In this on demand session, Solution Architects Kurt & Anthony, cover:
- An in-depth look at the ID resolution process within Segment
- The significance of ID resolution in creating unified customer profiles
- Best practices for crafting and implementing ID resolution rules… like how to set up these rules in Segment, while avoiding common pitfalls
- Strategies for ensuring the effectiveness of ID resolution rules with tools and techniques for rule validation and maintenance in Segment
- Identifying corrupted profiles with practical steps
- Building trust through transparency and accuracy in your ID resolution process, along with continuous monitoring and quality assurance best practices, and ending with a Q&A session