Welcome to Segment! We’re so glad you’re here. Before you dive into your implementation, we want to give a quick framework that will help you ready your business to implement Segment. This framework focuses on people , process , and technology to help you create a collaborative, business-wide operation that puts your good data to work, with Segment as the engine. Using this framework will help you build a foundation that will be durable and flexible as your business grows. People This may seem obvious, but aligning the right stakeholders early and often is pivotal to success with Segment. An organized, cross-functional team will not only generate consistency and buy in across the business, but will allow for a business-aligned strategy from the start. This means baking business-wide KPIs into your use of Segment, allowing you to multiply value on top of value as your Segment instance matures. Of course, every business looks different, but these are the key stakeholders we recommend bri
