Segment University: FREE Courses & Certifications
We’re currently accepting nominations (through December 6th) for our Excellence in Engagement Awards and want to hear from you!Excellence in Data and AI - Are you leveraging data and AI to create impactful customer interactions? Excellence in Communication - Have you perfected the ability to connect with your customers through their preferred channels Excellence in Optimization - Do you want to showcase how you've achieved operational efficiency for your customer-facing teams? Excellence in Trust - Are you a global organization that maintains rigorous standards for compliance, security, and data privacy?If any of these categories resonate with you, we invite you to submit your nomination. Unsure if you're the right person to submit the nomination? Please share with your leadership teams.Overview and FAQs here.
Is there a way to access the "event" history of each user and not just the last 14 days? Is it also possible to see a list with the options of my events, even those that are inactive?
Interested in building better loyalty flows within Segment? I’ve gone over Segment and Voucherify integration to see how to use the power of both to improve key loyalty workflows with no extra dev work. Here are some nuggets I found:Using Segment’s computed traits to enrich member profiles with specific behavioral data like how often someone shops or visits your store. Then using this data within Voucherify to build new reward actions and member segments. Using Insert Functions to set up specific triggers that automatically reward members – like sending them a reward coupon from Voucherify when they hit a loyalty milestone. I’d love to hear other stories from the Community on specific Segment’s features that helped you build better loyalty journeys!If you want to full scoop, here’s the recipe with some loyalty flows described in more detail: https://segment.com/recipes/fast-track-loyalty-program-voucherify-twilio-segment/
We're looking to push existing Segment.io events to GA4 or Google Ads to optimize GAds for certain in-app events such as buying a subscription. User signed up on our website. We registered this event with the help of Google Ads script as conversion, and the contacts of user appear in segment. Once the user will convert into paying user according to Segment, can we send this event back as offline conversion to Google Ads via your API integration?We managed to send event to GA4 using GA4 Cloud Destination (they appear as successfully sent) but we can't see them in GA4.We need some help to make this work.
I am using Big Query as a reverse ETL source and a webhook to dittofeed as the destination.The issue I am facing is that I want to set the `type` property to be `identify` for the reverse etl records, but segment by default is setting them to be `track`.Is there any way I can change the events for certain models be to be `identify`?Thanks!
AI Webinar: Unlocking Intelligent Marketing Discover how to elevate your marketing and accelerate development outcomes with innovating AI features and use cases in the Segment CDP.Who Should Attend? Marketing leaders, developers, e-commerce managers, and anyone aiming to boost customer engagement and sales through AI-driven solutions.SESSION 1: Register HereTuesday, November 19, 2024 · 1:00 p.m. (PDT) SESSION 2: Register HereMonday, November 25, 2024 · 11:00 (UTC) All sessions wrap up with live Q&A. See you there!
