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Product Update

Trait Activation for all Destination Actions

Categories:Twilio EngageDestinationsGeneral AvailabilityBusiness
  • March 4, 2024
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Tyler Nelson
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Trait Activation now supports all Destination Actions. Trait Activation includes both Trait Enrichment and ID Sync: 

  • With Trait Enrichment, use custom, SQL, computed, and predictive traits to enrich the data you map to your destinations. 

  • Use ID Sync to select identifiers and a sync strategy for each identifier when syncing Engage Audiences to Destinations.

Visit the Trait Activation docs to learn more.

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