
Activate SMS, MMS, and WhatsApp with Twilio Messaging (Private Beta)
We’re excited to announce the private beta launch of our Twilio Messaging destination, making it easier than ever to activate your SMS, MMS, and WhatsApp messaging campaigns right within Segment.With the new Twilio Messaging destination, you can:✅ Trigger messages in real time Send personalized messages to customers based on events, audience updates, or journeys, like signup confirmations, abandoned cart nudges, or proactive support updates. ✅ Use your existing Twilio templates and compliance settings Build and manage your Content Templates directly in Twilio, then trigger the right message at the right time using Segment. No duplicated workflows or extra integrations required. ✅ Personalize messages dynamically Tailor each message with event data and user traits, like name, product details, or offer codes, to create truly relevant customer experiences. How the Twilio Messaging destination helps your teamYour customers expect real-time communication on the channels they use most. This integration makes it easier to reach them quickly, without building custom pipelines or managing fragmented tools.Whether you’re sending SMS, MMS, or WhatsApp messages, Twilio Messaging combined with Segment helps you orchestrate personalized journeys and deliver timely touchpoints with confidence. Interested in joining the private beta?If you’re interested in exploring the Twilio Messaging destination, reach out to your Segment CSM for more information.