Hi,I have 15 different content websites on different domains. If I visit first domain example abc.com, I get A123 as anonymous_id but when I visit 2nd domain def.com, I get D987 as anonymous_id. What I want to achieve is for Segment to know, it was me on both domains.I can use query string for 2 domains but for 15, it gets complicated. Is there a better solution? Thanks,
What’s New with Segment: Q4 Product Releases + Live Q&A During this live session, you’ll get an exclusive look at our upcoming product releases and our future product roadmap. Plus, you’ll have a chance to engage with our team during the live Q&A, so get your questions ready!AgendaGain a holistic view of customers with unified profiles Unlock deeper personalization capabilities with AI Achieve faster time to valueRegister HereThursday, November 21st, 2024 · 9:00 a.m. (PDT) See you there! Interested in learning more about Product Releases? Check out:Q4 Releases to date All Q3 Releases
Hey everybody, I was wondering what would be the best way to use Segment within a CLI tool. Should we directly embed the write-key and send data to Segment or should we use a proxy service which then redirects the data to Segment?How do we protect against abuse? Everybody can just extract the write-key and spam anonymous_ids to exhaust our MTUs. Best,Max
Hi All,I’m hoping that some others that use Hubspot’s CRM + Segment to extract and load data from there may be able to help with a question that I have. In Hubspot’s CRM data model, there are Contacts (people) and Companies (businesses…these are basically the same thing as Accounts in Salesforce’s data model). Each Contact can be associated with zero, one, or many Companies (so Contacts:Companies is N:N). Additionally, there is a way to designate the association between a Contact and one single Company as the “primary” association. Out of the box, there do NOT appear to be any fields in the Contacts data the Segment fetches for us that offer either:The full list of IDs for associated Companies The ID of the primary associated CompanyI’d like to find a way to have Segment extract and load at least option #2 (ID of the primary associated Company) and ideally option #1 (full list of IDs for associated Companies). Has anyone found a way to accomplish this? If so, I’d really appreciate deta
We're having trouble mapping Offline Click Conversion events from our Segment Track calls to the appropriate Conversion Action in Google Ads.In the Segment destination, the mapping appears to be correct and the dashboard says we have hundreds of successful deliveries to Google Ads of our 2 track events. Test events also appear to get successful 200 responses.In the data payload, we're mapped to the correct Conversion Action ID and we're sending that, the Conversion timestamp and the email address of the user.In Google Ads Conversion Settings, we have the following:- Enhanced conversions for leads -> Managed through Google Tag Manager- Enhanced conversions -> Managed through Google Ads API. Recording Enhanced Conversions.For our Conversion Actions in Google Ads, we have the following:- Enhanced Conversion -> Managed through API. Enhanced conversions are being recorded.Google Ads are still showing each of our conversion actives as "Inactive" and showing 0s across the board.What
We are constantly adding new resources, and we’re looking for your input! What content or features would you like to see in Community? Additional Segment University courses on specific product features, new guides on specific use cases, events such as ask-me-anything sessions?Drop a reply in this discussion and let us know how we can expand our resources and provide knowledge to aid your Segment journey!
Does segment support options for importing non-user level data? i.e. Product Catalog, Class Schedule etc. The use case would be to get a class schedule from Zoom api then when the actual attendee data is ingested the class metadata would be available as additional data points for segmenting etc.
Hi Fellow Segmenters, We use segment to route the events from backend to all internal tools. I have a marketing data attribution issue with utm paramters values are not passed from root domain to a sub domain that loads after users signups up for a trial (with Google Account / OneTapgmail signin method). Examples:Root domain: example.comSubdomain after signing up: app.example.comThere is an option for users to use google sign or google on tap sign with gmail to signup for the account. Whenever the users chooses to use google account signin or google onetap sign-in, we are loosing the utm paramters and all the data is attributed as direct. The question: how can I pass utm paramters and their values from example.com?utm_source=google to app.example.com?utm_source=google after the google account login method is used via Segment? Any help or solution on this is much appreciated. Best regardsMahender
Hi Community,We have a webshop on Shopify and using Segment as our CDP.For over 5 months now, we have had the problem that all events that we track in the checkout are tracked correctly in Segment, but can no longer be pushed on to the performance channels (Meta and Google). All other events continue to arrive in the channels as intended. We suspect that Shopify is blocking the transfer of checkout events, but we can't really get any further with the support.Does anyone here have the same problem and can help or another idea as to why this could be? Thank you very much!
Hi,I want to fetch event from segment without destination. Is there api where we can fetch event from segment.
All Segment certifications are now free for Segment customers Segment University provides learning and insights ranging from implementation fundamentals to advanced features. Coursework and certifications can be accessed for free by logging in with your Segment account. Become a Segment expert and get certified!Segment Implementation Certification Segment Marketer Certification Not sure where to start? Browse the course catalog or check out courses suggested for technical users in Segment. Wanting to learn more about a specific area of Segment? Start a Discussion and let us know what course you would like to see!
