Consent Management in Unify and Engage in Public Beta!

With this release, Segment now stores end-user consent preferences, collected from streaming events or warehouse sources, directly on Unify Profiles as traits. These consent traits enable automatic enforcement of preferences in Engage Profile Audiences when sharing data with third-party Engage Destinations.

Additionally, users can leverage these traits to manually enforce consent preferences within Engage. For more information, see the Consent in Unify and Consent in Engage documentation.