point is that I don’t want to be the only one creating destinations, because I could make a mistake when connecting sources to destinations, since I have access to all sources. I’d rather someone who only has access to one source, create the destination.
Hi there, I am hoping someone can help me find a resource where I can search for a historic call? I want to look at the raw data from a call which occurred around 10 hours previously. I can search in Sources > choose source > Debugger for calls which have happened recently (screen shown below) but am hoping to find one further back than this.I’ve taken a look in the documentation but it’s a tricky one to search and I haven’t come across anything that I think would work.Any help or advice anyone has would be greatly appreciated!
Hello everyone!I have an integration from Segment to Hubspot Cloud Mode (Actions) where I created a mapping for group calls for update some deal’s properties on destination.The problem here is that I have a custom property “empresa_id” for search the deal that may be updated, it’s an unique internal company ID on my application, but in Hubspot it can be repeated in other deal with the same “empresa_id” value so Hubpost API failed, because it supports only one record update by request.I have another property called “empresa_activa” (boolean), it describes if deal is active or not, I want to use that property for search the deal to update too:But when I configure it on mapping, the request always fails because the generated search in request is:"filterGroups": [ { "filters": [ { "operator": "EQ", "propertyName": "empresa_activa", "value": "1" } ] }, { "filters": [ { "operato
Hello everyone,We've integrated Segment with both Pixel destination and Conversion API destination on our web properties. The documentation emphasizes the importance of passing the `fbc` (Facebook click ID) and `fbp` (browser ID) cookies in the API events to allow Meta to deduplicate events effectively. However, we're encountering a synchronization issue described as follows:A user clicks a Facebook ad and lands on the landing page. Segment initiates, downloading the Pixel via its CDN and sends the `page_view` event to itself. At this point, Meta’s Pixel has not yet activated, so the event sent to Segment may contain either outdated cookies from a previous session or no cookies at all. Meta’s Pixel then activates and performs the following: Extracts the Facebook click ID from the URL and either updates the `fbc` cookie or creates a new one if it's not present. Similarly, it handles the `fbp` cookie, updating or creating it to store the browser identifier. Meta’s Pixel sends the `page
Hi everyone,I am writing to inquire if any of you have been experiencing issues with audience match using the Google Ads destination. We are currently seeing a 20% decrease in match rate compared to manual uploads to the Google platform. It seems this may be related to API limitations, but I wanted to check if you have also observed a decrease and, if so, what steps you have taken to mitigate it.Any insights or suggestions would be greatly appreciated.Thank you,
Our company currently uses Google and Facebook for most of our paid advertising, and we're trying to tie our customer's journey from web through to sign up of our app. We use Segment so started using their "Unify" service to try to figure out where our customers came from. However, after much tweaking and even reviewing our setup with Segment, we're still landing at about 48% of our customers signed up with no visibility into any pre-sign up activity (web viewing or ads clicked). Our customers mostly interact via mobile (very little desktop usage).The question I'm trying to answer for the team is if 48% non-attribution indicates a problem with our setup, or if due to the tightening of privacy and security lately, that's just the "new normal" for tracking user's journeys from web to sign-up? We tried asking Segment, but their response didn’t tell us much, so would love to get some feedback from this community. Any insight is greatly appreciated!
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