Community Recognition: Earning Points & Badges
Optimize Advertising on LinkedIn Give your advertising programs on LinkedIn a major performance boost and reduce your cost per action with our conversions integration.Using the LinkedIn Conversions API (CAPI) destination, you’ll be able to better understand your customers and build more targeted audiences. This conversion tracking tool creates a direct link between marketing data from a connected advertiser’s server and LinkedIn.With LinkedIn Conversions API, you can achieve:Better Optimization: Enhance campaign optimization & delivery and drive a more efficient cost per action. Enhanced Targeting: Build enhanced audiences based on conversion data, targeting similar users on LinkedIn. Actionable Reporting: Better understand the results your campaigns are driving to improve your investments.Follow the steps below to connect the LinkedIn Conversions API Destination and get more ROI out of your ads. Step 1: Add your destinationIn your Segment workspace, navigate to the Destinations s
Check out the latest releases to date in Q4 Linked Events General AvailabilityLinked Events is now General Available. Linked Events enables you to enrich real-time event streams with entities from your data warehouse to your destinations. Linked Events is available to all US and EU workspaces and is a HIPAA Eligible Service.Functions Copilot General AvailabilityPowered by CustomerAI, Functions Copilot lets you effortlessly create and refine functions using natural language prompts, streamlining the development of complex logic and code. Functions Copilot is available to all Segment users who have functions enabled for their workspace.Looking for Q3 releases? Check them out here.
Mastering Deduplication & MTU Management with Segment Join us for an in-depth session where we’ll dive into the concepts of deduplication and MTUs, explaining how Segment processes them across your workspace. Learn how Engage events affect MTU calculations, and explore strategies for projecting and managing MTUs effectively using warehouse connections and key resources. SESSION 1: Register HereWednesday, October 16th, 2024 · 10:00 a.m. (PDT) SESSION 2: Register HereWednesday, October 23rd, 2024 · 10:00 (UTC) All sessions wrap up with live Q&A. See you there!
Hi Segment Community, I’m currently working on a project where GDPR compliance is non-negotiable, and I need to ensure that user consent preferences are fully respected and enforced. After reviewing the documentation, comprehensive consent management and control over what data is sent to which destinations is only emphasized in the Business tier. Doc link. So, Is any level of consent control possible in the Team or Free plans? Specifically: 1. Can I control which destinations (e.g., Google Analytics, Mixpanel) are activated based on user consent preferences in the lower tiers, or is that only available in the Business plan?2. Are cheaper plans at risk of being non-compliant with GDPR because they lack consent enforcement features, or are there any workarounds that allow at least some control over tracking and data sharing?3. There used to be (now deprecated) open source project from Segment where one could enable different destinations based on consent when initialising Segment — can t
On Demand: What’s New with Segment: Q3 2024 Product Releases + Live Q&A----Below are the latest releases to date for Q3:Suggested Mappings RETL General Availability & Connections Public Beta Automate your source mappings. Suggested Mappings provides you with mapping suggestions while allowing you to tweak and perfect each mapping. Duplicate Destination Mappings in General AvailabilityQuickly make a copy of an existing mapping with a destination, including all configurations and enrichmentsLinked Audiences and Data Graph General AvailabilityLinked Audiences and Data Graph are now Generally Available for Snowflake & Databricks. Linked Audiences empower marketers to create targeted audiences by combining behavioral data from the Segment Profile and warehouse entity data within a self-serve, no-code interface - accelerating audience creation, enabling precise targeting, enhancing customer personalization, and optimizing marketing spend without the need for constant data team su
Unlock the Power of Intentional Data Collection! Join us for our Segment 101 Webinar, an essential introduction to the Segment Customer Data Platform (CDP). These regional enablement sessions provide a step-by-step overview of the Segment CDP, use case recommendations and best practices for getting started. All sessions wrap up with live Q&A.NAMER: Register HereThursday, November 7th, 2024 · 9:00 a.m. (PDT) EMEA: Register HereThursday, November 7th, 2024 · 09:00 (UTC) APAC: Register HereThursday, November 7th, 2024 · 13:00 (GMT+9) Don’t miss your chance to transform your approach to customer data with Segment. Gain the insights and tools you need to collect, unify, and leverage your data effectively. Register now and start driving meaningful data-driven decisions for your business.
Trying to figure out how to track conversions for ad clicks. I currently send GCLID to Google Analytics 4, but have no way of telling whether GA4 will pick it up as an ad-based conversion and send it to Google Ads. (On the Google side, I have GA4 linked to Google Ads with key events marked as conversion actions.)Here’s my setup: when a user arrives on the site with a gclid in the URL, I store the gclid in a cookie. After they sign up for a free trial and finish the onboarding (inside the web app), I send a “New Signup” event from the server to Segment with the user’s email and gclid from the cookie. Then I have a Google Analytics 4 Cloud destination set up like this:I have no idea if this will work though, since Google doesn’t provide a mechanism for actually testing ad clicks. Do I have the mapping set up correctly?I also played around with the Google Ads Conversion destination. My understanding is that it’s a way of bypassing Google Analytics and sending conversions directly to Googl
Hi All,I have a use case where I want to pass track and identify events to Sailthru. Sailthru only takes in traits as input. Track events have properties so i wrote down a destination insert function to change properties to traits but it is not working.Has anyone else worked on a similar thing and has a better solution? Thanks
My understanding is that billing is based on MTUs. The Facebook Ads source pulls in several table collections.Since these tables are aggregated at the date, campaign, adset level, how should I estimate MTU based billing for this source? There’s no user level data here, it’s all rolled up.
Hello Segment community,I am trying to connect our Facebook page as a source in Segment to pull the page insights data into our warehouse. Looking at metrics such as: page_impressions page_engaged_users page_posts_impressions page_fan_addsWas thinking of setting a Python script that pulls the metrics from Graph API endpoints then send to Segment as custom events using HTTP API.I tried connecting the Facebook ads cloud object source in Segment but this would only get us paid campaigns insights as Collections. Any thoughts on how to achieve so? It would be good to know if any in the community tackled in this pipeline via Segment.Cheers,Moni
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