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Important Announcement: Segment Community is Moving!

To our valued Community Members,We are excited to share that we will be consolidating our community experience with the Twilio Developer Network - which means that the standalone Segment Community will be sunsetting on December 31, 2025.This is part of ongoing efforts to create a more streamlined and unified community experience for all Twilio customers and is designed to meet many of you where you already are.In Discord, you’ll be able to connect with an active community of fellow builders and Twilio/Segment experts, share progress, and learn alongside your peers. In this welcome video, we share a few suggested channels to start with.   In Reddit, you can explore real-world use cases, troubleshoot with the community, and discuss different perspectives on your work. Here’s a short welcome video highlighting what resources you can expect to find there.We will continue to focus efforts on peer-to-peer learning and sharing helpful resources - and are committed to supporting you throughout this transition. Thank you for being an essential part of our community and for your continued passion and innovation!— The Segment & Twilio Community Team

News

Segment Documentation Gets a Fresh Look on Twilio Docs Site

News

Webinar: Twilio Releases Q4 2025

Blog

Twilio Building Blocks: Curated Resource for Developers

Key Resources

Best practices for building with Segment

Discussions

Q&A, Hottakes, Conversations

push dataLayer from Segment

I want some events into dataLayer that are being flowing into Segment.  Setup informationAnalytics.js is placed directly on the website without any involvement of Google Tag Manager. ProblemI created a destination of Google Tag Manager and connected with the source where events are coming in.  1 - I am not getting any event or page call into the dataLayer 2 - I am not seeing settings of track call in the settings of destination (google tag manager)  My questionDo we need to load Google Tag Manager from Segment? or maybe load Segment library from Google Tag Manager in order to get dataLayer 

Segment Implementation Planning

Hi,We’ve just onboarded Segment and I’m looking for an implementation plan, since the course it’s not available. Anybody have any resources? Appreciate it,Aida

Destination Trigger Configuration - Any vs All

Hi All,Looking for a bit of clarity on the Destination Event Mapping Trigger logic.I understand that All implies every condition in the trigger must be true resulting in AND logic.For example:Event Name is Order Completed Product Sku is abc Product Type is subscriptionBecomes:Event Name is Order Completed AND Product Sku is abc AND Product Type is subscription This would isolate Order Completed with the specific product parameters and send “abc product subscription purchase” to the given destinationBased on the documentation Any implies at least one of the conditions in the trigger must be true resulting in full OR logic.The example becomes:Event Name is Order Completed OR Product Sku is abc OR Product Type is subscription This would include all Order Completed events, any other events passing the abc sku, or any events passing a product type of subscriptionWhat I am struggling with is AND OR logic together. I am attempting to curate custom conversions for destinations where:Event Name is “xyz” AND Condition 2 is “abc” OR “def” Is the only option in Segment to create 2 separate mappings, 1 for the each of the OR conditions and mapping them to the same Destination Event Name endpoint?Example:Event Name is “Order Completed” AND Condition 2 is “abc” ---- sent to destination as “example purchase” conversion id “1” conversion label “yes” Event Name is “Order Completed” AND Condition 2 is “def” ----- sent to destination as “example purchase” conversion id “1” conversion label “yes”This is currently the only way I think both sets of conditions could be sent together either by the endpoint event name or conversion id/label etc.Am I missing anything in regards to how the Segment Trigger Logic works? Is this the best path forward? *EditWould a transformation/insert function be a better option?Intercept the Order Completed event, insert a new boolean property into the event based on Condition 2 is “abc OR def” as a True or False value.Then use this new property Condition 2 Bool is true as the trigger?What would be the cost implications to running let’s say 5 functions like this on 4 different destinations? Any insight is appreciated.

Invitation to Participate in User Research on Granular Access Control

Have you found the lack of granular access control limiting? Do you wish Segment had granular access control We’re kicking off a one-hour research session to hear directly from you about your use cases, challenges, and opportunities with Audience Cloning.In this session, we will:Ask about your workflows and pain points Share a prototype for you to explore Collect feedback to help shape the featureYour input will be invaluable in ensuring Audience Cloning delivers real value. If you’re interested, please sign up using this calendly link.Thank you for your support!

[Public Beta] Enforcement of Consent Preference in Engage Audiences.

We’re excited to announce the next phase of Segment Consent Management: Consent Enforcement in Engage Audiences is now available in Public Beta!Previously, we introduced the ability to store consent preferences, captured from streaming events and warehouse data, on the Segment Profile. With this Public Beta release, Segment can now automatically enforce those consent preferences in Engage Profile Audiences when sharing data with third-party destinations. For more information, see the Consent in Engage documentation and demo.If you would like to participate in this Beta, send me a message with your workspace id or slug.

Invitation to Participate in User Research on Audience Cloning

Have you used Audience Cloning and found gaps? Do you have feedback to share? We’re kicking off a one-hour research session to hear directly from you about your use cases, challenges, and opportunities with Audience Cloning.In this session, we will:Ask about your workflows and pain points Share a prototype for you to explore Collect feedback to help shape the featureYour input will be invaluable in ensuring Audience Cloning delivers real value. If you’re interested, please sign up using this calendly link.Thank you for your support!

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