Product Updates

Salesforce Version 58 is available to all Salesforce cloud source users.This feature enables access to over 350 new collections and over 800 new columns.For more information see the version upgrade changes. 

Reverse ETL enables you to activate data from a warehouse and load it into 300+ downstream destinations. Azure as a Reverse ETL source is now available in Public Beta.

Trait Activation now supports all Destination Actions. Trait Activation includes both Trait Enrichment and ID Sync:  With Trait Enrichment, use custom, SQL, computed, and predictive traits to enrich the data you map to your destinations.  Use ID Sync to select identifiers and a sync strategy for each identifier when syncing Engage Audiences to Destinations. Visit the Trait Activation docs to learn more.

Analytics-Flutter lets you instrument Segment analytics in your Flutter multi-platform applications with support for iOS, Android, Web and MacOS.For more information, see the documentation for Analytics-Flutter.

Consent Management is available to all users on the Business Tier plan.This feature enables customers with Segment library sources to capture end-user consent preferences from a consent management platform (CMP) and then route end user data only to destination categories end users have consented to share data with.For more information, see the Consent in Segment Connections documentation. 

Databricks for Profiles Sync is now Generally Available.With Databricks, you can sync Segment profiles directly into your Databricks Lakehouse.This feature is only available for Unify.Visit the documentation to get started with Databricks for Profiles Sync.

Use the Databricks Destination to sync Segment events into your Databricks Lakehouse.This destination has functional parity with other Segment warehouse destinations, including replay support, EU support, selective sync, and more.Visit the Databricks Destination documentation for more information.

With Generative Audiences, you can use generative AI to create Engage Audiences.Using natural language prompts, you can describe your desired audience based on events performed, profile traits, or existing audiences in your workspace.To learn more, visit Segment’s Generative Audiences documentation. 

The Google Display and Video 360 destination, rebuilt on Destination Actions, is now in public beta.This destination lets you streamline activation of end-to-end ad campaigns under Google Marketing Platform.Segment will deprecate the Personas DV360 destination. Moving forward, all users will work with the new Display and Video 360 (Actions) destination.To learn more about the destination and migration steps, view the Display and Video 360 (Actions) documentation.

Klaviyo (Actions) Destination is now in Public Beta.Klaviyo is a powerful email platform focused on ecommerce that helps companies make more money. It supports segmentation based on category and event triggers like product bought, page viewed, email engagement, or amount spent.With this destination, you can send Engage audiences and rETL data to lists and profiles in Klaviyo. In addition to creating users in lists, you can also send Track events for each user.For more information, see the Klaviyo Actions Documentation. 

Segment's destination for Optimizely allows customers to send Segment profile data into Optimizely to power testing and experimentation.This upgrade brings the destination into the Actions Framework and connects to the latest Optimizely SDK, providing improved performance, security, and implementation.For more information, see the Optimizely Feature Experimentation (Actions) Destination Documentation.

With action buttons and badge count settings, you can further control how your push notifications show up on your customers’ mobile devices.  Action buttons let you set content and actions for buttons when using push notifications in Engage. With action buttons, your users can interact directly with your app from a notification without needing to click into an app experience. Badges are small icons that are ideal for getting a user’s attention. You can now specify the badge count when creating your push notification template in Engage, giving you more customization options for how your notification is delivered. For more information, see Segment's Mobile Push documentation.

Segment's goal is to help customers get the full value from the Profiles Sync product by building materialized views in Segment and syncing them to the customer data warehouse.Segment is adding three materialized view tables on top of the existing raw tables synced with Profiles Sync.To learn more about these materialized view tables, visit the Profiles Sync docs.

Profiles Insights is a new tab in Unify that surfaces profile-related insights and issues driving users to take action, and continuously improve profile data quality.Visit the Unify Profiles Insights docs to learn more. 

Segment’s Terraform Provider is open sourced by Segment, available to users who have Public API.This feature enables users to use Terraform to automate deployments and change control for Segment resources such as Connections, Tracking Plans, and IAM.For more information, see Segment for Developers, or Segment’s Terraform Provider.Because this is open sourced, but not officially supported by Segment, please log issues and feedback directly to Segment's GitHub Repo, and feel free to contribute directly. 