How to build a high-value churn mitigation campaign ObjectiveThe goal of this use case is to reduce churn by identifying and engaging high-value customers who may be at risk of leaving. By using real-time data to track user behaviors that signal disengagement or dissatisfaction, you can trigger targeted campaigns to re-engage these customers before they churn. Desired OutcomeTo identify high-value customers showing signs of disengagement, target them with personalized re-engagement strategies, and ultimately reduce the churn rate. Step 1: Define the Churn Risk Criteria The first step is to define what behaviors or lack thereof indicate that a high-value customer is at risk of churning. These behaviors may include:Reduced usage of your product or service. Long gaps between logins or purchases. Negative feedback through support tickets or surveys. Cancellation attempts or downgrades in subscription level.To identify these risk factors, you need to establish specific thresholds that ind
How to create a real-time suppression campaign to optimize advertising ObjectiveThe goal of this use case is to implement a real-time suppression strategy that removes users from advertising campaigns immediately after they convert. This prevents wasted ad spend by ensuring that users who have already completed a desired action, such as making a purchase, are no longer shown ads for that same offer. Desired OutcomeThe desired outcome is to efficiently manage your ad budget by reducing redundancy in user targeting and focusing on users who are still in the process of converting. This ensures that converted users are automatically excluded from campaigns in real-time, leading to a more optimized advertising effort. Step 1: Define the Suppression Criteria Decide what users should be suppressed from the campaign by defining what actions a user has taken within a specific timeframe. For instance, if a user has completed an order within 7 days, the user should be suppressed from your adver
How to set up campaigns to acquire paid subscriptions to increase revenue ObjectiveImplement a campaign using Segment to engage customers at the right time to drive conversions from trial to paid subscriptions by demonstrating the value of the product or service during the trial period. Desired OutcomeAcquiring paid subscriptions drives revenue growth through a steady income stream, essential for scaling and sustainability. Activating this use case can increase revenue while boosting customer loyalty, enhancing lifetime value, and expanding market share, positioning the business as an industry leader. Step 1: Add the required Sources In your workspace, add a new dev or prod source for your website or [optional] another for your server-side source. These sources will be responsible for collecting the required Track Events and sending them to Segment. Sign Up or Log In to SegmentFirst, access the Segment platform by signing up or logging into your existing account. Create a Source for
How to create upsell timing campaigns based on a customer’s initial spending ObjectiveDesign personalized messaging to drive upsells based on a customer's initial spending to find the best time to offer them higher-tier products or services. Desired OutcomeThe goal of personalized upsell timing campaigns is to boost revenue by getting customers to upgrade to better products or services. By timing the offers based on how and when they spend, businesses can make the offers more relevant and useful. This not only helps increase sales but also improves the customer experience and strengthens their loyalty. Step 1: Add the required SourcesIn your workspace, add a new prod or dev source for your website and (optional) another for your order processing system. This should be your website where web events will be tracked and the system that captures completed orders. These sources will be responsible for collecting the required Track Events and sending them to Segment.Sign Up or Log In to Se
Reimagine Intelligent Engagement in the AI Era Join us for our fourth annual CDP Week. This year’s three-day virtual summit promises to be more insightful than ever before, bringing together industry leaders from Fidelity, IBM, Google Cloud, and more to share their secrets to unlocking precise customer engagement. You’ll walk away with: Inspiration to leverage AI to unlock customer insights and deliver personalized experiences that drive loyalty and sustainable growth Insights to stay ahead of the evolving digital advertising landscape while optimizing your strategy and driving campaign efficiency Strategies to maintain a source of truth in the warehouse and activate unified customer profiles downstream - empowering every team with self-serve access to trusted data OCTOBER 29 - 31: Register Here With intelligent engagement, real-time context, and AI-driven workflows, you’ll learn how to increase revenue, optimize conversions and build stronger customer relationships.See you there!
I do not have development resources in my company that help to create an Identify call from my website. As a temporary solution I’m planning to execute the Identify Call from a Destination Function in the same workspace on the onPage event (as I have the Segment source already configured so I’m receiving page calls from that website). Is this possible?Thanks in advance!
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