On Demand
Tue, Apr 1, 4:00 AM - 5:00 AM (UTC)
Webinar | Mastering Journey Orchestration: Event-Triggered Journeys & Real-Time Personalization
About this event
Twilio Segment Solution Architects & Product Team explore the future of customer journey orchestration. This workshop covers event-triggered workflows, dynamic decisioning, and rich data personalization, helping you unlock real-time engagement, abandonment funnel logic, and seamless warehouse integrations. You’ll witness a live demo showcasing best practices in Journey Orchestration & Event-Based Personalization
Agenda
- Unlocking the Unified Profile: The Foundation of Personalization
- Next-Gen Journey Orchestration: Event-Triggered Workflows & Real-Time Engagement
- Trait-Based vs. Rich Data Personalization: What Drives Better Conversions?
- Abandonment Funnels & Smart Journey Exit Rules
- Integrating Data Warehouses & Function Steps for Scalable Personalization
- Product Roadmap: What’s Coming Next for Journeys & Audiences
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