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Tyler Nelson
Segmenter
Tyler NelsonSegmenter
published in News & Updates
January Segment 101 Enablement SessionsNews

Unlock the Power of Intentional Data Collection! Join us for our Segment 101 Webinar, an essential introduction to the Segment Customer Data Platform (CDP). These regional enablement sessions provide a step-by-step overview of the Segment CDP, use case recommendations and best practices for getting started. All sessions wrap up with live Q&A.ALL SESSIONS: Register HereTuesday, January 7th, 2025 · 12:00 (UTC) Thursday, January 9th, 2025 · 13:00 (GMT+9) Thursday, January 9th, 2025 · 10:00 a.m. (PDT)Don’t miss your chance to transform your approach to customer data with Segment. Gain the insights and tools you need to collect, unify, and leverage your data effectively. Register now and start driving meaningful data-driven decisions for your business.

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Tyler Nelson
Segmenter
7 hours ago
Tyler Nelson
Segmenter
Tyler NelsonSegmenter
SendGrid Destination Supports Send Email - Public BetaProduct Update

With this beta release, transactional emails can be triggered directly from Segment using your existing SendGrid dynamic templates. The integration provides a seamless interface to manage your transactional email workflows within the familiar Segment mapping UI.For more information, check out our SendGrid Destination Docs. 

362
Tyler Nelson
Segmenter
1 day ago
Nainik Mehta
Nainik Mehta
asked in Product Q&A
Regarding Source Tracking on Destinations

Feature Request: Source Tracking for Traffic Acquisition on SegmentWe would like to request a feature to enable source tracking for traffic acquisition within Segment. This feature would allow us to easily pass source attribution data (such as UTM parameters, referrer information, and campaign details) to connected destinations. By capturing the source of traffic (e.g., organic search, paid campaigns, social media, email newsletters) and sending this information to our destinations, we can gain deeper insights into the effectiveness of different acquisition channels, optimize our marketing efforts, and better attribute conversions. This would streamline our reporting and analysis across various platforms, ensuring data consistency and improving overall campaign performance.

40
Nainik Mehta
1 day ago
Tyler Nelson
Segmenter
Tyler NelsonSegmenter
posted in Discussion
Share your 2025 Data Goals

2025 is fast approaching. How are you planning to improve your data collection and utilization in the new yearWhether it’s adding new channels, enriching your data collection, or improving your downstream processes, let us know what you most want to accomplish to meet your business goals.Celebrate Year 1 of Segment Community with us. Participating in this discussion makes you eligible to receive Segment Merch! More info here. 

271
V
4 days ago
Tyler Nelson
Segmenter
Tyler NelsonSegmenter
Reddit Conversions API Destination - Public BetaProduct Update

The Reddit Conversions API integration is now in public beta for all Segment customers. This server-side integration enables direct conversion tracking from Segment to Reddit without requiring client-side implementation, helping advertisers maintain robust measurement capabilities in the face of browser restrictions and signal loss.For more information on implementation details and best practices, check out our Reddit Conversions API Docs.

130
Tyler Nelson
Segmenter
4 days ago
Tyler Nelson
Segmenter
Tyler NelsonSegmenter
posted in Discussion
Share your Segment Tips

As the end of the year approaches, it’s time to look back on 2024.What is one Segment tip or best practice that helped you to reach your goals this year? Feel free to share either a specific bit of Segment knowledge, or an overall use-case flow that you utilized to get the most out of your data.Celebrate Year 1 of Segment Community with us. Participating in this discussion makes you eligible to receive Segment Merch! More info here.

880
Tyler Nelson
Segmenter
4 days ago
R
Ramanathan Murugappan
asked in Discussion
Progressive Web Application as a Source

Hello!Has anyone used Segment together with a PWA Source? My current set up has a React based website as Source and the Team is looking at offering an app-like experience in 2025. From what I understand, Page calls need some attention. And then there is offline activities that need looking into.Can events from both regular website and PWA flow to the same single Javascript Source? If I do that, how can I tell regular web usage apart from PWA?Another option would be to add a second Javascript Source. Prefer not to go down this path as I'll have to manage 2 copies of all the Destinations

172
R
6 days ago
A
Aiman Iftikhar
asked in Product Q&A
How to compare computed traits?

Hello,I am currently tracking almost all the important events on our e-commerce website. Now, I want to use this data to send an abandoned cart email to the customer.How can I filter out the abandoned carts?I was thinking if the customer didn’t purchase anything in the next two hours then I can trigger it but if customer has removed an item from cart before that it can be empty.So what will be a good strategy?I am saving cart id but i am unable to compare last cart id of item added to cart and item purchased with each other. 

