Product Updates

Segment for Healthcare is now HIPAA-eligible. Twilio's BAA now covers Segment for all Business tier customers. Customers can now use personal health information (PHI) and personally identifiable information (PII) in Segment to deliver personalized care journeys for patients at scale. You can refer to our Architecting for HIPAA documentation and healthcare specific Recipes for how to build on Segment for Healthcare compliantly.For more information, see HIPAA Eligible Segment. 

The Intercom Web and Cloud Mode (Actions) destinations allow customers to create leads, contacts, and companies in Intercom. Contacts and companies can be updated with their latest attributes and events. With this data, customers can personally communicate with their users with targeted content, behavior-driven messages, and conversational support. Learn more in the documentation: Intercom Web (Actions) Intercom Cloud Mode (Actions)

The new HubSpot Web and Cloud Mode destinations, built on Destination Actions, are now in Public Beta. With these destinations, customers can benefit from a number of improvements, including OAuth support, clearer mapping of data for an easier setup, and support for custom behavioral events. Learn more in the documentation: HubSpot Web (Actions) HubSpot Cloud Mode (Actions)  

The LinkedIn Audiences destination, built on Destination Actions, is now in Public Beta. With this destination, customers can send Engage audiences to their LinkedIn Ads account. Benefits include OAuth support and the ability to sync multiple audiences using the same destination instance to better advertise to users on LinkedIn.For more information, see Segment's LinkedIn Audiences (Actions) documentation. 

The Pardot (Actions) destination is now in Public Beta. With this destination, customers can create and update prospects in Pardot. Data is sent server-side and can be used to automate marketing campaigns. For more information, see the Salesforce Pardot (Actions) documentation.

With Engage Channels, you can now deliver personalized experiences where, when, and how your customers want with our native email and SMS channels. Engage Channels includes: Email & SMS Campaign Builders, allowing you to design and deliver email and SMS messages directly within Engage Marketing Engagement Analytics, allowing you to understand the performance and ROI for every email and SMS message you send Subscription Management, allowing you to manage the subscription statuses of your customers directly in the platform  For more information, see the Engage onboarding documentation.

This month, our partner Statsig released their Source integration, which is in Beta as of October 6th for Segment.For questions and support related to this new source, please review the Statsig Source documentation or reach out to Statsig. 

Reusable Tracking Plans & Libraries includes two new features: Property Library Syncing and Duplicate Tracking Plans & Libraries. Both features are available to all customers with access to Protocols.Property Library Syncing enables Protocols users to apply changes made to a Property Library across any synced Tracking Plan.Duplicate Tracking Plans enables Tracking Plan users to duplicate existing Tracking Plans and libraries.For more information, see Property library syncing and duplicate Tracking Plans & Libraries. 

Web Device Mode Destination Filters is available to all users on Business Tier plans. This feature enables you to use the same interface and APIs to prevent certain data from flowing into a destination and gives you more flexibility when working with Segment and your various marketing tools. For more information see the Destination Filters documentation.

Mobile Device Mode Destination Filters is in beta to all users on Business Tier plans and is exclusive to the Analytics-Swift, Analytics-Kotlin (Android), and Analytics-React-Native 2.0 libraries. This feature enables you to use the same interface and APIs to prevent certain data from flowing into a destination, and gives you more flexibility when working with Segment and your various marketing tools. For more information see the Destination Filters documentation as well as the Analytics-Swift, Analytics-Kotlin (Android), and Analytics for React Native 2.0 documentation.

What is the Marketing Campaigns (Actions) Destination? Create an Action Destination for SendGrid Marketing Campaigns in Segment’s Catalog. This destination allows marketers to add and update contacts to leverage the power of a CDP and the ease of Marketing Campaigns to create compelling and targeted campaigns. For more information, see the SendGrid Marketing Campaigns Destination documentation. 

The Engage Event Tester lets you send test event payloads to downstream Destinations.You can use the Event Tester before you publish a Journey to verify that events from the Journey's Audiences successfully make it their Destination.For more information, see the Test event payload documentation.

