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Chauntel Greaves
Segmenter
Chauntel GreavesCommunity Manager
Classic Audience Entry for Journeys V2 Public BetaProduct Update

What’s new:Journeys V2 now supports audience-based entry in addition to event triggers. This means you can: Kick off journeys when profiles join Classic audiences Target profiles based on traits and historical events Choose to include existing audience members or only new audience entries Why it matters:This enables powerful combinations of audience targeting with V2's real-time orchestrationHow to try it:Check out this video walkthrough. When creating a journey, choose "New journey builder" and select "Profile enters an audience" as your trigger type.

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Chauntel Greaves
Segmenter
A
Segmenter
atit.shahSegmenter
asked in Discussion
[Private Beta] Storing consent preferences in Unify Profile

 We are excited to announce the release of the next phase of Segment Consent Management: Storing end-user consent preferences on their Unify Profiles is now in Private Beta!Last year, we launched the ability to collect and enforce end-user consent preferences within Segment Connections and Reverse ETL when sharing data with 3P Destinations.Now, using these same events, Segment will stamp these preferences on to the Segment Profile as traits. With this beta release, customers can leverage consent traits on the profile to manually enforce consent in Engage Audiences. For more information, see the Storing Consent on the Profile documentation and demo. If you would like to participate in this Beta, send me a message with your workspace id or slug.

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A
Segmenter
M
Michael Trim
asked in Discussion
Question About Immutability of analytics.min.js for SRI Usage

Hello,We’re looking to implement Subresource Integrity (SRI) for enhanced security on our site and are importing the following script from your CDN:https://cdn.segment.com/analytics.js/v1/[key]/analytics.min.jsBefore proceeding, could you please confirm whether this JavaScript file is immutable—that is, once published at a given versioned path the content never changes?This is important for us to safely apply SRI, since the hash must remain valid over time.Thank you,

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Chauntel Greaves
Segmenter
A
Andy Batten
asked in Product Q&A
Account SQL Traits > rETL?

I wanted to run this by the community for advice and best practice.We use Account SQL Traits to enrich Account profiles today, so each computation generates a Group call and adds the traits to the Account.I built out a rETL model and have looked at the Segment Profiles destinations to replicate this approach with rETL. However, when configuring the Group mapping in the Segment Profiles destination, it requires that I set either an anonymousId or userId, neither of which I would have since I just want to enrich the Account profile.I don’t see a way to replicate Account SQL traits for this unless I generate/populate an arbitrary anonymous ID to use.  I’ve noticed that the Group calls that get generated from the account SQL Trait use a static anonymous ID - __segment_internal_personas_group. Would it be safe to simply use this exact same value in the Group mapping of the Segment Profiles destination in order to get it to work?

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A
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Priyank Sharma
asked in Discussion
Integrating Segment Engage with SendGrid: Approach and Use Cases

I’m looking to leverage the Engage section of Segment for email marketing using SendGrid. Could you please share the best practices or recommended approaches for integrating and utilizing this setup via Segment? Additionally, if you have any relevant use cases or examples, that would be helpful.

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Chauntel Greaves
Segmenter
B
Bradley James Allan
asked in Product Q&A
Linkedin Tracking best practices

Hi all, We have started looking into Linkedin ads and setting up the tracking seems to be very different to the other ads destinations. We have set up the Linkedin Insights Tag destination but all it really does it track button clicks and page urls. My question: should we be able to send the custom frontend events to Linkedin like we can for all the other ad destinations or do we have to go the manual route without using Segment?  Does anyone else use Linkedin Ads and would you be able to share any insights around fronted end tracking and the best way to set this up? Just a thought, it would be very helpful for Segment to have practical guides available in their documentation

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Chauntel Greaves
Segmenter
Chauntel Greaves
Segmenter
Chauntel GreavesCommunity Manager
SendGrid Destination General AvailabilityProduct Update

Our enhanced SendGrid Destination is now in General Availability. Orchestrate personalized email communications by connecting Segment directly to SendGrid's enterprise email platform with our new "Send Email with Dynamic Template" action. This integration enables you to trigger transactional and marketing emails using your existing SendGrid templates directly from Segment events, audiences, and journeys.Create unified email experiences by leveraging customer profiles, behavior data, and warehouse information to deliver personalized communications at scale. Configure complex email templates with dynamic content, customize recipients, manage headers, and schedule delivery times—all without leaving Segment.Accelerate customer engagement and conversion rates by delivering timely, contextual emails while reducing integration complexity and technical overhead. Maximize your investment across the Twilio product suite through deeper native integrations that unlock end-to-end customer engagemen

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Chauntel Greaves
Segmenter
Chauntel Greaves
Segmenter
Chauntel GreavesCommunity Manager
published in News & Updates
Introducing the Next Generation of Journeys in Twilio EngageBlog

Say goodbye to complex builds—we've redefined how businesses create real-time, personalized customer experiences.  Our revamped Journeys architecture enables powerful Event-Triggered Journeys that enable your team to automatically target customers at key moments like shopping cart abandonment or incomplete applications — with tailored outreach across channels. Instantly access rich customer data—including intent signals —so your messages are always timely and deeply personalized. Plus, new observability features make it easy to track every customer touchpoint and optimize your journeys at a glance.Event-triggered journeys: Instantly personalize outreach based on real-time customer actions like cart abandonment, onboarding flows, and more. Contextual payloads: Access all the details you need (cart contents, membership status, etc.) to deliver highly relevant messages, right when it matters most. Improved observability: Visualize every step of the customer journey with deep activity trac

