You can now build granular predictions based on the specific properties of any event tracked in Segment.

What’s that mean for you?

Here’s a couple of use cases that show what’s possible:

• Predict the propensity that Marketers will buy tickets for your upcoming industry expo - filter on the property that identifies Marketers in your customer base.
• Predict the likelihood of a customer adding an item to their cart that cost more than $20 - filter on the property that identifies the cost of your product.
• Predict how likely someone is to share a social media post on Facebook - filter on the property that identifies the specific platform.

Watch this quick video from Product Manager Troy Bolus on why we are so excited about this release!