On Demand
Tue, Apr 1, 4:00 AM - 5:00 AM (UTC)
Webinar | How Twilio Uses Segment: Drive Product Led Growth with Event-Based Journeys
About this event
In this session, hear how our Marketing Ops team is creating personalized, event-driven onboarding experiences that boost adoption and customer satisfaction by using Event-Based Journeys.
Agenda
- Build a solid data foundation and orchestrate rich data flows to unlock unified customer profiles for personalized engagement
- Use Engage to respond instantly to user behaviors, like cart abandonment or onboarding roadblocks
- Design event-triggered journeys that enhance adoption and fuel product-led growth
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