Product Updates

Segment has changed the UI and name of the Personas product to better align with marketing vs developer workflows and our repackaging.With this change, you’ll now see new Profiles and Engage tabs in the app.For more information, visit Segment's Unify documentation.

The updated Mappings UI for Actions destinations is available to all users on all plans. It lets customers define how to map the event fields from their source to their destination in a new left-to-right layout. It also improves the discoverability of functionality to add a test event and to send a test event to the destination.

Cloud object sources are available to all users in the EU.This update allows users in the EU region to use Cloud Object sources and sync data to warehouses with the same functionality as in the US.The following list contains all cloud object sources that are available in the EU region:Facebook Ads Google Ads Salesforce Zendesk Stripe Intercom Mailchimp HubSpot Twilio Salesforce Marketing Cloud Marketo SendGrid Mandrill

The Segment Public API enables customers to configure, manage, and scale their Segment implementations programmatically with a user-friendly API and more stable endpoints. As an upgrade to the existing Config API, customers can programmatically extend and duplicate existing schemas, instead of manual time-intensive processes in the UI.The Public API addresses several customer issues concerning usability and speed while offering a broader range of configurations, better error-handling, and more interactive developer tooling.For more information, see Segment’s Public API documentation and Public API Reference.

The Engage sync engine is incredibly powerful but previously lacked visibility into how long Audience syncs with downstream tools would last. Sync ETA aims to change that. This new feature shows dynamic ETAs for Engage Audiences syncing to downstream Destinations, offering customers granular observability that's now generally available.

This month, five new partner-build integrations were released in beta and another two were moved to general availability:Destinations:FullStory Cloud Mode (Actions, documentation) - Beta as of August 10 Cordial (Actions, documentation) - Beta as of August 10 Attentive Mobile (documentation) - Beta as of August 18 Jimo (documentation) - Beta as of August 18 Mixpanel (Actions, documentation) - Generally Available as of August 23 MoEngage (Actions, documentation) - Beta as of August 26Sources:Mixpanel Cohorts (documentation) - Generally Available as of August 23For questions and support related to these destinations, please reach out to our partners.

Analytics.js Classic has entered an End of Service as of August 31, 2022.This means that while you’re able to continue using it until the End of Life on February 28, 2023, Segment will no longer be maintaining or upgrading the Classic version of Analytics.js.For more information, see the upgrade documentation, or view the blog post about the benefits of Analytics.js 2.0.

The Snapchat Conversions API destination, built on Destination Actions, is now in General Availability.With this destination, customers can pass web, app, and offline events from Segment directly to Snap. Events are sent server-side and can be used to measure campaign performance and incrementality.For more information, see the Snapchat Conversions API (Actions) documentation.

For early customers using BigQuery with Segment, rather than providing Segment with credentials, access was granted to a shared service account (connector@segment-1119.iam.gserviceaccount.com). While convenient for early adopters, this presented potential security risks.In March 2019, Segment upgraded the BigQuery warehouse destination to improve its security. The upgrade involved moving from using Segment’s shared service account to each customer creating their own service account for Segment.Today, Segment is moving the BigQuery shared service accounts into End of Life. This means that:All shared service accounts have been deactivated. You will see an in-app banner on your old shared service account with instructions to create a new service account. You will then need to head to your warehouse’s connection settings and update with the credentials you created.For more information see the BigQuery Destination page.

Typewriter Version 8 is available to all users that have access to Protocols. This feature adds support for Analytics-Swift, Analytics-Kotlin and Analytics-React-Native.There are also new options for generating classes and types (but no client codes), support for customizable prefixes and suffixes for both types and functions, and support for generating multiple tracking plans on a single client.For more information, see the Typewriter documentation or GitHub repository.

Segment has upgraded the following Facebook integrations to use the latest Facebook Marketing API version:Facebook Conversions API (Actions) Facebook Offline Conversions Facebook App Events Facebook Custom Audiences (Engage) Facebook Conversion API (Classic)The upgrade to Facebook Marketing API v14.0 was rolled out by customer tier from July 29, 2022 to August 4, 2022. Segment’s Facebook integrations will continue to operate without any service interruption.