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Chauntel Greaves
Segmenter
Chauntel Greaves
Segmenter
Chauntel GreavesCommunity Manager
Data Splits for Journeys 2.0 Public BetaProduct Update

The Data Split step allows users to send profiles down different Journey paths based on profile trait conditions or existing audience membership. Users can configure multiple conditions for each branch based on:  Profiles with or without traits Profiles are part of or not part of an audience Please note: we only support mutually exclusive Journey paths, so users will be evaluated for branch conditions in sequential order. Users can reorder the branches to adjust rankings.Quick video overview

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Chauntel Greaves
Segmenter
Chauntel Greaves
Segmenter
Chauntel GreavesCommunity Manager
Key Pair Authentication for Snowflake Now Available on Free and Team TiersProduct Update

Key Pair Authentication for Snowflake is now Available to all users on Free, Team, and Business plans (previously only available to Business Tier users). This authentication adds an extra layer of security for connections to Snowflake warehouses, replacing the use of username/password. Therefore, implementing key pair authentication helps customers maintain compliance and enhance connection security. Note: Secure authentication for SQL Traits with Snowflake is not yet supported, but we will add this feature soon.Snowflake plans to discontinue support for username/password logins by November 2025.For more information see our docs: Reverse ETL Setup Data Graph Setup Warehouse Connections

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Chauntel Greaves
Segmenter
Chauntel Greaves
Segmenter
Chauntel GreavesCommunity Manager
Audience Computation Complete Alerting General AvailabilityProduct Update

Users can now choose to be alerted when an Audience Computation/Run completesDescription example: This new alert can be discovered and configured via Monitor > Alerting > Default > Engage > Audience Run Completed and is GA. 

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Chauntel Greaves
Segmenter
Chauntel Greaves
Segmenter
Chauntel GreavesCommunity Manager
Audience Event Health Alerts General AvailabilityProduct Update

Audience Event Health alerting has shipped to GA and is available to all Engage users. This alert allows users to be notified when a specific Audience’s events fail to sync to the destination by X%. Users can choose to send the notifications to an email of their choice, to Slack, or via in-app notifications. This release has introduced a new “Alerts” tab to the Audience overview page, one of the places where relevant alerts can be found moving forward for Engage   

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Chauntel Greaves
Segmenter
Chauntel Greaves
Segmenter
Chauntel GreavesCommunity Manager
Alerting 'Hub' in Public BetaProduct Update

Segment’s native alerting features have a new home in-app, within Monitor / Alerting. This new interface allows to view and configure all available alerts across their Segment Workspace. A single place to review, configure, and enable/disable alerts for any of our features.   

140
Chauntel Greaves
Segmenter
Chauntel Greaves
Segmenter
Chauntel GreavesCommunity Manager
Entity Property Condition Groups for Linked Audiences General AvailabilityProduct Update

Entity Property Condition Groups is now available for Linked Audiences to all customers on Business Plans with Linked Audiences. When filtering on entity properties in your entity condition, you can now create entity property condition groups, allowing you to utilize both the AND and OR operators in the same entity condition, streamlining the audience building experience. For more information on Linked Audiences, refer to our documentation. 

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Chauntel Greaves
Segmenter
Chauntel Greaves
Segmenter
Chauntel GreavesCommunity Manager
published in Getting started with Segment
Segment Example RepositoryTutorial

See Segment best practices in action by browsing our example repo.To use this site, fork the repository and add it as a Source in your Segment workspace. Then, when you interact with the page, you’ll see each test event flow through to the Segment debugger.

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Chauntel Greaves
Segmenter
Chauntel Greaves
Segmenter
Chauntel GreavesCommunity Manager
published in Getting started with Segment
Segment Fundamentals: DocumentationTutorial

What is SegmentSegment IntegrationsSegment 101 WebinarHow Segment WorksUse Cases Overview > Choosing a Use Case > Use Cases Setup > Use Cases Reference Sources OverviewDestinations OverviewSending Data to DestinationsData Warehouses OverviewImplementation GuideA Basic Segment InstallationPlanning a full Segment Installation > A full Segment InstallationTesting and Debugging

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Chauntel Greaves
Segmenter
F
Flow WMS Development
asked in Product Q&A
How to recover access to workspace

Hi, After changing my email in the user profile, I’m able to log in, but I lost access to my workspace.How can I recover that access?BTW: I’ve tried to contact support and got “There was an error submitting your form, please try again.” multiple times. Thank youRegardsAlex

311
Chauntel Greaves
Segmenter
K
kzheng
asked in Product Q&A
how does canonical_segment_id is survived when profiles are merged

We are in the processing of utilized Profile Sync and ran into this question: how does canonical_segment_id is survived when profiles are merged?There is no straightforward documentation explaining the merging algorithm to determine the surviving canonical_segment_id when two profiles (with two different segment_id) are merged. We have performed some tests and noticed the first-created canonical_segment_id remained but would like to have a definite confirmation. 

803
Chauntel Greaves
Segmenter

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