About

During this webinar, we review how to identify specific use cases to support your strategic company goals, leveraging Segment’s best practices. You’ll see first hand how first-party data collection with Segment can be leveraged to drive business growth and enhance customer engagement.

This is a great session for marketers and non-technical users to better understand how they can make the most of their data in Segment.
 

Agenda

• Defining Stakeholders
• Funnel Analysis → Segment Use Cases
• Event Breakdown & Best Practices
• Source Collection
• Destination Connection & Activation