271
Tyler Nelson
Segmenter
7 days ago
Tyler Nelson
Segmenter
Tyler NelsonSegmenter
published in News & Updates
Workshop: Linked Audiences and Data GraphsNews

Unlocking the Power of Linked Audiences and Data Graphs Unlock the power of Linked Audiences and Data Graphs to transform your marketing strategies and data operations. Learn how to establish the Data Graph as your foundational data layer, define complex relationships, create and manage Linked Audiences, and activate them seamlessly in downstream tools.AgendaUnderstanding Linked Audiences and Data Graphs Establishing the Data Graph as the Foundational Data Layer Technical Setup and Building the Data Graph Defining Entities and Relationships in the Data Graph Creating and Managing Linked Audiences Activating Linked Audiences in Downstream Tools Demonstration and Practical Use Cases Live Q&A session for real-time interaction and answersSESSION 1: Register HereWednesday, December 18, 2024 · 11:00 (UTC) SESSION 2: Register HereThursday, December 19, 2024 · 9:00 a.m. (PDT) Discover practical use cases, step-by-step demonstrations, and actionable insights to drive marketing success and o

180
Tyler Nelson
Segmenter
9 days ago
Tyler Nelson
Segmenter
Tyler NelsonSegmenter
Redshift Supported as Linked Audience Warehouse Source - Public BetaProduct Update

Linked Audiences empowers marketers to effortlessly create targeted audiences by combining behavioral data from the Segment Profile and warehouse entity data within a self-serve, no-code interface. With this public beta release, the Data Graph now supports Redshift as a warehouse source.

210
Tyler Nelson
Segmenter
10 days ago
Tyler Nelson
Segmenter
Tyler NelsonSegmenter
Delivery Overview (Public API) Now Filters for AudienceProduct Update

Delivery Overview Public API endpoints now have additional event granularity for Audience events. You can now filter and groupBy metrics based on audience ID, activation ID, and space ID.Check out our Delivery Overview API Documentation for more information.

670
Tyler Nelson
Segmenter
15 days ago
Tyler Nelson
Segmenter
Tyler NelsonSegmenter
published in News & Updates
Celebrate Year 1 of Segment Community! Engage & Earn Merch this MonthNews

Celebrating the first year of Segment CommunityThis December, we want to thank you all for your efforts in the Community. We’re hosting a new event with Segment merch prizes in celebration!December 5th - December 15th: “Ask a Question, Answer a Question”In the first half of December, ask a question (or start a discussion) and answer a question to receive merch from us!Requirements:Ask a question or Start a discussion Reply to a question & Have your reply marked as the best answerMake sure to check back on any question you ask to mark the best answer!Check out the prizes:Part 1 (Concluded)  Segment Community Beanie Segment Community Tumbler    Following the completion of the requirements, an email will be sent containing a link to access our merch portal. Prizes are first-come first-serve while supplies last. December 16th - January 10th: “Share your Segment Tips and Goals”2025 is just around the corner. We’re curious to learn one tip/best practice that hel

2010
Tyler Nelson
Segmenter
15 days ago
Tyler Nelson
Segmenter
Tyler NelsonSegmenter
published in Community Recognition
Community Recognition: Points, Badges, and more

Earning PointsPoints are awarded by performing a variety of actions in the Community.Activity Reward Receive a Like 5 Points Reply to a Discussion or Question 5 Points Create a Discussion or Question 10 Points You Mark a Reply to your Question as the Best Answer 10 Points Your Reply to a Question is Marked as the Best Answer 20 Points   Leveling UpAs you gain points, you will level up and receive badges. Learner Intermediate Adept 25 Points 100 Points 200 Points   Expert All-Star MVP 500 Points 1000 Points 2500 Points   Earning BadgesCertain achievements within the Community come with a badge and a Point reward. Some are automatically awarded, and others can be awarded by Community Managers. Feel free to reach out if you have content or event ideas.Achievement Reward Badge First Post 5 Points First Like Received 5 Points First Answer 10 Points Use-Case Highlighted 50 Points

840
Tyler Nelson
Segmenter
15 days ago
T
Triptease Admin
asked in Product Q&A
Impact of Changing groupId on Existing Segment Destinations (Mixpanel & Intercom)

Hi everyone,We're integrating a new destination into Segment that requires us to change the groupId in our Group API calls. Currently, the groupId is set to customer_name (e.g., "CUSTOMERNAME"), which is a recognized unique identifier in our business. However, the new destination requires the groupId to be customer_key, a different unique identifier that maps 1:1 with customer_name but is represented as a string like "c9r0239nfoe".The issue is that we also use Mixpanel and Intercom as destinations, both of which receive data from our existing Segment API calls. I’m trying to understand:What impact will changing the groupId upstream have on these existing destinations? Will the data in Mixpanel or Intercom become fragmented (e.g., old data linked to customer_name and new data linked to customer_key)? Are there best practices for managing such a transition to ensure data consistency across all destinations?If anyone has experience with this or similar scenarios, I’d greatly appreciate yo

411
Chris Carrel
28 days ago
Tyler Nelson
Segmenter
Tyler NelsonSegmenter
Braze Liquid Syntax Copy for Linked Audiences in Public BetaProduct Update

Braze Liquid Syntax Copy for Linked Audiences is now in Public Beta.When setting up a Linked Audiences activation to Braze, you can now copy the Liquid syntax for the selected profile traits and entity properties you're sending in the event payload.You can then paste and adjust the syntax as needed in your Braze messaging templates.For more information, visit the Linked Audiences documentation.

410
Tyler Nelson
Segmenter
29 days ago

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