About
During this webinar, we review how to identify specific use cases to support your strategic company goals, leveraging Segment’s best practices. You’ll see first hand how first-party data collection with Segment can be leveraged to drive business growth and enhance customer engagement.
This is a great session for marketers and non-technical users to better understand how they can make the most of their data in Segment.
Agenda
- Defining Stakeholders
- Funnel Analysis → Segment Use Cases
- Event Breakdown & Best Practices
- Source Collection
- Destination Connection & Activation