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Four pillars to achieving good data

  • May 20, 2024
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Andrew Rawson
Segmenter
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Align - Align your teams to a tracking plan within the UI
Validate - Verify events and properties entering your workspace are expected, and flag them if they aren’t aligned to the tracking plan
Enforce - Block events and properties at the point of ingest to safeguard destination tools from bad data
Transform - transform improperly named events or properties to accommodate destination requirements

 

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