Growing your business through data: Maximizing your customer data platform and data warehouse with AWS, Segment, and Artefact

About

In today's fast-evolving digital landscape, the effective use of customer data stands at the forefront of business success. The interoperability between customer data platforms (CDPs) and data warehouses plays a pivotal role, enabling organizations to leverage the full potential of customer insights. This collaboration is particularly crucial as we've seen a remarkable increase in data warehouse connectivity starting from 2020, highlighting its importance in navigating digital transformations.

In this webinar, featuring industry leaders from AWS, Segment, and Artefact we’ll dive into a comprehensive overview of the latest trends, strategies, and technologies for maximizing your data infrastructure.

Be prepared to takeaway:

• Insights into the strategic integration of AWS products and Segment
• Practical tips and best practices for data orchestration and simplifying your tech stack from a global system integrator
• The session will also feature a real-world success story from Sanofi, showcasing the benefits of a well-implemented data strategy to build golden profiles
• A hands on demo showcasing how Segment and AWS work better together