The Show an ad step lets you send users to an advertising destination. You can also configure exit settings that remove users from the ad step after a specified period of time.For example, you may want to show an ad for only one week to users who abandoned a cart during a purchase. With the Show an ad step, you can remove users from the ad destination seven days after they enter it.For more information, see the Show an ad documentation.

Reusable Tracking Plans & Libraries includes two new features: Property Library Syncing and Duplicate Tracking Plans & Libraries. Both beta features are available to all customers with access to Protocols.Property Library Syncing enables Protocols users to apply changes made to a Property Library across any synced Tracking Plan.Duplicate Tracking Plans enables Tracking Plan users to duplicate existing Tracking Plans and libraries.For more information, see Property Library Syncing and Duplicate Tracking Plans & Libraries. 

The Developer Portal is the place where partners go to manage their integrations with Segment.Once invited, partners can log into the Developer Portal where they can view their integration’s status, manage their integration’s catalog metadata, and invite additional team members to join their team. This feature is only available for partners.For more information, see Segment's Developer Portal.

This month, Bento released a new integration with Segment, which is in beta as of September 21.For more information, see the Bento Destination documentation.For questions and support on Destinations, please reach out to the Destination partner. 

Segment Data Lakes for Azure is available to all users on business tier plans.Segment Data Lakes for Azure makes it easy to build and maintain a customer data lake by landing optimized and schematized behavioral data in Azure Data Lake Storage Gen 2.For more information, see Segment Data Lakes Overview.

Segment has changed the UI and name of the Personas product to better align with marketing vs developer workflows and our repackaging.With this change, you’ll now see new Profiles and Engage tabs in the app.For more information, visit Segment's Unify documentation.

Cloud object sources are available to all users in the EU.This update allows users in the EU region to use Cloud Object sources and sync data to warehouses with the same functionality as in the US.The following list contains all cloud object sources that are available in the EU region:Facebook Ads Google Ads Salesforce Zendesk Stripe Intercom Mailchimp HubSpot Twilio Salesforce Marketing Cloud Marketo SendGrid Mandrill

The updated Mappings UI for Actions destinations is available to all users on all plans. It lets customers define how to map the event fields from their source to their destination in a new left-to-right layout. It also improves the discoverability of functionality to add a test event and to send a test event to the destination.

The Segment Public API enables customers to configure, manage, and scale their Segment implementations programmatically with a user-friendly API and more stable endpoints. As an upgrade to the existing Config API, customers can programmatically extend and duplicate existing schemas, instead of manual time-intensive processes in the UI.The Public API addresses several customer issues concerning usability and speed while offering a broader range of configurations, better error-handling, and more interactive developer tooling.For more information, see Segment’s Public API documentation and Public API Reference.

The Engage sync engine is incredibly powerful but previously lacked visibility into how long Audience syncs with downstream tools would last. Sync ETA aims to change that. This new feature shows dynamic ETAs for Engage Audiences syncing to downstream Destinations, offering customers granular observability that's now generally available.

This month, five new partner-build integrations were released in beta and another two were moved to general availability:Destinations:FullStory Cloud Mode (Actions, documentation) - Beta as of August 10 Cordial (Actions, documentation) - Beta as of August 10 Attentive Mobile (documentation) - Beta as of August 18 Jimo (documentation) - Beta as of August 18 Mixpanel (Actions, documentation) - Generally Available as of August 23 MoEngage (Actions, documentation) - Beta as of August 26Sources:Mixpanel Cohorts (documentation) - Generally Available as of August 23For questions and support related to these destinations, please reach out to our partners.

Analytics.js Classic has entered an End of Service as of August 31, 2022.This means that while you’re able to continue using it until the End of Life on February 28, 2023, Segment will no longer be maintaining or upgrading the Classic version of Analytics.js.For more information, see the upgrade documentation, or view the blog post about the benefits of Analytics.js 2.0.

The Snapchat Conversions API destination, built on Destination Actions, is now in General Availability.With this destination, customers can pass web, app, and offline events from Segment directly to Snap. Events are sent server-side and can be used to measure campaign performance and incrementality.For more information, see the Snapchat Conversions API (Actions) documentation.