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Consent Management is now generally available for Business Tier customers.

In this blog post, Segment Product Manager, Atit Shah, shares how to easily collect end user consent preferences and ensure proper consent management in your downstream apps.

Here’s a quick demo showcasing "Consent Enforcement in Segment Connections". This demo utilizes OneTrust as a CMP, but feel free to swap it out with your preferred CMP. You only need to ensure that every Segment event is stamped with the consent object, per specification.

Interesting - I hadn’t heard that this was now available; looks like another project to put on the list. Great info. Thanks!

Great timing!  We are currently implementing a new cookie consent and preference management system so now it will be easier to deliver customer preferences downstream.

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