This month, seven partners have released integrations with Segment:Destinations:Spideo (documentation) - in Beta as of July 7 Ninetailed (documentation) - in Beta as of July 7 Rokt (documentation) - in Beta as of July 14 Correlated (documentation) - in Beta as of July 28Sources:Jebbit (documentation) - in Beta as of July 19 Bluedot (documentation) - in Beta as of July 21 Gladly (documentation) - in Beta as of July 26.For questions and support related to these integrations, please contact the specific partner.

Randomized Splits give you insights into your marketing messaging and channels by experimenting with different paths to optimize campaign performance. Randomized splits is only available for newly created journeys.For more information, please see the randomized splits documentation.

Azure Data Lakes is available to all users with the Business tier. Segment Azure Data Lakes makes it easy to build and maintain a customer data lake by landing optimized and schematized behavioral data in Azure Data Lake Storage Gen 2.For more information, see Segment’s Data Lakes documentation.

The IBM Watson Experience is a limited use version of Segment, where IBM Watson Enterprise customers can configure workspaces that use IBM Watson as the source, and send data to ~130 destinations in the Analytics, Raw Data, and Storage categories. Customers of the limited use experience cannot add sources other than IBM Watson or destinations outside those three categories.The limited use plan is only available to eligible IBM Watson customers, but the IBM Watson source is available to all Segment customers.

Batching enables users to combine multiple events into a single API call.The introduction of Batching for Destination Functions adds the capability to create new List-based Destinations. This includes commonly requested ad platforms such as Twitter Ads, Bing Ads, LinkedIn Lists, Criteo, and Commission Junction.For more information, see the Destination Functions documentation.

The Snapchat Conversions API destination, built on Destination Actions, is now in Public Beta.With this destination, customers can pass web, app, and offline events from Segment directly to Snap. Events are sent server-side and can be used to measure campaign performance and incrementality.For more information, see Segment's Snapchat Conversions API documentation.

New features exclusive to Analytics.js 2.0 are available to all Twilio Segment customers on all plans.These features include a more configurable client-side persistence layer and bundle obfuscation. These new features enable users to be even more prescriptive with their web application instrumentation by configuring the use of Analytics.js cookies, browser storage, and more.Information about all of these features can be found in the Analytics.js 2.0 documentation.

Analytics.js Sources for customers on Business Tier plans under a certain threshold were upgraded to leverage Analytics.js 2.0 during the week of June 13th, 2022.Analytics.js 2.0 is already available to all users on all plans. As a reminder, the End of Support date for Analytics.js Classic is August 31, 2022.Customers are encouraged to review the documentation to determine a timeline for upgrading their Sources.

The Salesforce (Actions) destination, built on Destination Actions, is now generally available to all Segment users.With this destination, customers can benefit from a number of improvements, including OAuth 2.0 support, granular control over what is sent to Salesforce (to help with those rate-limits!), and many quality-of-life improvements.For more information, see Segment's Salesforce (Actions) documentation.

Navigation for Engage is updated to improve navigability and provide access to key features and activities with fewer clicks.

This update to the Salesforce (Actions) destination fixes several customer pain points, improves security, and adds new functionality. The Salesforce (Actions) Destination supports OAuth 2.0, delivers granular control over what data is sent through the API (helping customers work within rate-limited contracts efficiently), and provides several new customization options and quality-of-life improvements.To learn more, read the Salesforce (Actions) Destination.

With these new Web- and Cloud-mode destinations, you can send your first-party data to Adobe Target. From there, A/B test, construct audiences, and personalize user experiences, all based on the profile information collected and defined in Segment.Learn more in the documentation:Adobe Target Web Adobe Target Cloud

Segment's Google Ads Cloud Source is now powered by the latest Google Ads APIs. Google's Ads APIs are the next generation of their old AdWords APIs, which are scheduled to be deprecated on April 27, 2022. The Google Ads Cloud Source has been upgraded ahead of time to ensure that you can continue retrieving your data without interruption.No action is required by customers to enjoy the benefits of the upgrade.

Google deprecated Adwords v7 and Segment has updated its API integration to v9. This update allows customers using Google MCC to select any of the Google Ads accounts managed by their primary Google Ads account.For more information, see the Google Adwords Remarketing List Destination documentation.