The Braze Cohorts destination, built on Destination Actions, is now in General Availability.

With this destination, you can send Engage audiences to their Braze account as cohorts, and cohorts can be used to build campaigns with the most accurate customer data.

This is a more scalable alternative to storing audience subscription in user-level attributes in Braze.

For more information, see Segment's Braze Cohorts Destination documentation.