In this on demand session, Solution Architects Kurt & Anthony, cover:

• An in-depth look at the ID resolution process within Segment
• The significance of ID resolution in creating unified customer profiles
• Best practices for crafting and implementing ID resolution rules… like how to set up these rules in Segment, while avoiding common pitfalls
• Strategies for ensuring the effectiveness of ID resolution rules with tools and techniques for rule validation and maintenance in Segment
• Identifying corrupted profiles with practical steps 
• Building trust through transparency and accuracy in your ID resolution process, along with continuous monitoring and quality assurance best practices, and ending with a Q&A session