Product Updates

Language-specific client SDKs for the Public API are available to help you adopt the Public API more efficiently.These SDKs are open-sourced, and available on GitHub for Go, Swift, TypeScript and Java. 

Compute Progress Bar will help you get more clarity on the progress of your audience or computed trait creation with a progress bar, computation statuses, and percentage completed.Segment has updated the Audience and Trait builder for a more consistent experience, and you’ll also see a confirmation screen for each Audience or Trait you create. This feature provides more visibility and predictability during the audience and computed trait creation and edit process.For more information, see the Audiences and Computed Traits documentation. 

The Stripe source now leverages a newer version of the Stripe APIs.As part of this change, Segment added support for one new collection (tax_rates). Some properties in a few of the collections have been added and deprecated. No changes have been made to the existing functionality.For more information, see Segment's Stripe Source documentation. 

This month, two partners released integrations with Segment:Destinations: CleverTap (documentation) - Generally Available as of January 9 Sources: CommandBar (documentation) - Generally Available as of January 19 For questions and support related to these destinations, please reach out to Segment's partners. 

In December, two partners released integrations with Segment:Destinations: Insider (documentation) - in General Availability as of December 7 Sources: CommandBar (documentation) - in General Availability as of December 7 For questions and support related to these destinations, please reach out to Segment's partners.

The Developer Portal is the place where partners go to manage their integrations with Segment.Once invited, partners can log into the Developer Portal, where they can view their integration’s status, manage their integration’s catalog metadata, and invite additional team members to join their team. This feature is only available for partners who are currently being onboarded in cohorts.For more information, see Segment's Developer Portal. 

As part of Engage, Segment creates an Engage Events Source that lets you sync subscription states to connected Destinations.When a subscription state changes, Segment sends an update to the Destination. As a result, the subscription states stored in your Destination(s) can serve as a single source of truth for managing user consent in other tools that you may have connected to the Destination.Learn more in the Engage Events Source documentation. 

Support for the Salesforce Bulk API 2.0 is now Generally Available in the Salesforce (Actions) destination.With this new functionality, customers can opt to send data to Salesforce in batches of up to 1000 events. By default, the Salesforce (Actions) destination will continue to send data to the Salesforce streaming REST API, but customers can choose to use the Bulk API 2.0 instead.For more information, see Segment's Salesforce (Actions) Destination documentation. 

The Salesforce Pardot (Actions) destination is now in General Availability.With this destination, customers can create and update prospects in Salesforce Pardot. Data is sent server-side and can be used to automate marketing campaigns. For more information see Segment's Salesforce Pardot (Actions) Destination documentation. 

The Adobe Target Web and Cloud Mode destinations, built on Destination Actions, are now in General Availability.With these new destinations, customers will be able to send their first-party data to Adobe Target. From there, they can A/B test, construct audiences, and personalize user experiences, all based on the profile information collected and defined in Segment. Learn more in the documentation: Adobe Target Web Adobe Target Cloud Mode

The Salesforce Marketing Cloud (Actions) destination is now in Public Beta.With this destination, customers can create contacts, store contact and event data in data extensions, and send API events to Salesforce Marketing Cloud. Benefits include batch support, flexible primary keys, and an API upgrade.For more information, see Segment's Salesforce Marketing Cloud (Actions) documentation. 

The Webhooks (Actions) destination is now in Public Beta.With this destination, customers can submit real-time user data to any webhook URL.For more information, see Segment's public documentation. 

The Intercom Web and Cloud Mode (Actions) destinations are now in General Availability.These new destinations allow customers to create leads, contacts, and companies in Intercom. Contacts and companies can be updated with their latest attributes and events. With this data, customers can personally communicate with their users with targeted content, behavior-driven messages, and conversational support.Learn more in the documentation: Intercom Web (Actions) Intercom Cloud Mode (Actions)  

On May 15, 2023, Segment will end support for Analytics React Native Classic, which includes versions 1.5.1 and older.All customer tiers have access and can upgrade to Analytics React Native 2.0, which is lighter weight and more performant.See the Analytics React Native 2.0 docs to learn more.

New functionality to upload offline click conversions, offline call conversions, and conversion adjustments to the Google Ads API is in General Availability.These features can be found in the Google Enhanced Conversions destination, which has now been renamed Google Ads Conversions to reflect the new feature set.For more information, see Segment's documentation. 

The HubSpot Web and Cloud Mode (Actions) destinations are now in General Availability.With these destinations, customers can benefit from a number of improvements, including OAuth support, clearer mapping of data for an easier setup, and support for custom behavioral events.Learn more in the documentation: HubSpot Web (Actions) HubSpot Cloud Mode (Actions)  

The LinkedIn Audiences destination, built on Destination Actions, is now in General Availability.With this destination, customers can send Engage audiences to their LinkedIn Ads account. Benefits include OAuth support and the ability to sync multiple audiences using the same destination instance to better advertise to users on LinkedIn.For more information, see Segment's LinkedIn Audiences documentation. 

Public API Transformations is available to all workspaces on Business Tier plans with the Protocols add-on.This feature enables you to programmatically maintain your Transformations on Segment instances.With Public API Transformations, you can: Create transformations that support track, identify and group events Perform single event matches Rename events and properties. Perform CRUD operations for source and destination transformations For more information, see the Transformations documentation. 

Reverse ETL is available as a public beta offering.This feature makes it simple to activate data from a warehouse and load it into downstream destinations. Bringing the power of the CDP and the data warehouse together empowers core business teams with valuable customer data so that they can focus on driving business value, such as optimizing customer acquisition, increasing lifetime value, and so much more.For more information, see the Reverse ETL documentation. 

Profiles Sync is available as a public beta offering.This feature makes Twilio Segment's identity-resolved customer profiles portable. Data teams can now access ready-to-query models and data sets, within the warehouse of their choice, to enrich customer profiles in the warehouse according to business needs.Profiles Sync enables data teams to focus on creating valuable audiences in the data warehouse that power personalized customer experiences.For more information, see the Profiles Sync documentation. 

Journey Archive helps marketers end Journeys while preserving historical data. Archiving a Journey stops all Journey calculations and prevents users from entering or progressing through the Journey. Segment retains all of the Journey's data, though, letting you view its historical performance while freeing up compute credits.Learn more in the Build a Journey documentation. 

Segment has enhanced the application of profile merge and mapping limits in the Identity Resolution algorithm.Previously when a profile was at these limits, Segment didn’t resolve any subsequent events to profiles. With this change, Segment uses identifier priorities (as configured in your Identity Resolution settings) to resolve events to the profile.Segment ignores lower priority identifiers that would add merges or mappings to the profile and resolves the event based on the higher priority identifiers. This ensures profiles update with fresh data and eliminates event loss.For more information, visit Segment’s public documentation. 

This month, four new partner-built destinations were released in beta: Kana (documentation) - Beta as of November 1 Kable (documentation) - Beta as of November 1 Aampe (documentation) - Beta as of November 14 Akita Customer Success (documentation) - Beta as of November 22 For questions and support related to these integrations, please reach out Segment's partners. 

New Transformation Types through the Public API, available to all Protocols users, provides support for commonly requested transformations, such as creating new property values, property value changes, capitalization functions, and more.For more information, see the Transformations documentation .

Selective Sync is a service that allows customers to fetch selected data from the Salesforce source. This feature enhancement allows Self-Serve (non-BT) customers to use the Selective Sync functionality without the need to create a ticket with Success Engineering.For more information, see the Salesforce Source documentation.