Delivery Overview now includes samples of events dropped in the Failed on Ingest pipeline step.These samples provide visibility into data that failed to ingest from a source, helping users troubleshoot and refine their integrations.For more information, visit the Delivery Overview documentation.

Engage Premier customers can now update global and group subscription statuses using rETL.Segment has added a Send Subscriptions action as part of the Segment Profiles destination and enriched the Subscriptions payload as part of the Identify call.Segment has also added the ability to select a space and multiple subscription groups in the mapping selections section of the existing rETL mapping UI.For more information, visit Segment's Reverse ETL for Engage Premier Subscriptions documentation. 

You can now deliver personalized experiences where, when, and how your customers want with Push Notifications, sent right to your customers mobile devices. Push Notifications in Engage includes: Push Notifications Campaign Builders, allowing you to design and deliver Push Notifications directly within Engage Marketing Engagement Analytics, allowing you to understand the performance and ROI for every Push Notification you send Subscription Management, allowing you to manage the subscription statuses of your customers directly in the platform for each channel separately Click Behavior Options, allowing you to decide what your end user sees when they tap on the push notification on their mobile device For more information, see Segment's Push Notifications documentation.

Trait Activation is available to all users on Engage Foundations.Use Trait Activation to configure sync payloads that you send from Engage Audiences to a Destination. Map traits from user profiles to Destinations, configure identifiers to sync, and choose a sync strategy that fits your use cases.For more information visit Segment's Trait Activation documentation. 

With Segment's new Journeys editing and versioning functionality, you can create, edit, and adapt complex, data-driven multi-channel journeys with ease. Journeys can now be edited even when they are live and published.For more information, visit Segment's Journeys Edits and Versioning documentation.

Segment's integration with LiveRamp Audiences is now in beta.This integration empowers companies and their partners to connect, control, and activate data, resulting in transformed customer experiences and more valuable business outcomes.Learn more about the integration in Segment's LiveRamp Audiences Destination documentation. 

Broadcasts let you send one-off promotional messages by SMS or email.Targeted and personalized with the same level of real-time data sophistication used for advanced lifecycle marketing efforts, Broadcasts were built with SendGrid email and Twilio SMS functionality. Using one centralized platform, Broadcasts offer scalability and reliable deliverability.With Broadcasts general availability, you can now send Broadcasts to subscription groups and view Broadcast actions and events in both recipients list and the customer profile.For more information, visit Segment's Broadcasts documentation. 

The Trade Desk destination is now available in beta.With this integration, you can push first-party user data from audiences created in Twilio Engage to The Trade Desk platform. This enables you to target your brand's first-party audiences more effectively. You have the ability to configure your delivery preferences within Segment, making the integration customizable.By connecting Twilio Engage with The Trade Desk, you can leverage your Engage Audiences and send personally identifiable information (PII), such as email, directly to The Trade Desk. This enhances your ability to execute precise and impactful marketing campaigns.To get started with the Trade Desk integration, see the public documentation. 

Destination Insert Functions enables Segment's customers to extend their data pipeline using code at egress, before data is processed by destinations.Use Destination Insert Functions to: Implement custom logic to perform enrichment using third-party sources as well as Profile API, which brings additional context to your data before it’s sent to a destination. Transform data that’s going out, enabling advanced filtration and computation like sending only those events that meet specific criteria (using nested if-else code) and performing logical and arithmetic computations on it. Ensure data compliance by performing tokenization, encryption, or decryption before sending data out. All users who have functions enabled for their workspace can use Destination Insert Functions. For more information view Segment's Destination Insert Functions docs.  

Use Linked Events to enrich real-time event streams with entities from your data warehouse to your destinations. Linked Events Private Beta is available to the following tiers: Unify +  Engage Foundations (Audience and Journeys) Engage Premier (Audience, Journeys, and Channels) To learn more, visit the Linked Events Overview documentation and setup guides: BigQuery setup Snowflake setup Redshift setup