Celebrate Year 1 of Segment Community! Engage & Earn Merch this Month
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Delivery Overview Public API endpoints now have additional event granularity for Audience events. You can now filter and groupBy metrics based on audience ID, activation ID, and space ID.Check out our Delivery Overview API Documentation for more information.
Celebrating the first year of Segment CommunityThis December, we want to thank you all for your efforts in the Community. We’re hosting a new event with Segment merch prizes in celebration!December 5th - December 15th: “Ask a Question, Answer a Question”In the first half of December, ask a question (or start a discussion) and answer a question to receive merch from us!Requirements:Ask a question or Start a discussion Reply to a question & Have your reply marked as the best answerMake sure to check back on any question you ask to mark the best answer!Check out the prizes: Segment Community Beanie Segment Community Tumbler Following the completion of the requirements, an email will be sent containing a link to access our merch portal. Prizes are first-come first-serve while supplies last. December 16th - December 31st: Coming Soon!The second phase of this event will be revealed later. Stay tuned for more!If unforeseen circumstances arise, this “Celebrati
Earning PointsPoints are awarded by performing a variety of actions in the Community.Activity Reward Receive a Like 5 Points Reply to a Discussion or Question 5 Points Create a Discussion or Question 10 Points You Mark a Reply to your Question as the Best Answer 10 Points Your Reply to a Question is Marked as the Best Answer 20 Points Leveling UpAs you gain points, you will level up and receive badges. Learner Intermediate Adept 25 Points 100 Points 200 Points Expert All-Star MVP 500 Points 1000 Points 2500 Points Earning BadgesCertain achievements within the Community come with a badge and a Point reward. Some are automatically awarded, and others can be awarded by Community Managers. Feel free to reach out if you have content or event ideas.Achievement Reward Badge First Post 5 Points First Like Received 5 Points First Answer 10 Points Use-Case Highlighted 50 Points
Activating Warehouse Data for Self-Serve Analytics Join us to see first-hand how our Data Engineering team uses Segment to make warehouse data accessible for our Marketing team.AgendaCreate intricate, data-driven audience segments on top of relational data in the warehouse Enrich the data you’re sending to GA4 Build a self-service model for activating warehouse data in your downstream marketing toolsFrom maintaining a source of truth in the data warehouse to activating trusted, unified profiles downstream – we’ll show you how we built a flexible system to allow us to innovate, quickly (and save our data team from headaches throughout the process). Register HereWednesday, December 11, 2024 · 9:00 a.m. (PDT) See you there!
Hi everyone,We're integrating a new destination into Segment that requires us to change the groupId in our Group API calls. Currently, the groupId is set to customer_name (e.g., "CUSTOMERNAME"), which is a recognized unique identifier in our business. However, the new destination requires the groupId to be customer_key, a different unique identifier that maps 1:1 with customer_name but is represented as a string like "c9r0239nfoe".The issue is that we also use Mixpanel and Intercom as destinations, both of which receive data from our existing Segment API calls. I’m trying to understand:What impact will changing the groupId upstream have on these existing destinations? Will the data in Mixpanel or Intercom become fragmented (e.g., old data linked to customer_name and new data linked to customer_key)? Are there best practices for managing such a transition to ensure data consistency across all destinations?If anyone has experience with this or similar scenarios, I’d greatly appreciate yo
Braze Liquid Syntax Copy for Linked Audiences is now in Public Beta.When setting up a Linked Audiences activation to Braze, you can now copy the Liquid syntax for the selected profile traits and entity properties you're sending in the event payload.You can then paste and adjust the syntax as needed in your Braze messaging templates.For more information, visit the Linked Audiences documentation.
Segment updated the Linked Audience Activation UI to make the set up for Activations easier with these new improvements: The destination-level settings moved out of the side panel. The new Configuration tab gives you a shareable URL to a specific activation configuration that allows multiple teams to collaborate on the mapping. The UI now displays onboarding instructions on how to get started with Activations.
We’re currently accepting nominations (through December 6th) for our Excellence in Engagement Awards and want to hear from you!Excellence in Data and AI - Are you leveraging data and AI to create impactful customer interactions? Excellence in Communication - Have you perfected the ability to connect with your customers through their preferred channels Excellence in Optimization - Do you want to showcase how you've achieved operational efficiency for your customer-facing teams? Excellence in Trust - Are you a global organization that maintains rigorous standards for compliance, security, and data privacy?If any of these categories resonate with you, we invite you to submit your nomination. Unsure if you're the right person to submit the nomination? Please share with your leadership teams.Overview and FAQs here.
Is there a way to access the "event" history of each user and not just the last 14 days? Is it also possible to see a list with the options of my events, even those that are inactive?
The Linked Audiences Runs Log is now Generally Available.View granular runs information about your linked audience runs, such as start time, run duration, run result, and change summary. For more information, see the Linked Audiences documentation.
Interested in building better loyalty flows within Segment? I’ve gone over Segment and Voucherify integration to see how to use the power of both to improve key loyalty workflows with no extra dev work. Here are some nuggets I found:Using Segment’s computed traits to enrich member profiles with specific behavioral data like how often someone shops or visits your store. Then using this data within Voucherify to build new reward actions and member segments. Using Insert Functions to set up specific triggers that automatically reward members – like sending them a reward coupon from Voucherify when they hit a loyalty milestone. I’d love to hear other stories from the Community on specific Segment’s features that helped you build better loyalty journeys!If you want to full scoop, here’s the recipe with some loyalty flows described in more detail: https://segment.com/recipes/fast-track-loyalty-program-voucherify-twilio-segment/
We're looking to push existing Segment.io events to GA4 or Google Ads to optimize GAds for certain in-app events such as buying a subscription. User signed up on our website. We registered this event with the help of Google Ads script as conversion, and the contacts of user appear in segment. Once the user will convert into paying user according to Segment, can we send this event back as offline conversion to Google Ads via your API integration?We managed to send event to GA4 using GA4 Cloud Destination (they appear as successfully sent) but we can't see them in GA4.We need some help to make this work.
I am using Big Query as a reverse ETL source and a webhook to dittofeed as the destination.The issue I am facing is that I want to set the `type` property to be `identify` for the reverse etl records, but segment by default is setting them to be `track`.Is there any way I can change the events for certain models be to be `identify`?Thanks!
Hi,I have 15 different content websites on different domains. If I visit first domain example abc.com, I get A123 as anonymous_id but when I visit 2nd domain def.com, I get D987 as anonymous_id. What I want to achieve is for Segment to know, it was me on both domains.I can use query string for 2 domains but for 15, it gets complicated. Is there a better solution? Thanks,
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